...SUBMITTED TO: SUBMITTED BY: Table of Contents 1.0 Company Profile 3 1.2 Industry Anaysis: 4 Macroenvironment for FMCG industry: 6 Structural Analysis: 6 Design and Manufacturing: 6 Distribution and Marketing: 7 1.2 Area of Research 8 1.3 Why This Area of Research? 9 1.4 Problem Statement 10 1.5 Purpose 11 1.5 Methodology 11 1.6 Brief Outline of the Study 12 1.0 Company Profile Haleeb foods came in to existence in the year 1986 by producing the first product labelled as Haleeb Milk. Ever since its beginning Haleeb Foods has been producing quality products for its consumers. Haleeb as a company has not merely been concentrating on the product itself but they have been engaged in making efforts to bring out innovative and creative packaging for the products that they offer. Haleeb foods have undergone numerous ventures in their 27 years of existence. To enlighten the achievements for Haleeb foods we can highlight the product launches that they have been making occasionally to fully capture the market and to satisfy the evolving needs and preferences of the consumers of Pakistan. Taking forward from what they produced first, in the year 1997, Haleeb foods produced Haleeb Asli Desi Ghee, followed by Haleeb Cream and Candia Skims Milk Powder in the year 1998, followed by Candia Skims Milk Liquid Powder. The above stated examples...
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...Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 SITUATION ANALYSIS 4 2.1 PESTEL ANALYSIS 6 Political 6 Economic……………………………………………………………………………………………………………………………….6 Technology 7 Environmental/Ecosystem 7 2.2 PORTER’S FIVE FORCES ANALYSIS 8 High threat of new entrant to the market 9 Medium bargaining power of suppliers 9 Medium -high bargaining power of customers 9 Low threat of substitute products and high level of competition. 9 2.3 SWOT ANALYSIS 10 STRENGTHS 10 WEAKNESS 10 OPPORTUNITIES 10 THREATS 10 2.4 SWOT MATRIX 11 2.5 COMPETITION 12 MARKET LEADERS 12 3.0 KEY ISSUES IDENTIFIED 14 3.1 ASSUMPTIONS 15 4.0 OBJECTIVES TO BE PURSUED 15 4.1 The Keys to Success of the business 15 4.2 Mission Statement 16 4.3 Company Summary 16 4.4 Unique Selling point: 16 5.0 MARKET SEGMENTATION ,TARGETING AND POSITIONING. 17 1.0 EXECUTIVE SUMMARY The purpose of this report is to conduct a three years marketing plan for Fortune coffee and cake shop which is a family business. The family is interested in setting up a retail outlet at 200 King Street, Aberdeen because of the closeness to University of Aberdeen, Unite student hostel, Robert Gordon University student hostel and the presence of corporate offices like First Nation bus headquarters, Police Scotland office and others. The major sources of information and data are textbooks, journals, internet and personal interview. The marketing plan is divided into four sections: the situation analysis...
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...companies from different countries which are using different accounting standards should be noticed. Follow on; depend on the situation of financial report, using the SWOT methods to analyze the primary challenges faced by Malaysia Airlines and China Southern Airlines. Finally, discuss the positive and negative of U.S. adopting IFRS. Contents 1. Introduction 1 2. Ratio analysis of the MAS and CZ 1 3. SWTO analysis of the MAS and the CZ 12 3.1. Strengths 12 3.2. Weaknesses 13 3.3. Opportunities 15 3.4. Threats 16 4. The benefits and problems if US adopt IFRS 18 5. Conclusion 26 6. Reference 27 7. Appendices 36 7.1. Appendices 1—Analysis Current Ratio 36 7.2. Appendices 2—Analysis Quick Ratio 36 7.3. Appendices 3—Analysis Gross Profit Margin 37 7.4. Appendices 4—Operation Profit Ratio 37 7.5. Appendices 5—Analysis Net Profit Margin 38 7.6. Appendices 6—Analysis Return on Equity 38 7.7. Appendices 7—Analysis PE Ratio 39 7.8. Appendices 8—Anaysis Gearing 39 7.9. Appendices 9—Analysis Debtor`s Days 40 7.10. Appendices 10—Analysis Creditors` Days 40 7.11. Appendices 11—Analysis Stock...
