Choong-Yil Kim Submission Title: McDonald’s Business Model [Use this document as a template by filling in your answers to the business model analysis questions below each underlined heading.] A VALUE-CREATION MODEL 1. Who are the customers and what is the product/service offering? There are two types of customers: - Direct customer: franchisees and general customers that use McDonald’s own stores. - Indirect customer: customers who look for fast &
Words: 405 - Pages: 2
Case 2 The Fast Food Industry A Porter 5-forces model of the fast food industry-----Wu Rongrong The threat of new entrants in the fast food industry is high. Because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing
Words: 5324 - Pages: 22
to improper functioning of a company is termed as external environment. The first factor is economic factor. Economic factor is a type of factor which affects how a company markets its product, how much a company can spend on the success of the business and even the kind of target market a company will go after. Economic crisis has made McDonalds increase its prices because its supplies are becoming more expensive. Furthermore, the economic differences in different parts of the world have made a
Words: 1649 - Pages: 7
MCDONALD’S CORPORATION: THE PAST, PRESENT, AND FUTURE Table of Contents A. Introduction 3 B. Company Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially
Words: 4347 - Pages: 18
owned, business will typically have a smaller target customer base, creating the need for a more specific mission. A small business’ mission will need to be one that speaks to the particular niche of customers within the business’ local area. Chapter 4’s Concluding Case involves a small, local business that directly serves the traffic from a nearby university. Using text’s definition of mission, and after reading Custom Coffee & Chocolate’s case, I was able to identify that the local business serving
Words: 3674 - Pages: 15
It provides "the framework or context within which the company's strategies are formulated. Strategy statement is a general direction set for the company and its various components to achieve a desired state. A strategy statement is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. Statements McDonald's Corporation is the world's largest chain of hamburger fast food restaurants
Words: 810 - Pages: 4
SBL SCHOOL OF BUSINESS AND LAW MANAGING HUMAN CAPITAL Module Tutor: Dr. Rajendra Kumar Student: Iryna Viter Student Ref: 0188SBMA1109 Course: MBA1 D, APR 10 TABLE OF CONTENTS: I. INTRODUCTION------------------------------------------------------------3 II. HUMAN RESOURCE MANAGEMENT--------------------------------4 III. STRATEGIC HUMAN RESOURCE MANAGEMENT --------------6 IV. HUMAN RESOURCES PLANNING-------------------------------------8 V.
Words: 8013 - Pages: 33
Name: Khanjan Desai Roll Number: J060 Subject: Strategic Management Topic: Summary Article on Business Level Strategy In the pursuit of operationalising the concept of business-level strategy in research, Donald C. Hambrick explains that strategy is generally viewed as a pattern of important decisions that guides the organization in its relationships with its environment, affects the internal structure and processes of the organization, and centrally affects the organization's performance
Words: 2138 - Pages: 9
McDonald's is the leading global food service retailer, with more than 33,000 local restaurants serving more than 64 million people in 118 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated independently. McDonald’s is categorized as a fast-food restaurant that serves mainly hamburgers, fries, and beverages, with the main focus on product and service quality, speed and accuracy. McDonald’s uses Cost Leadership Strategy in combination with Operational Excellence
Words: 504 - Pages: 3
ownership, type and size of business, their strategies and how they are managed. In this essay the two organisations that I will be comparing are Mcdonalds and Apple. Both of these organisations are worldwide companies and globally successful. McDonald’s is the leading fast food chain competing in the catering market, more than 32,000 restaurants in 119 different countries. It was started in 1940 with a restaurant opened by brothers Mac and Dick Donald’s in California. McDonald’s team of experienced managers
Words: 2058 - Pages: 9
