In today’s business environment, a firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social
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operations on profit. In addition, the length of concern for changes in business operations is usually short-term; such as focusing on meeting quarterly or annual results. Attributes: * Shareholders are primarily concerned with the company’s bottom line. * In a traditional business models, shareholders have the primary influence on the company’s strategy, usually resulting in business model with the foremost objective to increase the company’s stock value. In a shareholder business model
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to make a profit. The founding profit oriented leader is Jack Welch. He had a successful strategic plan with an aggressive approach to we maximize the opportunity. He will confidently say that the bottom line for most if not all entrepreneurs are to take care of their bottom line – income. Being able to make a residual income from your business makes it that much more enticing to stay in business for yourself. Jack Welch is "the celebrated leader of a global manufacturer
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------------------------------------------------- ------------------------------------------------- BFP110 Professional Development 1 - ------------------------------------------------- Critical Thinking and Problem Solving ------------------------------------------------- ------------------------------------------------- Assessment 3A: Case Study Project Report ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest[->9] into corporate decision-making[->10], and the honoring of a triple bottom line[->11]: people, planet, profit. CSR is usually practiced by many company’s eg: · Azim premji Foundation: working to provide elementary schooling to thousands of under privileged children. · Microsoft corporation (India): focused program
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Scope of the Research 9 1.6 Research Questions 9 1.7 Structure of Research 9 CHAPTER TWO: LITERATURE REVIEW 11 2.0 Introduction 11 2.1 Corporate Social Responsibility 11 2.1.1 Definition of CSR 11 2.1.2 The Triple Bottom Line 12 2.1.3 The Importance of CSR in Commerce 14 2.2 Social & Environmental Accounting 16 2.2.1 Definition of Social & Environmental Accounting 16 2.2.2 Social & Environmental Accounting 18 CHAPTER THREE: THE STATUS OF
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Commission defined sustainable like this, “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” In a more practical business term it is the use of triple bottom line accounting which is a process by which companies manage their financial, social, and environmental risks, obligations, and opportunities. An even better definition is that business sustainability represents resiliency over time. This shows
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years=Time it takes to double growth Rule of 114Number of years to triple growth Rule of 144Number of years to quadruple growth CAGR calculations CAGR=(1+Percentage growth)^n years Market share now versus market share in the future? (Current sales/Current market size) (Projected sales/Projected organic market size growth) Quantitative calculations Rule of 7272/# of years=Time it takes to double growth Rule of 114Number of years to triple growth Rule of 144Number of years to quadruple growth CAGR
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Explain how technology is changing the nature of competition in North America. 9. Might there be times when a company becomes too competitive? If so, what could be the consequences? 10. Mountain Equipment Co-op could be described as a 'triple bottom line' company. What does this mean? Name three other companies that also take this approach.
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ideal human character' or 'the science of moral duty”. WhereasRichard William Paul and Linda Elder define ethics as "a set of concepts and principles that guide us in determining what behavior helps or harms sentient creatures". Deducing from the line defined by several parties to develop the concept we can come up with a definition for business ethics, it can be defined the yard sticks, criteria and standards that guide behavior in the world ofbusiness. Ethics forms an integral part of day-to-day
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