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...Motivation…………………………………………………………………..7-8 Size of group…………………………………………………………..8-9 Time…………………………………………………………………………....9 V. Conclusion……………………………………………………………………………...………10 VI. Appendix……………………………………………………………………………….…11-13 Introduction This paper aims at discussing the issue of teaching grammar through game activities, which derives its importance from the pursuit of excellence in language learning and teaching. At this point it is probably a good idea to start with some definitions of grammar, followed by the place of grammar in language teaching. In this context, researchers speak of the grammars of a language rather than of the grammar. Therefore, different methods of teaching a language will be presented and two of them will be discussed individually; that is to say, structural and communicative. What I would like to take into consideration here is that balance between the product and process or form and function. To take an example of how to achieve that balance in the field of language description, a proposition of an effective way to teach grammar will be presented; namely, games and game-like activities. In approaching games as a good way to teach grammar, some background information on it will be presented...
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...For The ‘SOUNDer’ BODY SHOP Marketing Analysis and Recommendations for The Body Shop Group 5 - MAMA(MArketing MAster) 2010130259 Jiwoong Jeong / 2011170647 Jongwon Kim 2012170862 Aimanashari / 2013240015 Yujin Kang 2014952092 Gyiera Park 1. Introduction – Why We Selected The Body Shop 1.1. selection criteria - well-constructed brand identity & our interest In selecting our target company, we focused on finding one that has succeeded in building its distinctive brand image. Since a well-positioned brand gains the upper hands, companies try to differentiate itself and make customers acknowledge its benefits and feel emotionally involved. In this context, we think that the Body Shop has well constructed its brand identity. While competition has been deepening in cosmetic industry and most cosmetic brands are still implicitly conducting animal-testing, the Body Shop has sincerely kept its mission of ethical management and attracted customers. Second, we found that we are all interested in cosmetic brands because we ourselves are consumers of cosmetic companies and purchase their products regularly. Based on these conditions, our group chose 'The Body Shop', which has successfully established its originality with its unique characteristics. 1.2. The Body Shop and Its Missions Driven by the desire to nourish her two daughters with natural products, Anita Roddick established The Body Shop in 1976 in Brighton, England. Since then, the company has expanded...
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...the requirements. I hope that this will help me in my future practical life. I believe that you will accept my work and it would be great pleasure that if you review my work cordially. I also believe that this report will be able to fulfill your expectation. Sincerely Yours, Mahmud Hasan Ghani ID NO: 09535046 Batch: 52 Group: F Contents Letter of Submission …………………………………………………………………………1 Table of Contents …………………………………………………………………………….2 Acknowledgement ……………………………………………………………………………3 Abstract ……………………………………………………………………………………….4 1. Introduction.………………………………………………………………………………5-7 1.1 Background of the industry ………………………………………….. ………5-6 1.2 Problem Statements ………………………………………………….. ……….6 1.3 Objectives of the study ……………………………………………………….. .6 1.4 Limitations of the study …………………………………………………. ……7 2. Methodology ………………………………………………………………………………8-11 2.1 Company profile ………………………………………………………………8-11 3. Findings of the...
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...JET2-Task1 A.1.a Horizontal analysis Horizontal analysis is essentially an analysis on the trend of the financials of the company. It shows changes in the amounts of the amounts over a period of time. In the financial statement provided, the horizontal analysis is between years six and seven, and years seven and eight; respectively. When analyzing the income statement provided with the task, several strengths and weaknesses are very apparent. They will be broken down individually and analyzed separately. Horizontal analysis is calculated by using the formula below ("Horizontal Analysis," n.d.) Income Statement Revenue: Net sales between years 6 and 7 demonstrate a 33.3% increase or an increase in approximately $1.5 million. This is a strength because there were positive sales during this time frame. Positive sales are always a positive finding in business. However, sales between years 7 and 8 demonstrate a decrease in net sales of -15% or $897,000. This is a weakness due to the overall sales being down. Cost of Goods Sold between years 6 and 7 demonstrates an increase of 31.8% or $1,048,000. The costs associated with manufacturing goods are always going to be a big expense. While the cost associated may appear to be a weakness for the company, it actually demonstrates strength for the company. The reason being is the percent change in sales. It closely represents the increase in sales during the same period. If the sales number did not adequately correlate...
