APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing
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today’s technological age, there are two companies that stand out on top in my mind. California-based Apple, Inc., led by CEO Tim Cook, has the highest market capitalization of any technology company in the world. Profiting off its high successful iPod and iPhone products, as well as its growing MacBook and iMac personal computing products, Apple’s is known for its high quality electronics. Like Apple, Samsung Electronics is also profiting off its smartphone product line. Based in Seoul, South Korea
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differentiating factor. With this differentiation leadership, firms target to achieve market leadership. And firms charge a premium price for the products (due to high value added features) Superior brand and quality, major distribution channels, consistent promotional support etc. are the attributes of such products. E.g. BMW, Apple 3. Cost focus Under this strategy, firm concentrates on specific market segments and keeps its products low priced in
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Macintosh other wise known as Apple, a premier leader in computer based technology. But how did this amazing company come to be? Apple’s first product was vastly different then the products being sold today. The Apple I, which lacked only one thing a graphic user interface this was conspired by apples co-founder Steve Wozniak. Co-founder Steve Jobs was able to convince Wozniak that the product could be sold commercially. With both Steve’s on board they unveiled Apple in 1976 at the Home Brew Computer
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Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer
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The iPad is a device with a colored display, wifi and 3G connections, functionality from over 250,000 applications available on Apple’s apps store, and with the ability to deliver video, music, games, etc. The main Challenges facing apple is how to convince the potential users that they need this new product with the functionality that iPads provide. This is the same challenges faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the
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Marketing Strategy of Apple Corporation Tyesha Martin Strayer University The Ethical, Social Responsibility, and Marketing Strategy of Apple Corporation Our generation today has become to be known as the “Generation of Technology”, where smartphones and laptops are a necessity instead of a luxury. It is almost inevitable to interact with a group of individuals and at least one of them, not own an Apple product. Apple Inc. is an American-based
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SupplierPower:MODERATE to HIGH * Panasonic * Sony * Samsung * Vizio | Threat of Substitution: LOW | Threat of Entry:MODERATE to HIGH * E-commerce * Amazon * QVC | IndustryRivalry: HIGH * Wal-Mart * Sears * Radio Shack * Hhgregg * Apple | | | BuyerPower: LOW | Complements: NONE | | Industry Rivalry Industry rivalry is the most significant force of Porter’s six forces; the electronics retail industry ranking very high in rivalry. There are several major companies that sell
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The credit of pioneering this field and creating the market segment goes to Apple with launch of i-pad in 2010 and once again proving its capability of a leading innovation driven firm which redefines the course of overall computer industry as a whole from time to time. Since then the tablet sales have seen unexpected momentum in terms of growth in sales figures worldwide with apple emerging as the largest supplier till date as compared to all others. However, Android based tablet
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strategy Apple has employed allows them to try meet the needs of a diverse global market by offering its customers innovative new products, as well upgrades and improvements on existing products. Their ability to develop their own operating systems and software gives them complete control over future software, operating systems and products when it comes to future developments. Apple’s innovation strategy revolves around quickly responding to new market demands and, technology advancements. Apple always
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