JÖNK ÖP ING INT E RNA T IONA L B U S INE S S S CHO O L JÖNKÖPING UNIVERSITY The traditional vs. the online market A study of consumer behaviour and consumer preferences in the purchase of high-involvement products Bachelor Thesis within Business Administration Author: Denis Čelhasić Tommy Grdić Lukas Özer Tutors: Maya Paskaleva Olga Sasinovskaya Jönköping January 2008 ii Acknowledgements First of all, we would like to express appreciation to our academic tutors, Olga Sasi-novskaya and Maya Paskaleva
Words: 11121 - Pages: 45
Sociology Midterm - Video Analysis 1. Summary: The film I chose for this analysis is The Long Walk Home, directed by Richard Pearce. This film is about Odessa, an African-American maid in the Thompson family’s household in Montgomery, Alabama in the 1950s. On December 1, 1955 Rosa Parks ‘refused to obey bus driver James F. Blake’s order to give up her seat in the colored section to a white passenger, after the white section was filled.’ Ms. Parks was arrested and there followed the Montgomery
Words: 749 - Pages: 3
Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. © The Independent Institute of Education (Pty) Ltd 2016 Page 1 IIE Module Guide INTD7321 DID YOU KNOW? Student Portal The full-service Student Portal provides you with access to your academic administrative information, including: an online calendar, timetable, academic results, module
Words: 9963 - Pages: 40
Young, P. (2009). Managerial economics (6th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. Discuss managerial economics and its relationship to microeconomics and other related fields of study such as finance, marketing, and statistics. 2. Decide economic goals for the firm and develop optimal decisions that will bring the firm closest to those goals. 3. Define supply, demand, and equilibrium price. 4. Apply the
Words: 1441 - Pages: 6
internet exercises and self-assessments from the online learning center, video resource notes and discussion questions, and suggested uses for the PowerPoint slides contained in your Instructor Resources. Instructor’s Manual Highlights: Chapter One Roadmap We hope you find each chapter of your Instructor Manual practical and useful, but also, exciting! You can adapt the chapter text, the PowerPoint, and the video to work in an online class environment, a guided independent study environment
Words: 8124 - Pages: 33
Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17 International Operations
Words: 10270 - Pages: 42
Before the project begins information needs to be gathered from key stakeholders and from observations of how the current system works and is used. Next this document will describe information-gathering techniques that can be used, as well as systems analysis tools that can and will be used for the project. This document will also identify key factors to ensure that information required for the project is gathered successfully. An explanation of the importance of the project scope, will be given. A description
Words: 3731 - Pages: 15
------------------------------------------------- ------------------------------------------------- ------------------------------------------------- NUST Business School MKT-323 Services Marketing Analysis of the Pakistani 3G/4G Industry Submitted to; Mrs. Rabeil Khan Submitted by; Saad Tanvir Ahmed, Nawaal Rizwan, Fatima Tanveer, Ayesha Manzoor and Faizan Tariq BBA 2K12 (B) Contents Executive Summary 3 Introduction 3 About 3G/4G 3 The Pakistani Market 3 Warid
Words: 6719 - Pages: 27
ALVARES MEDRANO Marie-Laure GIACOMELLI Anamaria TUDORACHE Nadine STEWART INSEEC Alpes-Savoie, Year 2013-2014 Guidelines Paper assignment – Luxury sector analysis * Select a luxury category. Categories include: Jewellery * Within your category select three brand leaders : Cartier, Chaumet, Chopard * Prepare a SWOT analysis for each brand * Analyze these leaders by discipline: visual merchandising, website, e-commerce (if applicable), social media, customer service, PR, special
Words: 1528 - Pages: 7
IMC Strategy for Motorola Tablets IMC Project part 2 Group 1 Shivangi Anupriya (221136) Sonakshi Srivastava (221146) Pratik Parikh (221180) Swati Aggarwal (221155) Abhishek Jain (221175) Subhanshu Gupta (07355) Table of Contents Introduction .................................................................................................................................................. 2 Product ..............................................................................................
Words: 4107 - Pages: 17
