...PROS AND CONS OF INTERNET MARKETING INTRODUCTION: Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. When Internet was still in its formative years, marketing people used to depend on traditional media such as television, radio, handbills, billboards, newspapers, and magazines. Today, the Internet is premium source for promoting your business. There has been a rapid rise in the number of internet users since last few years. Thus Internet is the lucrative place to promote the business. Background Now it is a well-known fact that what we call 'marketing' has undergone substantial changes over the recent years, and the key role in this transformation has been played by internet. Internet "refers to the physical network that links computers across the globe. It consists of the infrastructure of network servers and wide area communication links between them that are used to hold and transport the vast amount of information on the internet". Introduction of internet have reshaped the structure and performance of different sectors, e.g. hospitality, travel, health and medicine, marketing education etc. Introduction of internet has changed the rules and marketing practioners have no way but to adhere to it. In fact marketing is just one of numerous fields have been substantially revolutionized by internet-based technological ...
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...Internet Marketing Opportunities Prepared for: CEO of Community Empowerment City of Philadelphia Prepared by: Denise Martinez, Employee of Community Empowerment Devry University April 3, 2015 Mobile revolution chart 1400 John F Kennedy Blvd Philadelphia PA 19107 (215) 696-7617 April 8, 2015 Community Empowerment Chief Executive Officer Attention: Ms. Marilyn White, CEO INTERNET MARKETING OPPORTUNITIES On behalf of the company’s future development, there was some research conducted for purposes of enhanced marketing opportunities. I have researched and finished a proposal on Internet marketing. The report describes some of the major benefits that are associated with online marketing. This proposal provides a detailed research with data and examples to support all the facts. This report provides a scope that offers all the reason that you should invest and take advantage of Internet marketing. There are detailed sections along with illustrations for better understanding of the proposal. There is also a list of recommendations and references so there can be further research done and you can come to a conclusion that online marketing will expand the future plans of the company. Thank you for the opportunity to complete the research for this proposal. As an employee to this company, I look forward to your feedback and I hope you take into consideration this great opportunity. Sincerely, Denise Martinez ...
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...the opportunities, advantages, disadvantages, impact, and requirements to successfully launch an online marketing campaign and establish a successful product presence on the World Wide Web. By focusing on company strengths, customers, and values, the firm will increase sales within three months, while this business plan will lead to improved sales, profitability and national production recognition. With minimal outlay the new online sales division will be able to provide unique, innovative, and upscale shopping for our customers without limiting their selection pending the size of the local retail store. Moreover, with the popularity and exponential growth rate of the internet the firm will provide an easy, affordable conduit to our customer base that will allow 24/7 customer access to our product line and effective marketing through search engine optimization. By adopting this business model, E-commerce will drive profits while selling goods directly to the consumer. Inexpensive and effective in reaching the targeted audience, the advantages, impact, and convenience of online marketing will appeal to consumers, product sales, the firm’s advertising budget, and ultimately the bottom line. Introduction The supposition of online marketing to reach a national consumer audience is no longer a choice, it’s a necessity if a firm is to compete and profitably grow. The exponential growth of the World Wide Web is an affordable, direct marketing vehicle to promote the...
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...University Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. the internet marketing advantage Company Recommendation the internet marketing advantage Company Recommendation MEMO TO: Company CEO & Marketing Director FROM: Jacinth Flores, Company Marketing Specialist & Team SUBJECT: The Internet Marketing Advantage: Company Recommendation DATE: 13 October 2015 The information in this recommendation report outlines the basic concepts of internet marketing and company exposure via the internet. Seeing how our company does not rely on the internet as much as tradition marketing measures, I have included information on some of the advantages as well as the disadvantages to adopting such a marketing strategy. This recommendation report will examine some of the opportunities the internet has to offer in the realm of marketing. The internet is an important tool, especially in today’s society. Advertisement is nothing like it used to be. Most advertisement are done digitally. With thorough planning, the internet and social media can be profitable for the company. Although the internet seems very intimidating...
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...Research Report MOVING TO ONLINE MARKETING Presented to: Management Assessment Code: RWT1 Student Name: Michella Dresselhuys Student ID: 000174834 Date: 08/12/2010 Mentor Name: Lindsey Wicks Table of Contents Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Advantages & Disadvantages of Online Marketing 5 Increase in Internet Usage & Sales 6 Online Marketing Tools Available 7 References 11 EXECUTIVE SUMMARY This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online. The Advantages and Disadvantages of Marketing Online There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed. The Increase in Internet Usage and Sales Statistics show that overtime the amount of people using the internet has increase and the number of people...
