... In this assignment I will be conducting a PESTLE (Political, Environmental, Social, Technological, Legal and Economical) analysis of two companies, McDonalds & Samsung. I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets” and was founded in the United States in 1940 and currently have more than 1,200 restaurants in the UK. Political Politics can heavily affect the way in which McDonalds operate, as regulations set by the government have to be followed by organisations or could result in consequences, fines and bad publicity. Firstly, one political factors could be, that the governments are trying to cut down the rate of obesity in the UK (it is estimated that around 25% of the UK is classed as obese and that is set to rise to 50% by 2050) by: encouraging the UK population to eat healthier and to cut down on fast foods and sugary foods and to inform the population more about the health risks associated with obesity e.g. (diabetes & strokes). McDonalds have responded to this by; introducing healthier recipes and products – such as a wider range of salads and fruits; by cutting the amount of salt they...
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...Revenue Model Chadeesia Dunkley February 27, 2015 Kamal Dahbur Starbuck- Apple Partnership Starbuck is the nation’s largest coffee house with 21,160 stores throughout the world. Starbuck is known for it hot and cold signature beverages along with its pastries and snacks. Starbuck evening locations serve wine, beer and limited appetizers after 4 pm. Along with its unique beverages and pasties, Starbucks also provides free Wi-Fi to its customers. In today’s society, free wireless internet connection is a feature customers seek in choosing locations to eat. Due to the high volume of customers and multiple locations throughout the world, Starbuck serves as an ideal location for a partnership with Apple Corporation. The Apple Company would profit from the partnership with Starbucks in revenue, exposure, and branding. The projected outcome of this conglomerate, this partnership would expose more costumer to the iTunes app and software. The branding will allure more customers to use the iTunes outside of Starbucks. The free featured song Starbucks will offer every week will hopefully intrigue customers to explore more from the artist and genre. This would lead to an increase in revenue from the sale of more products. Starbuck will receive eleven percent of every song downloaded. Starbucks will allow consumers to stream free iTunes content from Apple. The partnership was made to increase revenue for both companies. Starbuck would benefit be increasing its appeal to its target...
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...Portfolio Cover Sheet Management Control Systems Due: 12 noon on Thursday, 02 April 2015 Family Name / Surname: | NGUYEN | Other Names: | TIEN DAT | Student ID: | 15939982 | Name of Tutor: | | Workshop day / Workshop time: | Friday 12-2pm | Question 1: A. * Due to lack of company day-to day operations, other departments may feel that the view of upper manager in setting the organization budget does not suitable to achieve the primary objective (Hill n.d.). * Time saver for lower manager as they do not have to spent time to prepare budget and might show more effort in controlling operational process (Baumeyer n.d.). * Lower manager might be frustrated as they do not receive enough input to do the job. As a result, they might find difficult for themselves when trying to reach an unrealistic target for their unit (McQuerrey n.d.). * Set a common goal for all departments about the expected sales or production activity that need to be reached within the organization (McQuerrey n.d.). B. * Deeper focus as huge amount of employee involved in planning which result in improving employee motivate and morale and make them feel utilized when their area of expert involved in planning (Filev 2008) * Employee will feel that their concerns are heard and respected. This result in creating collaborate effort where all parties understand each other need and expectation which promote the productive when they are working together...
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...| I.M.C. Assignment One | | | Owner | | | I.M.C. Assignment One McDonalds Egg McMuffin Whaat Commercial: http://www.youtube.com/watch?v=PxbU7UX_XDM McDonalds competitive advantage focuses on the 290 calories that their breakfast sandwich has in comparison to other well known fast food establishments. The McDonalds ad is effective in conveying the message of it calorie count by repeating it three times verbally and a forth displaying the figure 290 beside the breakfast sandwich. By doing this it drives home the point that McDonalds still has the lowest calorie breakfast sandwich among many of its competitors. Samsung Curved Ultra High Definition Television (UHD) Web Page: http://www.samsung.com/ca/promotions/2014CES_UHDTV/ Video: http://www.youtube.com/watch?v=s_jJ3zPftcM Samsungs efforts to keep invigorating the television market continues with their latest innovation; curved television set with UHD capabilities. Samsung's competitive advantage with this new model of television is the UHD display up to four times the clarity of 1080p resolution. Its curved form factor and unique design makes the bezel and support frame of the television virtually undetectable by the person watching the screen. The curved screen gives videos a presence not felt on flat screens along with a wider field of view. This creates a panoramic effect that makes the display seem larger than it is and draws viewers in more to the experience. The ad and various videos...
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...Unit V Case Study Corey Reed Columbia Southern University BBA 4951, Business Policy and Strategy Professor Don Jernigan, MBA McDonald’s Case Study V McDonald’s perceived product positioning maps in comparison to their corporate strategy do line up to what is expected. There are areas for improvement in relation to their direct competition in every town. In reference to EPS/EBIT, it is relevant to their strategy implementation. McDonald’s product positioning maps do line up with their corporate strategy. Their strategy or motto is “Plan to Win”. When I think of a fast food restaurant winning, I think of winning over the masses of customer traffic. They certainly do this well. What makes up this strategy is; continued growth in the US and abroad, being a sustainable company, new items, new designs of business models, and remaining very competitive (NMINM's University, "n.d."). There is nothing about being the best quality, friendliest customer service, healthiest option, or most comfortable atmosphere. In these categories, I feel that they want to just do better than they have in the past with continued improvements. When you take a look at these product positioning maps, they tend to fall on the lower ends and very conservative in many fields such as atmosphere, quality, healthy choices, and limited choices (NMINM's University, "n.d."). Areas they tend to do better than some of their competition is speed of service, taste, and price (NMINM's University, "n.d."). This...
