ends up ridden with cliché’s and strategically void. If anyone ever begins a presentation on brands by talking about Coke you are in for a dull ride. The second unmentionable brand is Virgin. Inevitably the Virgin name comes up as soon as the topic of brand extensions and portfolios is mentioned, primarily because Virgin has been involved in more brand extensions than any other major brand in the past 20 years. The resulting portfolio of more than 200 different corporate entities breaks every established
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PRICING FOR THE VERY FIRST TIME History The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business. The current Virgin logo was originally sketched on a paper napkin and remains largely unchanged since 1979 Background Differentiation is the key They focus on what they can do best Understanding and meeting customer needs Sir Richard Charles Nicholas Branson Branson is
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Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores
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5. What do you think of Virgin Mobile’s value proposition (the VirginXtras, etc.)? What do you think of its channel and merchandising strategy? We think that Virgin Mobile’s value proposition is very effective to its target market (14 to 24-year-olds). Virgin Mobile positions its brand is what the target market wants and is all about fun, honesty and great value for money. They do not only provide basic cellular service, but also push cell phone content to a new level that involves the delivery
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Case Analysis “Virgin Mobile USA: Pricing for the Very First Time” Marketing II – BUSI2202U Group 40, Tuesday Session Word Count: Paper 2,912, Appendix 345 Problem Definition The unimpressive performance numbers in the market belonging to Virgin Mobile are mainly due to the lack of an attractive pricing strategy that would appeal to the target market group. The target market group (consumers aged 19 to 25) have different characteristics than other market groups and Virgin Mobile’s current
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Virgin Mobile Pricing Strategy Situational Analysis Virgin Mobile, a MVNO is planning to launch its services in USA. It’s target is underserved Demographics of 15-29 years as this age group is underserved by the regular telecom operators due to their low credit score ( Under 18 demographic cannot go for contract). They are planning to launch their product with service offerings that focuses on value added services. Problem Statement * The industry structure is such that supports post-paid
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Research report Service provider strategies for mobile advertising: case studies Alexandra Rehak October 2008 Research from Analysys Mason Fixed Networks and Services Analysys Mason Fixed Networks and Services online market intelligence service MENA telecoms market: strategies and opportunities 2008–2013 Mobile broadband: another substitution threat for fixed operators? Business data services in Europe: market drivers and forecasts 2008–2013 Multi-play services in Western Europe: market
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Definition: Develop a price strategy that would allow Virgin mobile to compete in the USA Mobile industry, which highly saturated. However, Virgin targets a market segment which is unsaturated- youth between 15-29 years of age. Also, they are looking for optimum pricing strategy to reach the goal of 1 million customers in 1 year and 3 million in 4 years. This is the issue or concern faced by Virgin, which will be discussed further in the paper. Analysis: Virgin which has huge capability of brand extension
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Resarch Paper Virgin Group Jonas Rosario-Lora Table of Contents Executive Summary3-4 Literature Review4 Bullets A-C4-12 Discussion 12-17 Conclusion17-18 Reference18-22 Executive Summary The matter of this company is to observer there recent change, and how we can identify the change the organizational change. Using the company’s management models, leadership styles and strategic management change, to figure out if the change is making the company profitable. Can the company
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The Virgin Group in 2012 Duarte Lopes Pinto Gonçalo Silva Maria Xavier Miguel Borges Duarte Lopes Pinto Gonçalo Silva Maria Xavier Miguel Borges Contemporary Strategy Analysis- Robert M. Grant Index I. What common resources and capabilities link the separate Virgin companies? II. Which businesses, if any, should Branson consider divesting? III. What criteria should Branson apply in deciding what new diversification to pursue? IV. What changes
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