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...8/1/2015 Advantages and Disadvantages of the Internet (Essay 1) | Heron121's Weblog Dragon Branch Ad Heron121’s Weblog Advantages and Disadvantages of the Internet (Essay 1) Ten years ago, the Internet was practically unheard of by most people. Today, the Internet is one of the most powerful tools throughout the world. The Internet is a collection of various services and resources. The Internet’s main components are Email and the World Wide Web. Actually, there’s a lot more to the Internet than Email, search engines, celebrity web sites, uptothe second sports scores, and chat rooms full of discussions. The Net also ranks as one of today’s best business tools. Almost all households contain the Internet; however, before people connect to the Internet, they need to be aware of its disadvantages and advantages. Many people fear the Internet because of its disadvantages. They claim to not use the Internet because they are afraid of the possible consequences or are simply not interested. People who have yet connected to the Internet claim they are not missing anything. Today’s technological society must realize that it is up to them to protect themselves on the Internet. Children using the Internet have become a big concern. Most parents do not realize the dangers involved when their children connect to the Internet. When children are online, they can easily be lured into something dangerous. For example, children may receive pornography online by mistake; therefore...
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...Online Retail Marketing Amy Schmitt Western Governors University June 1, 2013 Table of Contents Summary of Online Marketing……………………………………………………………………………..... 3 Advantages of Online Marketing…………………………………………………………………………….. 5 Disadvantages of Online Marketing…………………………………………………………………………. 6 Potential of Online Sales for Company………………………………………………………………………. 7 Requirements for a Successful Online Marketing Campaign…………………………………………………8 Conclusion……………………………………………………………………………………………………. 9 Reference Page…………………………………………………………………………….. ………………10-11 Summary This report will provide all research done to provide adequate information for online marketing opportunities regarding retail sales. I will provide information and statistics that will give a better understanding of how to market a product successfully. This report will cover the disadvantages and advantages of marketing products online. When properly marketing products online, a company can boost their sales substantially. This is something all retail companies should take into consideration. Online Marketing Advantages A company must consider the many different ways of marketing. Online marketing, if done correctly, can prove to be very beneficial. A company needs to determine if the product they are selling can benefit from an online marketing campaign. Marketing online has several advantages involved with it. A few of these advantages include: The ability to reach a larger, even global...
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...electronic marketing with market orientation concept Morteza Mashayekhi and Amir Ekhlassi Abstract The aim of this paper is to show the relationship between electronic marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to them. We begin our literature overview with e-marketing and then we turn to introduce the concept of market orientation. Finally, we illuminate the impact of e-marketing on market orientation and introduce the concept of e-market orientation as a new approach in implementing marketing concept with the aid of the internet. Key words: electronic marketing - market orientation – e-market orientation 1. Introduction to e-marketing Electronic marketing is the transfer of goods or services from seller to buyer that involves one or more electronic methods or media. [3] E-marketing includes the management of the consumer’s online experience of the product, from first encounter through purchase to delivery and beyond, but it isn’t just another addition to the marketing mix, another tool in the box. Instead they point out that the way people communicate is permanently changing the way that markets work. [2] E-marketing also can be defined as the use of electronic channels of communication to spread your marketing messages. New...
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...E-marketing in Vietnam Marketing is one of the important parts in the working process of a company, which is the tool to build the bridge connecting between company and customer. Philip Kotler had affirm that marketing is an essential to the success of every organizations (Kotler, Wong, Sauders & Amstrong, 2005, p. 4) However, in recently, with the global economics crisis, businesses in Vietnam have become stagnate. Many enterprises become struggle to reduce the budget for marketing campaign which will cause different for company to build their brand name. Thank for the development of technology and Internet that open a new effective way for enterprises, which is e marketing. Currently, Vietnam has a prime economic situation for developing and expanding e marketing. Vietnam economy and e-marketing From the beginning of 2012, there were good scenes of the economy of Vietnam; such as, low inflation, stable macro economy, and insured social welfare (Vietnam overview, 2012, para. 1). Nonetheless, the domestic economy also has shown signs of stress. Manufacturing has significantly decreased, causing purchasing power to decrease. The country’s growth rate has been declining since 2011. Fuller (2012) stated that the fundamental problems in Vietnam stems from government policies, which are not effective. An economic downturn have negative effects on many companies, this will ultimately lead to many organization going bankrupt. “20 percent of small and medium-size companies have gone...
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...wish to establish a presence on the Internet. Research the online marketing opportunities available for retail sales and provide a report to your manager which includes the advantages and disadvantages of marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign. Main Ideas Advantages and disadvantages of online marketing Halligan, B. ( 2011). Inbound marketing. Retrieved from http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes Fowler, G. (2009). Amazon cuts ties to affiliates in Hawaii. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB124638801268074915.html Lau, K. (2010). The advantages and disadvantages of online marketing. Retrieved from http://kevinklau.com/the-advantages-and-disadvantages-of-online-marketing/ The potential impact of online sales Cerf, V. (1995). Computer networking: Global infrastructure for the 21st century. Retrieved from http://homes.cs.washington.edu/~lazowska/cra/networks.html Barr, A. (2013). EBay holiday quarter sales jump: 2013 forecast cautious. Reuters. Retrieved from http://news.yahoo.com/ebays-fourth-quarter-revenue-rose-18-percent-212124057--sector.html Macaluso, N. (2001). Analysts cool to Amazon q4 projections. Retrieved from http://www.ecommercetimes.com/story/6565.html Requirements for a profitable online marketing plan Ivkovic, E. (2010). Planning your internet marketing campaign goals and strategies. ...
