Product selection and design * Process selection and planning * Facility location * Facility layout and materials handling * Capital planning * Forecasting * Production planning | ORGANISING | * Work study and job design | CONTROLLONG | * Production control * Inventory control * Quality control * Maintenance and replacement * Cost of reduction and cost control | 1. Production selection and design -A right kinds of products and good design of the product are
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Q1: Significance and Diversity of Consumer Behavior: * Definition of Consumer Behavior: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes
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transportation, operation management, reverse logistics and recycling logistics system and service logistics. Based on the analysis, the course will discuss designs and strategies of supply chains for different products and services. Learning outcome Knowledge and understanding • On completion of the course, the successful student is expected to be able to - understand and use the basic concepts of supply chain management - understand how different purchasing and marketing methods can
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Chapter 9 New-Product Development and Product Life-Cycle Strategies 1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original
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customs and social convention. Norms: pattern of behaviors or communication, indicating what people should do in a specific scenario. Also expected behavior. VALUES: "a broad tendency to prefer certain states of affair over others" (Hofstede 2001) they emerge in behavior and are shared ASSUMPTION: are belief taken for granted, hard to define and to trace. They guide behavior by how members should perceive think feel and act. Section 2 An organization's culture is,
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their products and services through various techniques of advertisements. Moreover, the essence of being in business by any business outfits is to produce for sales and make good profits. Therefore, the hallmarks of remaining in business as a profit oriented organization is to generate enough sales from its product or services not only to cover operating cost but also to sustain the future of the organization. Indeed, for many organizations, sales estimates are the starting point in budgeting or profit
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the old school of the 1980s, where buyers and suppliers were viewed as part of a zero-sum game, to the more collaborationist outlook of the 1990s, which claimed that buyers and suppliers could cooperate to the benefit of both, to the more network-oriented view of the 2000s, where buyers and suppliers are parts of organic business ecosystems. Today these relationships have become “strategic” and the process of relationships development is accelerated as firms strive to create relationships to achieve
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5) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy. A) determine how to deliver superior value B) build profitable relationships with customers C) use customer relationship management to create full partnerships with key customers D) understand the marketplace and customer needs and wants E) construct key components of a marketing program Answer: D 6) ________ are human needs as shaped by individual
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MARKETING CAPSULE FOR SBI PO 2014 EXAM Dear readers, As you all know that Marketing section was included in SBI PO syllabus from 2010 onwards. So here we are presenting to you the last three years Marketing questions which was asked in SBI PO exam. Also we are providing you some expected marketing questions which can be asked in upcoming SBI PO 2014 exam. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product
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Authors: Baker P. & Canessa, M. Warehouse design: a structured approach Abstract: In spite of the importance of warehousing to the customer service and cost levels of many businesses, there is currently not a comprehensive systematic method for designing warehouses. In this paper, the current literature on the overall methodology of warehouse design is explored, together with the literature on tools and techniques used for specific areas of analysis. The general results from the literature have
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