Chapter 1 Introduction to Operations and Supply Chain Management 1-1 Lecture Outline • Why do we need to study Production & Operations Management? • What Operations and Supply Chain Managers Do? • The Operations Function • Evolution of Operations and Supply Chain Management • Globalization • Productivity and Competitiveness • Strategy and Operations • Learning Objectives for This Course Copyright 2011 John Wiley & Sons, Inc. 1-2 Why do we need to study POM? • It is not my major?!!
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CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that
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CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that
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PA: 1 compulsory PB: 3/5 (each A&B) Chp1: Three Issues at the Core of Operations Management * Efficiency * Cost * Quality OM involves managing transformations Key activities that operation (purchasing, resource) Support and general management process Chp3, 5, 7, 11&12, 13, (15&16), 17 Chp3 Page 4 Types of Performance Measure Important categories of organizational performance measures: 1. Financial 2. Customer and Market 3. Quality 4. Time
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BRAND IMAGEBrand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the consumers’ perception about the product. It is the manner in which a specific brand is positioned in the market. Brand image conveys emotional value and not just a mental image. Brand image is nothing
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Managerial Accounting: Chapter 1: Managerial Accounting: An Overview - This chapter explains why managerial accounting is important to the future careers of all business students. It answers three questions: (1) What is managerial accounting? (2) Why does managerial accounting matter to your career? (3) What skills do managers need to succeed? It also discusses the importance of ethics in business and corporate social responsibility. □ What is Managerial Accounting? | Financial Accounting
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HILTON HOTELS : BRAND DIFFERENTIATION THROUGH COSTUMER RELATIONSHIP MANAGEMENT Case Summary Hilton Hotel merupakan waralaba bisnis perhotelan terbesar di dunia. Beroperasi pertama kali pada tahun 1919 di Mobley Hotel Cisco, Texas yang didirikan oleh Conrad Hilton. Dan pada tahun 1946 dikenal dengan nama Hilton Hotel Corporation. Dimana Target pasar yang dibidik oleh Conrad Hilton pada mulanya adalah para penambang batu bara dan orang-orang yang bepergian dan harus pulang pergi di perbatasan
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A Ideologia Central da Empresa e a Estratégia: Missão, Valores e Visão (Adaptado de Grando, 2012) “Se você não sabe para onde vai, todos os caminhos o levam para lugar nenhum.” – Henry Kissinger “Por trás de toda empresa de sucesso existe uma estratégia eficaz.” – Michael Cusumano Introdução Desenvolver negócios e projetos complexos nomeadamente high tech, requerem o uso de melhores práticas, planeamento e gestão de projetos, e que incluem: pessoas, recursos físicos e financeiros, um quadro
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service. Typically, full-service hotels will offer food and beverage outlets (like restaurants and lounges), meeting/banquet/convention facilities, a concierge, luggage service, and room service. Full-service hotels include luxury hotels (like Ritz-Carlton), upper upscale hotels (like Hilton), upscale hotels (like Radisson), and midscale with food and beverage hotels (like Holiday Inn). In 2004, full-service hotels accounted for approximately 1.6 million hotel rooms in the U.S. Limited-service
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Chapter 1: What Is Strategy and Why Is It Important? Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. “Strategy means making clear-cut choices about how to compete.” Jack Welch Former CEO, General Electric “Without a strategy the organization is like a ship without a rudder.” Joel Ross and Michael Kami Chapter Learning Objectives 1. Understand the role of business
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