...NAME MKT/421 October 30, 2013 INSTRUCTOR Blue Ocean Thinking Introduction Blue Ocean Strategy is a fairly new marketing concept developed by W. Chan Kim and Renée Mauborgne. In this marketing concept there are two separate portions of the market, red oceans and blue oceans. This separation is very important to understand and must be discussed in-depth. This will be followed by an introduction to Chrysler Group LLC, which consists of Dodge, Chrysler, Jeep and Fiat. However, there will be a focus on Fiat and Dodge as they have two small compact vehicles that appeal to a niche market. Blue ocean strategy can change where Chrysler Group LLC stands in the automotive industry and make for a much more profitable organization. Red Oceans Versus Blue Oceans Red oceans and blue oceans are extremely important to understand, otherwise the whole Blue Ocean Strategy would not make any sense. Red oceans is where competition is fierce between competitors trying to make their product stand out the most by differentiation or price. Red oceans also consists of all competitors trying to take advantage of demand that exists in their market. Blue oceans are completely opposite with the largest focus being on making the competition irrelevant. Blue oceans also focus on creating new demand instead of competing for it, which results in the creation of unchallenged market space ("Blue Ocean Strategy", 2012). Chrysler Group LLC Chrysler Group LLC is one of the U.S. automotive industries...
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...innovation through creativity and foresight methods" – Crowdsourcing Abstract Crowdsourcing has been around for many years in different forms, but since 2006, it is being increasingly adopted as a creativity technique for development of ideas and problem solving. This essay looks at the history and extant of crowdsourcing and analyses its different types in terms of value creation, along with the typology of tasks to which crowdsourcing can be applied. This essay also explores some key insights and how crowdsourcing helped in HIV research through an online game called fold.it. What is Crowdsourcing? The magnitude of intelligence, knowledge and talent spread throughout the human race has always exceeded our capacity to harness them. As a creativity method, Crowdsourcing is one of the best tools to utilize the collective power of the many to undertake and accomplish tasks that are usually the responsibility of a specialized few. Howe (2006) used the term crowdsourcing for the very first time in a Wired magazine article titled ‘The Rise of Crowdsourcing’, and he later elaborated upon the concept in his book. Howe (2008) defines crowdsourcing as “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” He primarily describes crowdsourcing as a web-based business model although there are retrospective examples of crowdsourcing found before...
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...really for a story to change when it moves amongst people because we each have our own interpretation of things. Does that mean just because this happens it makes the event not real? Absolutely not! The event still occurred just a bit of the details have been changed. For example, when it comes to the story of creation, in the Babylonian myth there are several gods that were responsible for creating the human race. In the Sumerian version of this myth, there were also several gods. However, they had different names and related to each other differently. So as you see obviously there was an event that occurred that created the world and all of us. The details of the story though has changed over time due to different people's interpretations. I do not feel it makes the story false but yet evolves and invokes just a little bit of different cultures' perspective on...
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...answer this question, these words must first be defined. Religion is defined in the World Encyclopedia as “A code of beliefs and practices formulated in response to a spiritual awareness of existence. It may involve either faith in a state of existence after earthly death, or a desire for union with an omnipotent spiritual being, or a combination of the two.” Another definition is found in Émile Durkheim’s book The Elementary Forms of the Religious Life, Book 1. He states: "Religion is a unified system of beliefs and practices relative to sacred things which unite into one single moral community called a church, all those who adhere to them." The definition provided by the World Encyclopedia points out that the code of beliefs we understand as religion, has to do with a supreme being/God or in a state of existence after earthly life, this state of existence is in some religions called Heaven. In contrast, Durkheim avoids references to the supernatural or God in his description. There is controversy in the subject, as there are many scholars who’s definition of religion has a relation with a supreme being or god and other scholars who argue that religions do not involve a belief in a God or in nothing related to the supernatural. Friedrich Schleiermacher in his Addresses on Religion (1799), wrote: “Religion, is neither knowing nor doing, but an inclination and determination of our sentiments, which manifests itself in an absolute feeling of dependence on God” Here Schleiermacher...
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...time", which refers to the use of syncopated rhythms that are common in both ragtime and jazz. In the most general sense, syncopation has to do with the creation of rhythmic surprise. The most typical way this is done is through the placement of accents. In most other styles of music in the Western world, accents generally fall on the beats: In jazz, however, accents tend to fall between the beats. If you divide each beat into two parts, the accents in jazz often fall on the second half of each beat. Furthermore, they appear irregularly; you do not tend to see the second half of every beat accented equally: Note the accents in this example occur within the melodic line. One of the characteristics of bebop in particular is the use of short, accented offbeats at the ends of phrases: Another aspect of syncopation has to do with which beats are emphasized. In other types of music, when there are four beats per measure (as is most common), beats one and three are usually stronger than two and four: In jazz, at least since the Swing Era, beats two and four - the "offbeats" - often feel stronger than one and three: All four beats are still played, but beats two and four are accented slightly. This is sometimes referred to as a four-beat rhythm. When two and four are accented especially heavily, it is sometimes called a "backbeat" rhythm: The early jazz musicians often strongly accented beats one and three, however, with bassists and drummers playing almost entirely...
