...2013 – 2014 1 MAKOTO DIY SUSHI JAPANESE RESTAURANT ICMB 493 DIRECTED RESEARCH 5180385 Phupisit Smittinet 5280077 Sarinpat Jiraphongchaijul 5280089 Napat Punvawuthikrai 5280801 Pichaya Unchuleepradit 5280883 Tanasak Visessintop TABLE OF CONTENTS Page 6-7 8 9 10 10-11 11-14 15 15 17 18-22 18 18-19 19-22 23-24 25-29 25 26-29 30 31 32 33-34 35 35-36 36 37 38 39 40 41 42 43 I. Executive Summary EXECUTIVE SUMMARY II. General Description 2.1 COMPANY OVERVIEW 2.2 STRATEGIC PLAINNING 2.3 TRIPPLE BOTTOM LINE 2.4 CUSTOMER BENEFITS 2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and Organization ORGANIZATIONAL CHART a. JOB DESCRIPTION b. RESPONSIBILITIES MAPPING VI. Startup Expenses STARTUP EXPENSES TABLE OF CONTENTS 44 45-46 47 48 49 50-52 VII. Financial Plans 6.1 TWELVE-MONTH...
Words: 9383 - Pages: 38
...Hanoi Foreign Trade University Faculty of English For Specific Purposes (((((((((((((( Report An Analysis of Marketing Strategies of “The Coca Cola Company” Lecturer: Phan Kim Thoa Vice Dean Of Faculty Of English For Specific Purposes Hanoi, 29th October, 2014 MEMBERS: Hoang Le Minh Ngoc Nguyen Minh An Hoang Thai Anh Vo Tran Hai Bang Nguyen Quang Thai Tran Viet Anh Content I. Marketing Concept 1. 4P of Marketing Mix 2. 4P & 4C of Marketing Mix 3. 7P of Marketing Mix II. Introduction about "Coca Cola Co., Ltd " III. Background IV. Marketing strategies 1. What is the business strategy? 2. Strategic objectives 3. Marketing strategies V. Effective of media and advertising 1. Global Advertising 2. Global Branding VI. Conclusion VII. References I. Marketing concept What is marketing ? "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." - The official academic definition from The Chartered Institute of Marketing (CIM). So we can...
Words: 4107 - Pages: 17
...Writing your first business plan • Writing your first business plan The best managed businesses see planning as a continuous activity in which they set both long-term and short-term objectives. Having a plan should not be considered a straightjacket, but as a way of ensuring that everyday activities happen in a structured way. Well managed businesses will see a plan as a framework providing the ability to be flexible and responsive when opportunities arise, without being blown totally off course. Knowing that the bulk of your activities are performing according to plan will give you the freedom to explore those opportunities. Regular monitoring of how a business is performing is also important to determine if goals and objectives are being met. Surveys of small and growing businesses suggest that those who plan are more likely to make a higher profit. Ideally, you should write down the results of your planning process - though you may find that your plan is best summarised as a list of key objectives together with a budget. There may be occasions, however, when you have to explain the plan to a third party in order to demonstrate a proposed course of action for the business. This is particularly so if you are about to start in business and are seeking financial support. When a business is on top of its planning, it becomes a very straightforward process to summarise the different elements into a written plan. In the same way that a balance sheet gives a snapshot of the...
Words: 7165 - Pages: 29
...RED BULL India Assessing market leader challenges RED BULL India Assessing market leader challenges 1. Background In 1984 Red Bull GmBH was co-founded by Dietrich Mateschitz, an Austrian entrepreneur and former marketing director for Blendax, a toothpaste company. After visiting Thailand in 1982 Mateschitz discovered that a drink called Krating Daeng helped cure his jet lag. After some research, he contacted the owner ChaleoYoovidhya, a self-made Thai billionaire who introduced Krating Daeng to the world in 1976 to strike a business deal to sell the drink in Europe. Krating Daeng, which means “Red Bull” in English, was inspired by the tonic drink Lipovitan of Japan, with prime ingredient as Taurine, and was popular among Thai truck drivers and labourers. After agreeing to the terms, Red Bull GmbH was founded by each partner investing $500,000 of savings and taking a stake in the new company. Chaleo and Dietrich each held a 49% share of the new company and gave the remaining 2% to Chaleo's son Chalerm, but it was agreed that Mateschitz would run the company. The product was initially launched in 1987 in Austria as a carbonated version. Today, Red Bull is the most popular energy drink in the world in terms of market share selling over 5.2 Billion cans worldwide in 2012. 2. Red Bull in India The Red Bull brand came to India in 2003 and has been a pioneer in the energy drinks segment in the country. Traditionally, energy drinks have not been very popular in India...
