WHIRLPOOL INDIA LIMITED Whirlpool of India Limited (WIL) is an 82.3 per cent subsidiary of Whirlpool Corporation, US, one of the leading global consumer durable players. Whirlpool is among India’s leading home appliances companies. It manufactures and markets refrigerators, washing machines, air-conditioners and microwave ovens. Set up in 1995, Whirlpool India has 2,500 employees, an extensive sales and distribution network, a robust manufacturing and R&D infrastructure. WIL has made substantial
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Company Whirlpool Corporation is the world’s leading manufacturer and marketer of a full line major home appliances and related products. Our principal products are laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers and other portable household appliances. Whirlpool manufactures products in 11 countries and markets products in nearly every country around the world under brand names such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp
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LOBAL STR RATEGY CA ANAL ASE LYSIS Whirlpool Co W orporation’s Global Str s rategy Case Analysis International Man nagement – Assignmen 2 nt Candidate: Emad Abou uElgheit ISM - International School of Manageme f ent Doctor of Philosophy ( P (Ph.D.) Presented to: Professor Peter Horn t P 26 July 201119 July 2011 1 Word Coun 3,706 nt: 1 WHIRLPOOL’s GLOBAL STRATEGY CASE ANALYSIS 2 Abstract The paper analyses Whirlpool Corporation’s Global Strategy case study
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summarize two firms, the Whirlpool Corporation and General Electric Company detailing the industries, products, supply and demand, scope of production, cost structure, market condition impact and performance in which the industry can operate optimally. In regards to the hypothetical firm that has decided to set up a production plant. This report will explore the various aspects of the proposed project and a recommendation if whether the project is feasible. The Whirlpool Corporation and General
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Executive Summary The Household Appliance Manufacturing industry felt the pressure in the past five years to 2012 due to the effects of the changing real estate market. Like most producers of household goods, appliance manufacturers watched demand grow during the real estate surge through 2006 and then watched it decline when the housing market weakened. As consumers move into new homes, they will more than likely purchase new appliances. Therefore, activity in the residential real estate market
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MAYTAG – BUNGLING A PROMOTION IN ENGLAND In August 1992, Hoover Limited, Maytag’s British subsidiary, launched this travel promotion: Anyone in the United Kingdom buying more than 100 U.K. pounds worth of Hoover products (about $150 in American dollars) before the end of January 1993 would get two free round-trip tickets to selected European destinations. For 250 U.K. pounds worth of Hoover products, they would get two free round trip tickets to New York or Orlando.
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Question 1: What is the nature of Whirlpool’s domestic and international business environments? What type of risk does the firm face? Domestic market * Maturity of the US market in the 90s accompanied stiff competition, more demanding buyers which resulted in low profit margin and the need for management to consider internationalising. International market * Fall of trade barriers, customer affluence grew and capitalism flourished. * Management was quick to understand that a more
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existing product. This filtration process is patented, and kept highly secret, which will deter competitors from copying our design, and therefore Whirlpool occupies a very strong market position relative to it’s competitors. As of the 2006 merger with Maytag, Whirlpool now occupies a staggering 70% of the North American laundry segment market. The Whirlpool brand has long been recognized as the leader in supplying household appliances, designing products that are easy to use, convenient, reliable
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ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoğlu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN ÖZEN 401111024 Table of Contents 1 White Goods Industry 3 2 Brands in White Goods Industry 3 3 Marketing Objectives 3 4 The Brands of BSH 3 5 Segmentation & Targeting & Positioning 3 5.1 Segmentation 3 5.2 Target Market 3 5.3 Positioning 3 5.3.1 BOSCH 3 5.3.2 SIEMENS 3
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The Ad That Sucks You Up Jamie Andres The Ad That Sucks You Up For women in the 1940’s the thought of working outside the house was absurd. Cooking, cleaning, and babies seemed to be all the public thought they were capable of. With men being the working type, using women on ads of household appliances seemed to work wonders for the producers. It is believed this advertisement was effective because the producers knew that using women as a cover to a product
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