Switzerland Market Plan MBA 525: Applied Marketing June 10, 2014 City University of Seattle Abstract This article is a market plan for the beverage company Jack-up to launch products in Switzerland. The paper will first briefly introduce Jack-up’s plan on brand name, packing, market position and risks of launch products in the new market. Then, it will provide a Swiss environment analysis and Swiss market analysis. After that, this research will offer the SWOT analysis and sales forecast
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APOORVA RAWAT PROFILE • 3 years of professional experience in Multi-ethnic Marketing, Business Development and Business Analytics • Skilled in creating project proposals, business plans and marketing collaterals • Proficient in client servicing, media relations, and administrative work • Extensive support to project manager in creating and submitting the project proposals • Excellent communication, analytical and presentation skills EDUCATION Masters of Business Administration
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caring personal service and products that are not just good but good for you. Target Audience The primary target audience are Female Professionals and wives of Professionals who buy non chemical/ natural based skin care products. Consumer Profile Demographic: 1. Age: 25-54 2. Gender : female 3. Education: Completed Tertiary, Post graduate 4. Marital Status: Single/ Married 5. Family : young singles, young married, 6. Ethnic background: Various Racial Backgrounds 7. Occupation:
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Companies profile and History. 3 The company’s proposition. 3 Chronology in introducing products, and other landmarks 3 Plants for manufacturing: 4 Land marks 4 Choosing Brand 5 Main Competitors 6 SWOT analyze Hero Motor Corp 6 Macro Environment 9 Consumer Behaviour. 9 The buying decision behavior for buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company background Companies profile and History
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* Saad _ LipStick Stereo Headset NEW PRODUCT DEVELOPMENT (NPD) The idea of our product has to do with improving and updating product lines. Most of the products go through the stages of their lifecycle and eventually have to be replaced. With our product we try to extend the lifecycle because it’s a combination of product. In particular the idea is covering a specific kind or chronological lifecycle that would be extended. Our Product is a combination of an mp3 high gadget technology and a
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episodes! Some of the finest TV shows that I’ve adored and enjoyed for many years. Having one centralized place where signing up and paying 8 bucks or so a month for sitcoms and movies from all production houses is just fabulous! That’s Netflix for me. So how popular is Netflix? Netflix accounted for 34.2% of all downstream usage during primetime hours, up from 31.6% in the second half of 2013, according to reports. That means almost a third of North America was watching some TV series or movie on Netflix
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D1 Evaluate and Justify the use of an appropriate promotional mix in relation to the marketing objectives for the selected organization THE PROMOTIONAL MIX STRATEGY-Heineken Heineken has designed an intelligent promotional mix strategy that reflects a prudent thought process behind its campaigning. Heineken has successfully managed to achieve a vital role in the routine life of social events and its progress lies in the success of its creatively devised promotional strategy. In this assignment
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customer connections including 6.7 million wireless subscribers, 3.8 million wire line network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. According to the SWOT analysis of TELUS, TELUS started to diversify product and service. Therefore, customers who use mobile phone and home phone are primary target market. TV and Internet clients are secondary target market. Journal Article Summaries Telus's new generation An interview with Karen Redford, president of Telus
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with the cultural meanings people attach to their language. “For Hispanics/Latinos in the U. S., Spanish is a key marker of personal, social and political identity. As a result, Spanish-language TV remains important for even those who are fluent English speakers and who regularly watch English-language TV. In communicating with Hispanics, it is not an either/or question but a matter of carefully integrating both languages to best communicate with the Hispanic/Latino consumer in the U. S.” (Tracy,
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the right time, and at the right place. Also consult and plan to advertise during health related programs that usually attract health conscious people. We need to understand the demographics and also bring in a company that analyzes viewing data for TV Programs; they can inform us on who is watching what and at what time they are watching it, they also inform us on information such as their race and ages. Our main targets are African Americans, who are at the minimum age of 18 and enjoy cooking.
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