desired results. v Increased private label offerings by wholesale customers also increase the competition for Louis Vuitton. BARGAINING POWER OF CUSTOMERS: LOW v Louis Vuitton sells through both, the direct-to-consumer channel and the wholesale channel. The direct channel, which includes Louis Vuitton operated stores and e-commerce sales accounted for around 89% of its total sales in fiscal 2012. v Since wholesale customers account for only around 10% of the total sales, we believe their bargaining
Words: 1149 - Pages: 5
most important as well) is knowing and understanding your audience. I believe that it doesn’t matter how much information you have or how much knowledge you possess about a particular topic if you cannot present the information in a comprehensive fashion catered to your audience. Significant wisdom is lost during communication that fails to permeate the minds of its audience. According to The Total Communicator (2003), “It follows that this part of your preparation - the phase known as audience analysis
Words: 1254 - Pages: 6
Introduction The Burberry business model: creating an international luxury fashion brand Christopher M. Moore and Grete Birtwistle The authors Christopher M. Moore is the Director for the Glasgow Centre for Retailing and Grete Birtwistle is Head of the Division of Marketing, Glasgow Caledonian University, Glasgow, UK. Keywords Premier brands, Brand management, Fashion Abstract The performance of the British fashion brand Burberry has been determined largely by the adoption of business
Words: 6710 - Pages: 27
Fashion Channel Questions Please answer the following questions in no more than 3 pages single spaced or 6 pages double spaced using a 12pt font. Exhibits such as your excel results do not count against the page limit. Please note that the column “2007 base” in the excel spread sheet assumes you do not segment the market. It is critically important that you communicate your reasoning clearly. You MUST NOT talk about the case in depth with anyone else. 1. How would you interpret the consumer
Words: 1591 - Pages: 7
business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was
Words: 7044 - Pages: 29
How would you interpret the consumer and market data if you were Dana Wheeler? Dana Wheeler, the senior vice president for the Fashion Channel (TFC), faces the marketing challenges. She was chosen to develop the new strategy and identify customer needs that TFC wants to target. TFC is a very stable company in growth and revenue; it focuses specifically on fashion and has a few competitors such as CNN and Lifetime, which are threatening the market share. 2. What is the expected outcome
Words: 616 - Pages: 3
European Foundation for the Improvement of Living and Working Conditions EMCC case studies Industrial change in the textiles and leather sector: Hennes & Mauritz Company facts Market dynamics and company changes Organisation and the market Employees Virtualisation of the workplace Research and development Contact details Source list EMCC case studies are available in electronic format only Wyattville Road, Loughlinstown, Dublin 18, Ireland. - Tel: (+353 1) 204 31 00 - Fax: 282 42 09 /
Words: 3803 - Pages: 16
Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret
Words: 5436 - Pages: 22
Since the start of the 21st century, a new phenomenon has emerged in the fashion world. Fashion Bloggers take their form in street style photography, documenting their daily “looks” and interest online, primarily through social media, for the entire world to see. Many are quickly becoming the most influential members of the industry. Amateur photographers with intriguing styles have kicked the doors of the once exclusive fashion world open and draw in millions of readers and viewers, democratizing the
Words: 1517 - Pages: 7
Traackr Influencer Marketing Platform ASOS Case Study: Build a Successful, Scalable, and Sustainable Brand Advocacy Program How did a leading global brand inspire organic advocacy among their most ardent customers with lean marketing practices? What business challenge did Asos face? ASOS is a leading online fashion retailer and premier fashion destination for millennials across the globe. Generating $1.35M in revenue, sales growth is + 40% year-over-year and marketing spend remains
Words: 1086 - Pages: 5