Words: 4293 - Pages: 18
...likely to record a better performance than independent over the past few years. The main reason for this is that more people pay attention to service quality and food safety standards while chained operations are perceived in Vietnamese eyes as delivering better standards in this regard. Major cities such as Ho Chi Minh City and Hanoi will remain the centre of the fast food industry. KFC entered the Vietnamese in 12/1997 in Ho Chi Minh City. KFC is commonly known in Vietnam under the special name “Ga ran KFC” — a fast food restaurant chain serving the meals made from chicken, hamburgers and the most famous meal is fried chicken sandwiches, chicken pot pies, crispy chicken strips, wraps and salads. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of restaurant system, with more than 36,000 locations around the world. To this day, among big competitive brands, KFC is the market leader in Vietnam with over 140 restaurants throughout Vietnam. KFC was one of the first international players to enter the Vietnamese fast food category. The brand’s main competitive advantages were its long-standing presence, affordable price and customized dishes based on Vietnamese preferences. The company possessed an effective and nationwide outlet network, with all outlets being...
Words: 6633 - Pages: 27
...Part 1: General information 1a. Company Profile Major Cineplex Group Plc (MAJOR) is Thailand’s leading Lifestyle Entertainment Company with core business in cinema, bowling, karaoke and ice skating rink, rental and services, advertising media and movie content. MAJOR was listed on the Stock Exchange of Thailand (SET) in May 2002. Product and Service: 1. Cinema Business (Providing Entertainment Services) Major Cineplex, EGV cinemas, Paradise Cineplex, Mega Cineplex, Hatyai Cineplex, Esplanade Cineplex, and Paragon Cineplex 2. Advertising Business CineAd Co.,Ltd (Providing advertising services and media) 3. Movie Content Business M Pictures Co., Ltd. (Providing film programming services), MVD Co., Ltd. (Providing home entertainment Distribution services) 4. Rental and Services Business (Providing rental spaces) 5. Bowling, Karaoke and Ice Skating Business Blu O Rhythm & Bowl (Providing bowling and karaoke services), Major Bowl Hit Providing bowling services), Sub – Zero Ice Skating Club (Providing ice skating services) Major Cineplex Group Public Company Limited page 1 Revenue Structure: As illustrated above, the majority of the revenue or 53 percent of the revenue is generated from its cinema business sector, followed by its Concession, Advertising, Movie Content, Rental and Service and Bowling, Karaoke and Ice Skating business sector, with a percentage of 15, 14, 6, 6 and 6, respectively Customers: Cinema Business The business is targeting on a wide range...
Words: 31722 - Pages: 127
...AY 2011 COMPARISON OF MARKETING STRATEGIES BETWEEN JAPANESE AND KOREAN COSMETICS COMPANIES IN THAILAND’S MARKET MATHAVEE REUNGSINPINYA Major in Business Administration GRADUATE SCHOOL OF COMMERCE WASEDA UNIVERSITY 35092351-8 C.E. PROF. GROSSBERG PROF. SUGIURA D.E. PROF. FUJITA Table of Contents CHAPTER 1. SECTION 1. SECTION 2. SECTION 3. SECTION 4. CHAPTER 2. SECTION 1. SECTION 2. SECTION 3. INTRODUCTION ................................................................................... 1 INTRODUCTION ............................................................................................ 1 OBJECTIVE OF THE STUDY........................................................................... 3 RESEARCH METHODOLOGY ......................................................................... 3 STRUCTURE OF PAPER ................................................................................. 4 INDUSTRY ANALYSIS .......................................................................... 5 THAILAND’S COSMETIC MARKET ................................................................. 5 JAPANESE COSMETICS IN THAILAND ........................................................... 8 KOREAN COSMETICS IN THAILAND ........................................................... 10 CHAPTER 3. MARKETING STRATEGIES OF MAJOR JAPANESE AND KOREAN COSMETIC COMPANIES ..............................................................................................14 SECTION 1. JAPANESE...
