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6 Habits of Merely Effective Negotiators

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In today’s competitive scenario, achieving successful results through negotiations has become more important. But often negotiations face either complete failures or achieve far less than its actual potential. Also, such unsuccessful negotiations may perennially damage the reputation and relationships amongst the counterparties involved.
In this article, the author tries to show 6 major mistakes which may occur in a negotiation. This article is a kind of manual to understand and have successful negotiation. The author also gives advice for a good negotiation.
First and foremost, we have to understand negotiation. In many negotiation situations there are two options: Accept or refuse the deal with the other parties. A negotiator seeks to get a deal with his interests. For that, he tries to persuade others to say “yes”. However, negotiation is not an easy exercise and you have to keep into account many things in order to have the best deal.
MISTAKE 1 Neglecting Other Side’s Problem:
Firstly, as a negotiator, you have to prepare your negotiation and know your own interests and your own no deal options. But, an agreement requires understanding and solving the other party’s problem as a means to solving your own end. Hence, overcoming the self centered attitude is critical to a successful negotiation. Self centeredness can undercut negotiator’s ability to influence profitably how the counter party perceives its problems.
It is important to understand in depth what the other side really wants out of the deal. For the negotiation to be a win-win situation for both the parties, it is essential to understand the counterparty’s dilemma. Then, together it would be possible to build a ‘‘golden bridge’’ which would span the distance between where the other party is now and your desired outcome.
Successful negotiators drive the deal from their side of the table to the

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