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...Product positioning map for McDonald's Submitted by Date of submission Product Positioning map Product positioning with MCD corporate strategy McDonald has perceived product-positioning maps in comparison to their corporate strategy do line up to what is expected. There are areas for improvement in relation to their direct competition in every town. In reference to EPS/EBIT, it is relevant to their strategy implementation. McDonald’s product positioning maps do line up with their corporate strategy. Their strategy or motto is “Plan to win”. When I think of a fast food restaurant winning, I think of winning over the masses of customer traffic. They certainly do this well. What makes up this strategy is; continued growth in the US and abroad, being a sustainable company, new items, new designs of business models, and remaining very competitive . (McDonald's, "n.d."). There is nothing about being the best quality, friendliest customer service, healthiest option, or most comfortable atmosphere. In these categories, I feel that they want to just do better than they have in the past with continued improvements. When you look at these product positioning maps, they tend to fall on the lower ends and very conservative in many fields such as atmosphere, quality, healthy choices, and limited choices (McDonald's, "n.d."). Areas they tend to do better than some of their competition is speed of service, taste, and price (McDonald's, "n.d."). This is in line with sales. These are...
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...Introduction McDonalds is one of the best known brands worldwide. It is a fast food restaurant that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and deserts. Many people just don’t have the time to sit at a restaurant for hours and order food that will cost them a fortune. Everything in New York City cost money and is expensive, opening a McDonalds restaurant in Times Square will give many customers the option of going to a restaurant or just stopping by McDonalds to get something quick and cheap to eat. I will not only provide fast food, my restaurant will also have an entertainment center for children and adults that chose to sit in and eat. In my report I will convince you why it will be very successful and why I decided to open a McDonald’s franchise. I will also give you an overview of my business, its competition, and how I will run it. My McDonalds will not be like any other McDonalds; I’ve worked at McDonalds for a few years as a manager and will take a whole new approach in running this McDonalds. Business Overview I chose to start a fast food restaurant that will not only provide fast food for those on the go but will also entertain those that choose to sit in. I thought of opening my own fast food restaurant but I much rather open my own McDonalds franchise. I opened my own McDonalds franchise through the McDonalds Corporation. My business will be run like every other McDonalds but will...
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...passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives have allowed them to achieve such aims which have assisted them in becoming the best (McDonalds Corporation. 2008). Constantly changing and bettering the marketing strategy has allowed McDonald’s to remain the best, however their main objective has always remained the same; not to be the biggest fast food restaurant chain but to be best fast food restaurant chain and to do so they...
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...life cycle follows a common structure, with 5 standard stages; introduction, growth, maturity, saturation and decline. Although realistically, most product don't follow such a prescriptive style. To know what stage in the PLC a products' in, a marketer should analyse the; sales, profits, customers, competitors and costs. Apples highly succesful and innovative iPod took the world by storm for many years, although new advances in technology and media devices are changing the stage in the PLC that iPod may be experiancing after years of succecess. The PLC allows marketers to determine revenue earned and helps contribute to strategic marketing planning by helping a company identify when a product may need support, reinvigorating, or redesign, and is a helpful tool in regard to forcasting and managing cashflow. However the PLC paradigm can over-emphasise new product release due to products reaching maturity, but the reality is more profitability can be created through mature products as they already have an established market, and do not need such investment levels for promotion or advertising as a new product would. Since the release of the iconic iPod by Apple in 2001, sales of the...
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...The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique selling preposition of the product and how that product is different from the other competing products in the market. 2. Price: Once you have completely understood the product, then the price is the next thing that needs to be determined. Price will also then determine how you decide o place the product and what will be the method of promotion. Price will also determine the profit amrgins and eventually the top line and the bottom line will also be affected by the price you set for your product. 3. Promotion: Now you have a product and the price for it, it can now be decided how the product is going to be promoted. There are several methods to promote a product for example there are traditional ways of promoting the product like newspaper, TV advertisements, radio advertisements, hoardings etc. and then there are the modern ways of promoting the product like online promotion, social media promotion on Facebook & Twitter, advertising through the mobile applications, push messaging...