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...Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore, how to market effectively and efficiently? There are many kinds of marketing types, but today’s, traditional marketing and e-marketing are two of the most used among other types. Which one of these is more effective? E-marketing is more effective and efficient than traditional marketing in terms of its advantages. First of all, e-marketing can reach a much wider consumer mass and advertising on the internet remains a long time of period. Recently, there is hardly nobody who does not use the internet for every day life needs such as work, education, shopping, banking, etc. Also, most people have tools which provide access to the internet. These tools are laptops, smartphones, tablets, personal computers and so on. Thus, people are subject to many advertisements about everything while surfing on tje internet everyday. Moreover, marketers produce many strategies to capture the consumers’ attention while they are on the internet. They send e-mail to potential customers about their products, they put pop-up advertisements which are released...
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...Internet marketing provides businesses with several advantages however it has several benefits for customers which helps businesses to provide better customer service and also attracts more customers to shop online as it is more convenient and easier. Below is a list of advantages of internet marketing for customers. Internet Marketing is cost effective as businesses will not have to worry about any travel, postage, printing or any other costs which makes it cheaper compared to traditional marketing. The advantage that this will provide to customers is that the businesses will have more money that they could invest into providing better customer service, for example entering new market sectors. At TOPSHOP they could invest money into training their employees this will therefore improve the service that they are providing and hence they will have a competitive advantage. They could also invest the money into new fashion lines and by doing this it will attract a wider range of customers. The investments that TOPSHOP have already made is that they sell children’s clothes and beauty products by doing this it provides customers with convenience as they can purchase a wide range of products from one place. Also internet marketing is quick and easy. Therefore at TOPSHOP any advertisement that they use can be set up quickly and can be placed on the internet within hours, also if any changes need to be made it can be done immediately. The advantage that this has for customers is that...
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...How social media marketing can influence the profitability of an online company from a consumer point of view. Chan Jenn Ming Center of SNHU Programs HELP Collage of Art and Technology Kuala Lumpur, Malaysia Devinchan33@gmail.com Rashad Yazdanifard Center of SNHU Programs HELP College of Arts and Technology Kuala Lumpur, Malaysia rashadyazdanifard@yahoo.com Abstract In this fast-paced society, the social network has become one of the major channels for a company to engage with its customers. Social networking provides the platform for organizations to engage and find like-minded consumers. Therefore, social marketing is extremely important for an organization to influence their consumers’ behavior in order to increase its profitability. This marketing approach is often applied especially for online companies. Besides, the perspective of consumer to the company becomes the major reason to keep them loyal to a particular company. In this research paper, I will analyze how social media marketing can influence the profitability of an online company from a consumer point of view. Keywords: Social Media Marketing, Profitability, Online Company, Consumer point of view 1. Introduction With the development of the internet, everything can be done by just a simple click. Many successful companies which rely on the internet have been created, for example Facebook, Twitter, and Instagram. Internet provides the users accessibility to many services, from entertainment...
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...Stakeholder Executive Summary Online marketing is growing at an astounding rate. The primary purpose of digital marketing is to: ✓ Drive top line revenue ✓ Accelerate time to competitive advantage ✓ Gain access to new consumers ✓ Increase market share Gourmet grocers such as, Kudlers Fine Foods looking to grow revenue, and introduce a new healthy snack food line, a well executed Internet marketing strategy is imperative. Likewise, clear objectives are critical for the formation of effective planning and tactics. Remember the SMART mnemonic: Specific; Measurable; Achievable; Realistic; Time-constrained” (Aarhus University, 2009). However, prior to delving into Internet-based research marketers must analyze certain factors as well as weigh the challenges, advantages, and disadvantages associated. [pic] Table 1. Online Marketing Process Primary and Secondary Data Collection Methods Primary and secondary data collections methods will enable Kudlers Fine Foods to turn e-marketing research into valuable business knowledge. Moreover, Internet-based data collection methods consist of: ✓ Online Experiments ✓ Online Focus Groups ✓ Online Observation ✓ Online In-Depth Interviews ✓ Online Survey Research ✓ Web Surveys ✓ Online Panels (Strauss & Frost, 2009) The following explains the data collection method and their usefulness to the company. First, online experiments enable...
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...the Internet appears to be a powerful weapon, especially for businesses in the area of promotion. This process of operation of Internet marketing is through the promotion and sales of company products using the Internet as the main instrument. The internet marketing offer many benefits for the art of sales marketing and media to a wider audience.This method is one of the best ways to promote a product and has a direct response to customers. Anyone can be advertising the company directly from internet but it is not the solution for all the companies. To the struggle to achieve their business, some people guess if their plans are correct and whether it meets their expectations.The internet marketing can put out the largest companies, on the other hand not all the companies 'have the right strategy and the money for a proper advertised. Although some companies because they want to take economic opportunities for the promotion of their products, they use other kinds of marketing such as magazine or newspaper, television and Radio.This is because they focus on the disadvantages of the internet and not the benefits. So they lose the opportunities that offered by the internet marketing.But with the proper information and the right administration companies can benefit sufficiently from the internet and they can have the right investment. The advantages that someone can think about internet marketing are many.Since the internet marketing is so widely available to all companies around...
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