T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication needs and wants. Price
Words: 747 - Pages: 3
Sacha St Jean Prof: Victoria DeGuzman 4/19/2016 T-Mobile Name: T-Mobile USA Industry: Telecommunications Website: www.t-mobile.com BACKGROUND and HISTORY T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play. Around the country, our Personal Coverage Check gives customers a clear picture of their local coverage. Presently John J. Legere is an American businessman who is the chief
Words: 873 - Pages: 4
violation of moral philosophy and is not embedded in Categorical Imperative, which is self governing reason that each and every individual possess as a guiding factor in practical affairs, business decisions such as the failed merger of AT&T and TMobile merger. Reason, declared Kant, is the source and ultimate basis for morality (Cavico & Mujtaba, 2013). Meaning, morality is not based on the animalistic side of man, but, rather on a God given conscience weaved in the moral laws which are the
Words: 1704 - Pages: 7
Financial Statement Analysis Project Fin 2100 Fall 2015 Jessica Velez Brief Background into compared companies The companies chosen for this comparison are AT&T and T-‐Mobile. These companies
Words: 1001 - Pages: 5
Suning and SAP HANA Suning is one of the few proactive companies that made an early shift to an internet-based platform. With such high volume moving through their stores, the ability to use big data was all but a necessity. Since 2005, they have been collaborating with SAP to build the largest centralized real-time retail system. Through SAP HANA, they have bolstered their value chain by making it more precise and timely with instant data and accurate results. Despite many peoples’ early reservations
Words: 777 - Pages: 4
CORPORATE HAZING Erik Bekke Corporations that use backhanded insults to their employees for customers benefit lowers employee morale. Corporations that use media to insult their employees in an attempt to win over their customers is degrading and wrong to the employees that represent the company for many reasons; It causes double-standards within the company, lessens employee morale, and creates a biased and stereotyped point of view from the customers that isn’t accurate or fair to the employees
Words: 709 - Pages: 3
conferencing, telemedicine, location based services and GPS. This was the first service that allowed for streaming of audio, video and video calling (NA, 2012). 3G is found with all of the major carriers for cell phones: Verizon, AT&T, Sprint, TMobile. 4G is the latest and greatest and was rolled out in the end of the 2000’s and is standardized on the LTE platform as of 2010 (Brown, 2012). The data throughput for 4G is 3 to 5 mbps with a peak upload rate of 500 Mbit/s and a peak download
Words: 1024 - Pages: 5
Motorola Mobility SWOTT Analysis Paper Nancy Garcia MGT/521 Doug Schwartz August 15, 2011 Company History Electronic communications pioneer Motorola, Inc. ranked among the 25 largest companies in the world in the early 1990s. At that time, the corporation sold 45 percent of the world's cellular phones and an overwhelming 85 percent of its pagers. Motorola also commanded a very respectable third-place showing among the world's manufacturers of semiconductors. Over half of its sales were
Words: 1092 - Pages: 5
Patricia Harris Busn 310-1103B Business Ethics Abstract There are instances where major manufacturers are protected by antitrust laws. Even though it may appear they are siding with a monopolistic power in the marketplace. On the other hand federal regulation commissions are hard at work in protecting the consumer from unfair treatment. The judgments under which such decisions are made require careful consideration of the intent of the companies involved and how they affect the consumer.
Words: 1091 - Pages: 5
Running Head: PROTECTION FOR THE CONSUMER IN ANTITRUST LAWS Student Date Abstract There are instances where major manufacturers are protected by antitrust laws. Even though it may appear they are siding with a monopolistic power in the marketplace. On the other hand federal regulation commissions are hard at work in protecting the consumer from unfair treatment. The judgment under which such decisions are made require careful consideration of the intent of the companies involved and
Words: 1085 - Pages: 5
