Outline Introduction Marketing & Promotional Mix Promotion Budget Allocation Advertising Sales Promotion Personal Selling Decision Summary Introduction – (Main Char) • Demographic Characteristics: – – – – Gender: Female Age: 25 & above Household size: 3 or more persons Occupation: Skilled and Unskilled labor (Blue Collar) • Geographic Char: – St. John’s metropolitan area • Benefits Sought: – Strong high quality – Bagged tea in “Boxed tea” Introduction - (Previous
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Advantages of Internet Promotion The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television
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its prospective customers. Meaning of Promotion: Promotion is a part of an organization marketing mix that is used to inform & persuade the market regarding its products & services. Promotion Mix: It is a combination of personal selling, advertising, sales promotion, publicity & public relations that helps an organization to meet its marketing objectives. Communication Process in Marketing: Companies to be successful must communicate effectively. Effective communication is one which is received
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Introduction In this report I will be analysing the advantages and disadvantages of the main types of media used for promotional activities. The main types of media I shall be analysing are: newspapers, television, radio, and billboards. 2. Findings a. Newspapers Promoting a business through a newspaper may seem ‘outdated’ by some as the world of technology continues to grow, develop and capture audiences of all ages. However, there are still some advantages to using a newspaper as a promotional tool
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We need to discuss how we are going to use traditional, electronic, and social media as a communication while going over the HIPAA and other regulations to make sure we are not breaking any laws. We can start by discussing the advantages and disadvantages of using traditional communication method. Traditional communications method means using television, magazines, and newspapers. The good thing about using television as a communication is that we are able to reach our audience worldwide
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What is Copywriting? * Another word for the text of an ad. Copywriting is impressionistic: using a few words to deliver a complete message. What is the creative team? * The copywriter and art director. Which leads to the creative plan What is the creative plan? * How will the product be presented? Which benefits will be communicated? What is the mood of the ad? What are the production values of the act? What is the purpose of a headline? * Get attention of reader, Target potential
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ADVERTISING Meaning of Advertising - Advertising is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Advertising's Characteristics * It is directed towards increasing the sales of business. * Advertising is a paid form of publicity * It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. * Advertisements are identifiable
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engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular
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Social Media Marketing has become exceedingly popular among businesses of all sizes. I will then analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. I will assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. I will research two other businesses that have used Social Media Marketing to their advantage and will discuss how each of these businesses has utilized Social Media Marketing and provide examples with
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that are still going on today. Advertising has been around for hundreds of years. Advertising is the key thing to a business. Every business needs to have a head person or group of people who have the responsibility of the advertising for the business. For example, when talking about an accounting firm or agencies you need to have an advertising accounting executive. An advertising accounting executive takes care of all the advertising campaigns in an advertising agency. Each day they have the challenge
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