With the drastic increase in new technology this past century, I am sure that many people have pondered the question: “I wonder what new technology is going to be part of our lives in the next 10 years or so?” Wireless communications is the one particular technology that has always fascinated me. The convenience and mass usage of cordless phones, cell phones, wireless networking, GPS or navigation systems have always captured my attention. A few years ago I first heard of the name Bluetooth. Along
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A smartphone is a high-end mobile phone[1][2][3] that combines the functions of a personal digital assistant (PDA) and a mobile phone. Today's models typically also serve as portable media players and camera phones with high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than only mobile-optimized sites, GPS navigation, Wi-Fi and mobile broadband access. The term smartphone is usually used to describe phones with more advanced computing ability
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online retailer under CircuitCity.com. However, Circuit City did not use the web to market itself, and as a result of its lack of foresight, the company closed for business as an on-site store. In comparison, Canon was developed in Tokyo, Japan in 1935 with the main product being high-quality cameras. In 1955,
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the company as the weeks progressed. We also adopted ourcompany vision statement:“Distinguished Imaging strives to be the global market leader inreliable and technologically advanced digital cameras. We are focusedon meeting our customer’s needs for advanced technology productsand seek to be the 1st choice in digital imaging technology.”By having our vision statement early on, we were working to “be unified intoa coordinated, cohesive effort” (Thompson, Strickland & Gamble, 2008,p.15). From a
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was supported by a strong promotion campaign, with the goal of to ‘differentiate the Macintosh amid intense competition in the PC industry. Therefore Apple has always been a very innovative manufacturer and for a long time tried to produce a unique product which is easy to use. Apple’s competitive advantages are its control of software and hardware, marketing, digital asset management, retail strategy, product differentiation and Steve Job’s strategically decisions. Decisions such as switching to
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Digital Divide: Literature Review Name Institution Course Professor Date Abstract A digital divide is the economic and social inequality in relation to access to and use of information technologies among populations and demographics. This paper is a literature review of peer reviewed and scholarly articles that seek t bring the issue into perspective. The paper discusses the apparent existence of the digital divide, as well as the methods and strategies
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simplicity”—the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity. Consider the marketing activities of two digital camera brands. Brand A’s search engine
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invented by Dr. Fujio Masuoka while working for Toshiba circa 1980. According to Toshiba, the name "flash" was suggested by Dr. Masuoka's colleague, Mr. Shōji Ariizumi, because the erasure process of the memory contents reminded him of the flash of a camera. NOR flash was first introduced in market by Intel in 1988, revolutionizing a market that was then dominated by EPROM and EEPROM devices. NAND flash architecture was introduced in the market by Toshiba in 1989.Most hardware engineers are not familiar
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Introduction…………………...…………………………………………………...………….…...3 Samsung’s Turnaround Strategy…………………………………………………..………………3 Implications for Marketing………………………………………………..………………5 Strength of the Samsung Brand...........……..…………………………………………………......5 Comparison to Sony: Becoming a Top Ten Global Brand…...…………………………...5 CMO’s Role & Responsibilities…………………………………..…...………………………….6 Building Influence...……………………………………..…...…………………………...7 Conclusion/ Decision ……………......…………...……………………………………………...
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Mobile Phone Industry The market for mobile phones is enormous, with media regulator Ofcom reporting in Q1 of 2012 that 92% of the adult population in the UK own at least one mobile phone – this figure could have risen further as we are now in Q1 of 2013. What's more, four out of five children are expected to own a mobile phone by the age of 11 years old. With many people calling this the digital age, it is difficult for people now not to own a mobile phone. The mobile phone industry also poses a
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