1) What is Toyota’s corporate brand? Toyota built a world-class corporate brand reputation based on its commitment to quality, reliability, continuous improvement, customer focus, and excellence in design and manufacturing 2) Evidence of supporting the corporate brand: - “The Toyota Way” philosophy in the corporate culture - “Toyota Production System”: aimed to eliminate any excess interruption, misalignment, unnecessary work, or redundancies in the production process that adds no value to customers
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Toyota Motor Corporation BY Jochen Eckel/Bloomberg Updated: April 25, 2011 In 2008, Toyota achieved its long-held goal of becoming the No. 1 carmaker in the world, passing General Motors, which had been the leader since 1931. Shortly after Toyota gained that distinction, global auto sales plunged, leading to a loss for the fiscal year of $4.8 billion, the largest in the company's 72-year history. As Toyota returned to the black in late 2009, its reputation for safety and quality were battered
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President of Toyota Motor Industries: Rizaburo Toyoda (1937–1941) Kiichiro Toyoda (1941–1950) Taizo Ishida (1950–1961) Fukio Nakagawa (1961–1967) Eiji Toyoda (1967–1981) President of Toyota Motor Corporation: Eiji Toyoda (1981) Shoichiro Toyoda (1982–1992) CEO of Toyota Motor Corporation: Dr. Tatsuro Toyoda (1992–1995) Hiroshi Okuda (1995–1999) Fujio Cho (1999–2005) Katsuaki Watanabe (2005–2009) Akio Toyoda (2009–present)
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Continuous Improvement Jordan Barnes MBA 6022 Cause and Effect Diagram As shown, there are four main causes for Toyota's poor top to bottom communication and slow response. The first is the flawed company structure. Because Toyota is ran by an all male group of Japanese men, there is a cultural disconnect with the parts of their business outside of Japan. This also creates a bottom to top fear complex, where car dealers fear the consequences of sending up bad news or a bad report. Furthermore
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Mgmt 3614 Ngan Doan- ID: KR 6228 Thursday Jan/22nd/2015 TOYOTA’S Culture and the “Sticky Pedal” Recall As we know, Toyota Motor Corp is one of the most famous and successful automaker in the United States and around the world for products quality and long term relationships with employees, vendors, customers, and other key stakeholders. Toyota nurtures continuous improvement culture, is such a strong organization, but the company has to pay $16.4 million fine “for failing to notify the Department
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quick end to the company’s current recall nightmare. During the course of this paper, I will explain in detail the Toyota recall in 2010 having to do with the gas petal sticking. I will also explain why I believe Toyota handled this situation from the deontological perspective and what other theories apply to the unethical situation. Description Unethical Situation In 2010, Toyota was forced to issue a series of highly-publicized recalls, due to reports of cars accelerating beyond the driver's
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Critically evaluating a business response Introduction Between 2009 and 2011, the Toyota recall crisis has aroused massive attentions, discussions and criticisms in a wide range of media circles (Piotrowski and Gray 2010). This paper will firstly review the whole crisis situation and then evaluate Toyota’s response from three different perspectives. There are many arguments about the deep root problems of Toyota’s poor reactions. This paper will only focus on two perspectives to offer recommendations
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Process Identification Toyota Motor Corporation was established in 1933 as a division of Toyoda Automatic Loom works under the leadership of Kiichiro Toyoda (Greto, Schotter, & Teagarden, 2010). Toyota’s headquarter is in Japan (Greto, Schotter, & Teagarden, 2010). Initially, the primary focus of the company was the creation of engines for the Japanese government; however, the company would expand to the production of cars (Greto, Schotter, & Teagarden, 2010). During World War II the company
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Process Improvement – Toyota Sharron Rose Capella University Unit 2 Assignment 1 Problem statement: What exactly is the problem? With globalization comes an inevitable strain or tension between global and local forces. Toyota grew into such a large company at record speed that it could not transplant its culture to foreign markets readily. Further, because their organizational structure was centralized, key decision-making came only from Japan impairing the company’s ability to prevent
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manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence. Toyota Motor Corporation was founded in 1919 by the famous Japanese inventor, Saki chi Toyoda. Its primary business is manufacturing and selling automobiles. With operations in the U.S. for the past 50 years, Toyota is one of the most well known automobile manufacturers in the world. In fact, it is the largest automobile manufacturer in the world, producing
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