Logistics. 2009. Tata Nano could be saving grace for supply chain. http://www.automotivelogisticsmagazine.com/news/tata-nano-could-be-saving-grace-for-supply-chain (accessed September 29, 2013) * Engineerlive. n.d. How Tata has built a car that costs less than a motorbike. http://www.engineerlive.com/content/20338 (accessed September 28, 2013) * Moneycontrol. 2013. CNBC-TV18: Tata Motors initiates organisation rejig. http://www.moneycontrol.com/news/cnbc-tv18-comments/tata-motors-initiates-organisation-rejig_808190
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Q1) How did Tata Motors segment the market for commercial vehicles ? Which variables were used to segment the market? Remember that while segmenting the entire market has to be segmented. Indian commercial vehicle market sector includes three and four wheels, two wheelers as well as passenger cars and SUVs generally used for commercial goods transportation. Non motorized undocumented sectors like bullock cart, horse drawn carriages, bicycle rickshaws & manual pull carts was also serving for
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Product: TATA NANO: The world’s cheapest 4-door hatch back car. Introduction Tata Nano is a rear-engine fixed city car able to travel four adults, built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers per liter of petrol on the highway and around 23 kilometers per liter in the city riding conditions. It announced at the 9th annual Auto Expo on January 10, 2008, in New Delhi, India by TATA’s Managing director RATHAN TATA. The
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| | | Tata Motors, Ltd., the automobile division of the global conglomerate the Tata Group, was India’s leading commercial vehicle manufacturer and the third largest passenger vehicle maker in 2012; culminating into unprecedented growth in several areas and, as mentioned in the case study presented by Turnipseed and Gamble of The University of South Alabama, helped to make Tata India’s highest revenue generating automobile company (as cited in Thompson, Peteraf, Gamble, & Strickland
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Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21
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too thin”. As well-known Tata Motors’ (TTM) disappointing experience with the Nano, the $2,000 small size car it introduced with huge publicity in 2008, it is clear a car can be too cheap—at least for consumers who don’t want to be recognized with a low-end car. Ratan Tata, the chairperson of parent Tata Group, announced headlines a decade ago when he ordered up a “people’s car” which will appeal to Indian families who earlier can only own a scooter for travel. But Tata Motors has sold just 229,157
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Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study
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evidence, Daewoo achieved 0.9 percent share of UK new car market by selling 10,000 vehicles within six month. The competitiveness in UK market car was fiercely challenging. According to the market research by Daewoo, motorist found that traditional motor dealers were not making customers feel welcome. The researches also found that one third of buyers were women. This market opportunity was used by Daewoo in implementing the marketing strategies that would be based on customer service and customer’s
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Table of Contents Chapter no. | Particulars | 1 | EXECUTIVE SUMMARY | 2 | INDUSTRY PROFILE | 3 | ABOUT TATA NANO | 4 | ROLE AS A MARKETING RESEARCHER | 5 | IDENTIFICATION OF THE STUDY a) Marketing Research Problem : b) Scope of the Study c) Objective of the Study d) Limitations of the Study | 6 | RESEARCH METHODOLOGY a) EXPLORATORY RESEARCH b) SECONDARY DATA ANALYSIS c) SURVEY d) RESEARCH DESIGN e) RESEARCH PLAN | 7 | STEPS IN SAMPLING PLAN
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automotive markets worldwide. After Chevrolet’s inception they were then bought over by General Motors. The Chevrolet products that are introduced to the market are aimed to adapt to the American consumer, and the consumer’s ever changing social changes and the consumer’s values and trends. With that said Chevrolet has invented a green car that adapts to the world’s trend of “going green”. A green car is a motor vehicle that produces less harmful impacts to the environment than the regular car that consumers
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