[pic] introduction Since its inception, SoBe has branded products that are considered an alternative to conventional market offerings. Originally a beverage company that introduced a line of performance enhanced teas which included special additives such as ginseng and panax, the brand’s edgy persona has been extended to fruity energy drinks, sports drinks, chewing gum, soda, and, most recently, chocolate. Extending the SoBe brand image to performance enhanced chocolate has proven challenging
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gra25154_ch01_002-019.qxd 3/8/07 3:17 PM Page 2 Estimate 5 Project networks 6 Scheduling resources/costs 8 Define project 4 Reducing project duration 9 Introduction 1 Organization 3 Managing risk 7 Monitoring progress 13 Audit and closure 14 Oversight 16 Strategy 2 Leadership 10 Teams 11 Outsourcing 12 International projects 15 Modern Project Management What Is a Project? The Importance of Project Management Project Management Today—An Integrative
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the popularity of South Korean popular music (K-pop), which has spread from neighboring Asian countries, such as Japan and Taiwan, to farther ashore in Europe, the Americas, and the Middle East.2 The K-pop World Festival in December 2011 attracted wannabe K-pop singers from sixteen different countries and confirmed its global appeal to South Koreans (Choe and Russell, 2012). K-pop news generate media headlines. The South Korean government, intent on enhancing its soft power along with its export prowess
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I. United States of America economic history In order to successfully move forward, we need to look to the past. The country’s economic history is like all history, meaning that it examines and observes the past activities of mankind (Fite 4). The most significant periods in the United States economic history are actually the three centuries before England settled in America. There were four changes happening in Western Europe that have greatly influenced America. Those changes were economic, political
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‘Measure for Measure’ in Filipino–because ‘Shakespeare is truly global’ A roundtable meeting is “a venue for intellectual discussion among the academe, students, playwrights, directors, media and anyone interested in theater,” said Jeffrey Hernandez, council master of the University of the Philippines Theater Council. He added: “We have a responsibility to the audience to explain our craft, to touch lives and bring them back to the reality of life. We do art for the people we love, and in a larger
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The Banker Blueprint: The Last-Minute Guide to Breaking Into Investment Banking A Production http://breakingintowallstreet.com http://www.mergersandinquisitions.com http://breakingintowallstreet.com http://www.mergersandinquisitions.com Feel free to copy this report and send it to all your friends. Actually, scratch that – please copy this report and send it to all your friends. Forward it to as many people as possible. The more the merrier! Print it out, pass it around, and hand out copies
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Science Studies 2/2006 A Gendered Economy of Pleasure: Representations of Cars and Humans in Motoring Magazines Catharina Landström This paper analyses cultural signification in the co-production of gender and technology. Focusing on the popular genre of motoring magazines, it discerns a pattern organising men and women in opposite relations to cars. Men’s relationships with cars are premised on passion and pleasure while women are figured as rational and unable to attach emotionally to cars
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82751 01 001-026 r6 ko 8/24/09 7:41 AM Page 2 Learning Objectives After reading this chapter, you should be able to ✔ appreciate the difference between passively watching movies and actively looking at movies. ✔ understand the defining characteristics that distinguish movies from other forms of art. ✔ understand how and why most of the formal mechanisms of a movie remain invisible to casual viewers. ✔ understand the relationship between viewers’ expectations and filmmakers’
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Article Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market Journal of Macromarketing 33(2) 160-171 ª The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146712463823 jmk.sagepub.com Blaine J. Branchik1 and Tilottama Ghosh Chowdhury1 Abstract This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements
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Even Semester 2009/2010 | Erlina Juliani Kalangi | Ida Ayu Kartika | international management | “The nonmarket environment and Issues in the google inc.” | DAFTAR ISI Daftar Isi 02 Executive Summary 04 History of Google 04 Google Timeline 05 The vision, Mission and Focus of Google 19 Google Management 19 Uses of Google 28 Market Share 29 Usage Application of Google 29 Share of Advertiser 30 Google For Education 30 Google and User 31 The Google Culture 31 About
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