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...EXECUTIVE SUMMARY Information technology is an amalgam of some wonderful inventions of the 20th century in electronics and communication. During a very short span of time it has acquired an important place in almost all aspects of human life and is found everywhere these days. For most of us, it is hard to image daily life without the influence of technological devices, be it handheld video games, personal digital assistants, cell phones or any number of computers. Through this paper the study on “IMPACT OF INFORMATION TECHNOLOGY” on students and at work place and also the satisfaction level of using IT by these two groups of people have been shown, the advantages and disadvantages of IT. This paper also reflects the problems faced by the students and the employees working in the organization. The objectives of this paper are: • To study the impact of information technology on Students, at work place and on general public. • To study the satisfaction level of using information technology. • To study the problems faced by them. In the research methodology I have taken both primary data as well as secondary data. In the primary data I have made a questionnaire to find out the impact of information technology. In the secondary data I have collected the information from different age groups respondents, from various reports and journals published by different authors and from reports of various study group or working groups appointed by Government from time to time...
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...STRATFORD COLLEGE LONDON SMALL BUSINESS ENTERPRISE UNIT 3 BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS LEVEL 5 STUDENT NAME : Mubashir Mustehsan ASSESSOR NAME: PRIYA THAPA DATE:28/08/2015 S M A L L B U S I N E S S E N T E R P R I S E LO1: INVESTIGATE THE PERFORMANCE OF A SELECTED SMALL BUSINESS ENTERPRISE 1.1: Produce a Profile of a Selected Small Business GO GO PIZZA Food has always been a centre of attraction for Londoners and tourist whose number during the year 2013 reached to 16.8 million with many attractive ancient palaces of the kings and eye opening amusement parks London has always been a tourist spot. The densely populated metropolitan has a mixed culture and almost festivals are observed every second mouth. Traditionally Londoners prefer fast and healthy food but it is the diversity of people which has changed the behaviour of the people especially aged between 18 to 30. Pizza is the other feast enjoyed by the people. Indeed this delicious baked bread along with pepperoni, mushroom, obverse and unions with pizza sauce and cheese topping sometimes with chicken or meat toppings is much preferred choice of the inhabitants of London. It was founded as a restaurant with the name as “Go Go pizza” in 1984 on the basic of quality along with customer care. They have been rewarded for pioneering free delivering to homes and offices through free home delivery services. Another specialty of this company is the use quorn instead of meat (Meat Free). Go Go...
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...CHAPTER-I INTRODUCTION 1.1 MEANING OF WORKING CAPITAL “Working Capital is the Life-Blood and Controlling Nerve Center of a business” Working capital (abbreviated WC) is a financial metric which represents operating liquidity available to a business, organization or other entity, including governmental entity. Along with fixed assets such as plant and equipment, working capital is considered a part of operating capital. Net working capital is calculated as current assets minus current liabilities. It is a derivation of working capital that is commonly used in valuation techniques such as DCFs (Discounted cash flows). If current assets are less than current liabilities, an entity has a working capital deficiency, also called a working capital deficit. A company can be endowed with assets and profitability but short of liquidity if its assets cannot readily be converted into cash. Positive working capital is required to ensure that a firm is able to continue its operations and that it has sufficient funds to satisfy both maturing short-term debt and upcoming operational expenses. The management of working capital involves managing inventories, accounts receivable and payable, and cash. Current assets and current liabilities include three accounts which are of special importance. These accounts represent the areas of the business where managers have the most direct impact: Accounts receivable (current asset) Inventory (current assets), Accounts payable (current liability) ...
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...EXECUTIVE SUMMARY Type of Business E.S. Food Corporation is a corporation established in 2013 that will offer a new product and made from vegetables and fish. The company’s goal is to endorse the production of healthy patties made from organic ingredients. Management Highlights E.S. Food Corporation chose corporation as our form of organization. It is formed and authorized by law to act as a single person although constituted by one or more persons and legally endowed with various rights and duties including the capacity of succession. The associates are known as shareholders and each of their shares in the ownership, control and profits of the corporation is determined by the portion of shares in the company that they own. Success of the company will depend on the input, perseverance and endeavour that they will be providing. Marketing Highlights The company focus their energies on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising. Financial Highlights The study of the financial stability of the company will only consider years 2014 to 2018 financial accounts. The figures we have in...
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...can say standard costing is a technique of costing, which also established control over costing. Standard cost can be defined “As a pre-determined cost which is calculated from management’s standard of efficient operation and relevant necessary expenditure. It may be used as a basis for price fixing and for control through variance analysis.” Hence we can say standard costs are pre-determined estimates of cost of a single unit or a number of units of a product service. Uses of Standard Cost: - 1. Use of standard cost is an effective way for planning and controlling costs. 2. Pricing decisions and decisions involving submission of quotations, answering tenders etc are also facilitated by the use of standard costs. 3. Identification and measurement of variances from standards have been made possible with the use of standard cost, with a view to improve performance or to correct loose standards, if any. 4. Facilitates management by exceptions. DEFINITION OF STANDARD COSTING Standard costing is defined by the I.C.M.A. London “As the preparation and uses of standard costs, their comparison with actual costs and the analysis of variance to their causes and point of incidence.” Hence we can say standard costing is a method of preparation of standards and their uses for comparison with actual costs by variance...
