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3m Post-It Notes Case Study

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Post it Notes – Case Study Questions
Question 1
In the development of this product, how did the creative thinking process work? Describe what took place in each of the four steps.

. The Post-It Notes case has clearly illustrated the 4 phases in creativity development and each step has demonstrated by the inventor of Post-It Notes as described below: * Background or knowledge accumulation
This phase was demonstrated by Art Fry who is the inventor of Post-It Notes whereby he recalled about the adhesive invented by Dr. Spencer Silver from a seminar he attended in the past. He approaches the R&D department to gather a background information and knowledge about adhesives that developed by Dr. Spencer Silver. * The mind incubation process
This incubation process occurs while Art Fry singing in the church choir. Most of the time, the bookmark kept failing out of his hymnal, causing him to lose his page while performing. This prompted him to find a solution or something that could adhere to the page but not tear it. He went on to explore the possibility with the helps from R&D team and managed to find a low-tack adhesive that turn out to be a perfect solution to prevent the bookmark falling out. * The idea experience
As Fry’s idea of applying the low-tack adhesive on the bookmark was proven an effective solution, he begin to realize that the same concept could possible turn into a new product. * Evaluation and Implementation
This phase was demonstrated by Fry whereby he distributes the sample of Post-It notes to the secretaries throughout the company for evaluation purpose. He channels the request to marketing department when more and more people asking for the sample. Due to overwhelming response and the strong demand exists for the Post-It notes, a full production on such product was commenced.

Question 2
Why did the manager have

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