Words: 24685 - Pages: 99
...Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu http://eprints.utcc.ac.th/id/eprint/1337 © University of the Thai Chamber of Commerce EPrints UTCC http://eprints.utcc.ac.th/ FACTORS AND CUSTOMER SATISFACTION OF BUDGET HOTEL CUSTOMERS IN CHINA MS. YANG YU A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration Department of International Business International College University of the Thai Chamber of Commerce 2012 Thesis title Name Degree Major title Thesis adviser Graduate Year Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact ...
Words: 22636 - Pages: 91
...Samenvatting Deze scriptie is een eindonderdeel voor het behalen van het bachelor diploma van de studie Vrijetijdsmanagement te Hogeschool Inholland Diemen. Deze scriptie is een marketingonderzoek en het onderwerp heeft betrekking op een vrijetijdsproduct van Baak Hospitality, dat een onderdeel is van het opleidingsinstituut „de Baak‟. Om meer inkomsten te genereren heeft Baak Hospitality in de zomer van 2011 een product gestart, genaamd de weekend-workshops. Dit is een all-in recreatie-uitstap, dat geënt is op ontspannen en leren. In dit arrangement wordt een themaworkshop aangeboden (bijvoorbeeld schermen of Mindfulness), met diner en een overnachting. Baak Hospitality heeft dit arrangement geprobeerd te vermarkten bij de doelgroep 35 jaar en ouder, met een hbo+ opleiding. Tot spijt van Baak Hospitality was niemand op de weekend-workshops afgekomen. Al met al was het voor Baak Hospitality onduidelijk welke factoren een rol speelden in de (koop)bereidheid om deel te nemen aan de weekend-workshops. Gedacht werd dat het aan de promotie en aan het product lag. Hierdoor is er in dit onderzoek een groot accent gelegd op deze twee marketingaspecten. Deze scriptie heeft de doelstelling om inzicht te verkrijgen of er werkelijk interesse is en welke factoren een rol spelen om deel te nemen aan de weekend-workshops, om aanbevelingen te geven voor een passende marketingmix. De bereidheid wordt grotendeels bepaald door marketingcommunicatie (Kotler, 2006). De andere marketingelementen spelen...
Words: 43363 - Pages: 174
...Customer Relationship Management VSF This book is dedicated to my children Emma and Lewis of whom I am enormously proud. Customer Relationship Management Concepts and Technologies Second edition Francis Buttle AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2009 Copyright © 2009, Francis Buttle Published by Elsevier Ltd. All rights reserved. The right of Francis Buttle to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax: ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material. Notice No responsibility is assumed by the publisher for any injury and/or damage...
Words: 171161 - Pages: 685
...Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Program Manager Team Lead: Ashley Santora Program Manager: Jennifer M. Collins Director of Marketing: Maggie Moylen Executive Marketing Manager: Anne Fahlgren Project Manager Team Lead: Judy Leale Project Manager: Thomas Benfatti Operations Specialist: Nancy Maneri Cover Designer: Suzanne Behnke Creative Director: Jayne Conte Digital Production Project Manager: Lisa Rinaldi Full Service Vendor: Integra Software Services Pvt. Ltd. Full Service Project Manager: Anandakrishnan Natarajan/Integra Software Services Printer/Binder: Courier/Westford Cover Printer: Lehigh-Phoenix Text Font: 10/12, ITC Garamond Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text (or on page xix). Copyright © 2015 Pearson Education, Inc., publishing as Prentice...
Words: 236095 - Pages: 945
...Invest. Innovate. Inspire. For a new India. ANNUAL REPORT 2014-15 India is at the threshold of a new era of growth and opportunity. This is driven by increasing economic activity, ongoing ‘Make in India’ initiatives and a demographically well-placed, aspirational society. Reliance Industries Limited (RIL) continues to be a partner in India’s ongoing journey towards economic and social well-being, and remains committed to investing in and innovating for India. RIL is striving to meet and exceed global benchmarks in product quality and customer service with inspiring ideas and strategic investments. From the manufacturing landscape to high-growth consumer service sectors, RIL is achieving superior outcomes that facilitate India’s drive for global leadership. RIL is delivering industry-leading performance through consistent efficiency in operations and prudent configuration of assets. RIL is making sizable capital investments, focusing on technology and expanding its level of services from the hydrocarbons sector to consumer businesses. RIL innovates for existing businesses and also focuses on developing new business models to deliver g g g y significant value for its growing stakeholder fraternity. In this effort, it collaborates with o s with leading global institutions to help usher in a n era of possibilities. global new is growing o RIL’s focus is to continue growing as a respons responsible organisation, thereby e inspiring progress in...
Words: 182744 - Pages: 731