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...The Role of Analysts and Designers The primary role of systems analysts and designers is, of course, to produce a computer system solution to a problem that meets the customer’s requirements. This task can easily be so absorbing in itself that there is seemingly no time left over for thinking about the non-technical issues surrounding the introduction of a new IT system, much less for setting up a people project to address them. So even if the people project is not driven by analysts, designers, or even IT managers, it needs their active support. Many of the tasks carried out by analysts in the early stages of an IT development project have outputs that the people project will need to draw on. For example, the process of creating data models and data flow diagrams may raise questions of data ownership, which need to be fed to the people project to resolve, perhaps through a redefinition of rolesand responsibilities or the introduction of a new procedure. Likewise, if systems analysts have done a detailed assessment of costs and benefits, this will give the people project some idea of the messages they can use to sell the new IT system to users and managers. Analysts can also draw on the people project for valuable help in areas such as human–computer interface design, discussed in Chapter 15. The look and feel of the HCI can be one of the most significant factors in determining a user’s response to a system. The people project can help create the conditions in which ...
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...THE ROLE OF ENTREPRENEURIAL OREINTATION ON ENTREPRENEURIAL INNOVATIVENES: A CASE STUDY OF SMALL AND MEDIUM SCALE ENTREPRISE IN LAGOS STATE, NIGERIA BY FATOYE, MUSTAPHA OBI 08S04/046 BEING A RESEACH PROJECT SUMITTED TO THE DEPARMENT OF BUSNESS ADMINISTRATION, FACULTY OF SOCIAL AND MANAGEMENT SCIENCES, AJAYI CROWTHER UNIVERSITY, OYO IN PARTICAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BARCHELOR OF SCIENCE (B.S.C) DEGREE IN BUSINESS ADMINISTARTION (MANAGEMENT OPTION) JULY, 2012 CERTIFICATION This is to certify that this project was written by FATOYE MUSTAPHA OBI (MARICULATION NUMBER 08S04/046) in partial fulfilment of the requirement for the award of bachelor of science (B.S.c) degree in business administration (management option) of the department of business administration, faculty of social and management sciences, Ajayi Crowther university, Oyo, Oyo State. MR. P.A Akanbi ....................... (Project supervisor) Date DR. O.E Ofoegbu ........................ (HOD, Business Administration) Date PROF. S.O. Akano ....................... (Dean, SMS) Date .............................. ........................ EXTERNAL EXAMINER Date DEDICATION This work is dedicated to God Almighty who generously gave me the strength, health and other resources to successfully accomplish this research. ACKNOWLEDGEMENTS This period of my life had been a period of trials and revelation but...
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...An Empirical Study of Pricing Strategies in an Online Market with High-Frequency Price Information Sara Fisher Ellison M.I.T. Christopher M. Snyder Dartmouth College June 2010 Abstract: We study competition among a score of firms participating in an online market for a commodity-type memory module. Firms were able to adjust prices continuously and prices determined how the firms were ranked and listed (lowest price listed first), with better ranks contributing to firms' sales. Using a year's worth of hourly data, we document the pricing dynamics, cycles, and other patterns in this market. We then characterize empirically the factors which drive price changes, noting clear evidence of firm heterogeneity in the choice of pricing strategy. Finally, we develop a framework for simulating counterfactual market settings, using the simulations to examine counterfactuals involving different mixes of firms according to pricing strategies. JEL Codes: L11, C73, D21, L81 Contact Information: Ellison: Department of Economics, M.I.T., 50 Memorial Drive, Cambridge, MA 02142; tel. (617) 253-3821; fax. (617) 253-1330; email sellison@mit.edu. Snyder: Department of Economics, Dartmouth College, 301 Rockefeller Hall, Hanover, NH 03755; tel. (603) 646-0642, fax. (603) 646-2122, email chris.snyder@dartmouth.edu. Acknowledgments: The authors are grateful to Hongkai Zhang for superb research assistance and to Glenn Ellison for a number of useful conversations. 1. Introduction ...
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