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...Financial Analysis of the McDonald’s Corporation MCD, New York Stock Exchange One McDonalds Corp Plaza Dept. 332 Oak Brook, IL 60523 630-623-3154 Sheena Harper-Nelson Webster University COMPANY OVERVIEW: Brief description of the company McDonald’s is one of the largest fast food restaurants today. There are over 35,000 restaurants in 117 countries at the end of 2013. Out of those restaurants, 26,338 are franchised or licensed. That is over 80 % of the company. There are only 6,399 restaurants operated by The Company (McDonald’s). McDonald’s is a corporation that involves serving meals fast. McDonald’s is a customer service based company. Base on Wall Street journal, McDonald’s was one the two companies that ended 2008 with a gain (www.aboutmcdonalds.com) Company history McDonald’s has been around since 1940. It was founded by Dick and Mac McDonald’s their first store was a Bar-B-Q restaurant in San Bernardino, Ca. They closed the Bar-B-Q for only 3 months to make alterations. The first menu had nine items, hamburger, cheese burger, soft drinks milk, coffee, potato chips and slice of pie. In 1949 the world famous fries replaced the potatoes. McDonald’s opened their 100th store in Fond Du Lac, Wisconsin. In 1962, the McDonald’s in Denver, Colorado was the first to get indoor seats. On McDonald’s 10th anniversary the stock was $22.50 per share. Ronald McDonald’s appeared in his first commercial in 1966. The Big Mac was introduced in 1968. It has...
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...Stephanie Minshew SOC-1101-51 SPR – 2014 Final Exam: Joel Best - Damned Lies In the book, Damned Lies and Statistics by Joel Best, Best provides information for people to be able to critically think about social statistics. He pinpoints some common complications with social statistics and provides examples to define his points. By providing examples, it makes understanding the problem easier than by just general statements. He gives the reader tools they can use in every day instances regarding statistics. Making sure that the reader knows how to ask basic questions about statistics they hear. This helps us to understand how sometimes numbers can become mangled within communication. That one cannot compare apples to oranges, that comparison must be fair. That we must be analytical, and critical of numbers, but to also not become naïve or cynical. I absolutely loved his explanation for the way society is often innumerate. He provided a perfect example of how many people don’t process the concept of large numbers. As his example he used a small child and a penny. To a child a penny is a lot of money, but to an older child a penny is not a lot of money. In the same aspect, if you ask an older child if one hundred dollars is a lot of money they would most likely agree that a hundred bucks is a lot of money, but to an adult it’s most likely not a lot of money. That to most people big numbers blend together. There are huge implications to being innumerate. Because some...
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...Fast food restaurants are everywhere in today’s society. They are found in hospitals, attached to fueling stations, in grocery stores, and inside major sports complexes (such as Great American Ball Park). With the many locations of these restaurants, the question must be raised… are fast food restaurants making people fat? That question can be answered with a resounding yes! In 1968, McDonalds was operating 1,000 restaurants (Schlosser 3); Taco Bell was just getting started and Wendy’s opened its first restaurant in 1969 (About Wendy's). According to Pearson Education’s Info Please website, 13.3% of adults were obese in the 1960s (Info Please). Today, 35.5% of people are obese (Flagel et al. 491). That’s an increase of 22.2%. In the 1970s, Americans spent 6 billion on fast food (Schlosser 3). In the year 2000 alone, Americans spent more than 110 billion (Schlosser 3). Today, there are over 50,000 fast food chains in America according to Google Maps. What is obesity and why is it a problem? Tabors Cyclopedic Medical Dictionary defines obesity as “an unhealthy accumulation of body fat” (Tabors Cyclopedic Medical Dictionary 1504). Obesity is clinically manifested (diagnosed) when the body mass index is ≥30 kg/m2 (Lewis et al. 2: 1035). Obesity is a problem because not only does it put more strain on the person during physical activity, but it also leads to decreased lung volumes from the heavy abdominal area placing pressure on the diaphragm (Potter et al. 826). ...
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...competitor’s reaction to their precise move. Oligopolies are everywhere and can be detected from wheat that is managed by large agriculture groups to cell phone companies. Oligopolies How do firms in the industry compete? Managers within interdependent industries make decisions that will affect not only their firm, but they must consider the reaction to their competitor as well. Without this consideration, the rival’s reaction will certainly affect his or her own sales and profitability due to that decision, which may or may not be intended. An oligopoly can be formed when a selected few companies dominate a market, such as the computer market of Microsoft and Apple make up nearly one hundred percent of the computer operating market. (State Owl, 2012) Therefore, the competition between Apple and Microsoft most likely use analytical guides or tools...
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...1.Explain and give an example of these terms in your own words. Product differentiation, Product line and product mix, Branding, Co-branding, Packaging Product differentiation is the process of separating a product or service from others, making it more appealing to a specific target market. Companies differentiate products or services from competitors' products and services as well as the companies own products and services. Methods of product differentiation include product form, features, customization, performance, conformance, durability, reliability, reparability, and style (371) (372). An example of product differentiation would be different laundry detergents Tide, Cheer and Gain all made by Procter and Gamble. Automobiles, commercial buildings, and furniture also would be products capable of product differentiation (372). Product line is a group of closely related products that preform a similar function. They are sold to the same costumer groups and are marketed through the same outlets or channels, or fall within a given price range. It can consist of different brands, single family brands or an individual brand (380). For example, a cosmetic company's makeup. Another example would be life insurance (380). A product mix or product assortment, refers to the total number of items that a company offers to its customers for sale and can consist of various product lines (380). A company’s product mix will have a certain width which is how many different product lines...
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