3 The Effects of Marketing Mix Elements on Brand Equity* Edo Rajh** Abstract The structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings. Research hypotheses are defined according to the identified structural model. In order to test the defined structural model and research hypotheses empirical research was conducted on the sample of undergraduate students of the Faculty of Economics and Business in Zagreb. Research results
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Unit 3 P6 In this report I will be showing my understanding of how the marketing, research and planning and the marketing mix are used by a chosen organisations. Marketing mix – the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4P’s make up a typical marketing mix. * Price – making sure the price is appropriate for customers while making profit * Product – satisfying the customers’ needs or wants and
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WHAT IS MARKETING? Marketing Focuses on Exchange One popular conception of marketing is that it primarily involves sales. Other perspectives view marketing as consisting primarily of advertising or retailing activities. For some of you market research, pricing, or product planning may have come to mind. While all these activities are part of marketing, it encompasses more than just these individual elements. The American Marketing Association defines marketing as the process of planning and
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Cuddeford Introduction to Business Social Media And Marketing There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted to frequently re-think
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2011 STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS Department of Business Administration, Faculty of Management sciences University of Ado Ekiti, P.M.B 5363, Ekiti State Nigeria. Email: yommysun@yahoo.com Adebisi Sunday A., Babatunde Bayode O. 343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo
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The Marketing Mix (The 4 P's of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing
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es and Marketing basics Marketing Basics http://www.du.ac.in/fileadmin/DU/Academics/course_material/EP_16.pdf 16.0 Introduction 16.1 Objectives 16.2 What is ‘Marketing’? 16.2.1 The Marketing Concept 16.2.2 Marketing versus Selling 16.2.3 Importance of Marketing in Small Business 16.2.4 Marketing of Services 16.3 Marketing Research 16.4 Market Segmentation 16.5 Marketing Mix 16.6 Other Marketing Strategies 16.6.1 Sub-Contracting Exchanges 16.6.2 Tender Marketing 16.6
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contemporary marketing in terms of the elements of the marketing mix, where the aim of this study was to develop the understanding of 7P’s based on both Islamic and contemporary perspectives of marketing. Thorough discussion pertaining to the issues of this study will provide an in-depth understanding on each elements of the 7Ps. in addition, the integration of Islamic marketing and contemporary marketing can be seen as a new perspective to address the upsurge of interest towards Islamic marketing. Obviously
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Customer Analysis - Product (AND 4 P )Analysis – WHAT IS the current marketing mix 4. Segmentation, Targeting and Positioning (STP) – WHAT IS it currently - Market Segments - Target Market Identification - Positioning 5. Marketing Strategy & Marketing Mix Recommendations (THIS IS YOUR PLAN) Marketing Strategy (What should it BE?) - Market Segments - Target
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The purpose of marketing is to facilitate satisfying exchange relationships between buyer and seller. Price is the value that is exchanged for products in a marketing transaction. Pricing is one of the four components of the marketing mix. The other three aspects are product, promotion, and distribution. Price is the only revenue generating element among the four elements of the marketing mix, the rest being cost centers. A well chosen price should do three things: achieve the financial goals of
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