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...throne as early as the third millennium B.C. According to the kings list, he is described as the one who stabilized the land. The (kings list) is a scribe document located in the city of Lagash, time frame 2100BCE, that list all of the kings and their great accomplishments during their reign, in other words an attempt to show the continuity of order in their society dating back to the beginning of civilization. Both the Mesopotamians and the Sumerians believed that civilization was a result of the god’s triumphs of order over the chaos of men. Who were these Gods? The Sumerians called them the” Anunnakis!” The Mesopotamians and the Sumerians both believed that the Gods created human beings as co-laborers and the gods to maintain order and control over chaos During the Sumerian civilization, the wheel, writing, agricultural and irrigation was invented. With all of these new inventions started the concept of how a city was created. Eridu was considered the first city by the...
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... CIS 155 December 10, 2011 Operating System You may have heard of UNIX, or maybe not. Where did this so called UNIX come from? What exactly is an operating system you ask and what is it comprised of? Read on to find out more. Birth of a New Creation: UNIX is the creation and brain child of Bell Laboratory researchers Dennis Ritchie and Ken Thompson. Ken Thompson was working with Space Travel. Space Travel was a program that simulated the motion of the planets in our solar system. The Space Travel program was under the operating system called Multics (Multics is one of the first operating systems that provided a multiuser environment, and ran on a General Electric 6000 Electric Computer) (Afzal, 2008). Multics was a slow and very large and required a substantial amount of computer resources. Ken Thompson found a small little PDP-7 computer (created by the Digital Equipment Corporation) and transferred the Space Travel program on to it. On this computer is in which Ken Thompson created the new operating system that he deemed to be UNIX. Ken Thompson adapted Multics advanced concepts to the operating system. UNIX took advantage of the other operating systems by incorporating some of all of the other operating systems into its own, and combining...
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...fabrics like silk to innovative combat aids such as Gunpowder and possibly even noodles. In my quest to win a trip to china, this essay will expose the inventions I find to be of the greatest significance to society (Henry, 2011). Gunpowder, was accidentally invented, the intended use of the substance was to create immortality in humans. Gunpowder did not create immortality, but was lethal if used in explosives. It was made from potassium nitrate, charcoal and sulfur. The Chinese learned of the mixtures power, and soon used it in fire explosives such as hand grenades (Clark, 2013). The Compass was originally designed to point the “true south”, but had since been used to point to the North. The first Compasses were made of magnetic iron ore, called lodestone. Lodestone becomes highly magnetized when struck by lightning, and points between the North and South Pole. Men would balance the device on a flat surface, and leave it outside during storms, in order for it to hit by lighting for the needle to move. Women would place the compass on dining tables, as a decorative piece (Clark, 2013). Paper was invented by Cai Lun, which started out as a mixture of wood fibers and water. It was then pressed onto strips of long woven cloths and bamboo. The weave in the cloth allowed the moisture to dry,...
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...AN OVERVIEW ON BRANDING – IMAGE BUILDING BY BRISHTI PANNA M.F.TECH. MANAGEMENT PREFACE This Minor Project is basically to introduce myself to the basic concept of “Image –Building” in branding. I took this topic for my minor project as I am keenly interested to the field of branding. I was fascinated with the fact that how pure business is so related with human psychology and its application. I have chosen concept of Image Building and I have tried to cover the few areas as follows: a) What is Brand? b) What is Branding? c) How to create an image for a Brand? d) Importance of innovation in terms of sustaining a Brand for a long term. TABLE OF CONTENT INTRODUCTION 5 HISTORY OF BRANDING 6 WHAT IS BRAND 7 WHAT IS BRANDING 7-8 WHY BRANDING IS SO IN 9-12 PRIMAL CODE 13-20 FIVE DICIPLINE 21-27 INNOVATION AND RENOVATION 28-30 REFERENCES 31 INTRODUCTION Talking about branding is like talking about leadership. There are coaches and courses which...
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...fabrics like silk to innovative combat aids such as Gunpowder and possibly even noodles. In my quest to win a trip to china, this essay will expose the inventions I find to be of the greatest significance to society (Henry, 2011). Gunpowder, was accidentally invented, the intended use of the substance was to create immortality in humans. Gunpowder did not create immortality, but was lethal if used in explosives. It was made from potassium nitrate, charcoal and sulfur. The Chinese learned of the mixtures power, and soon used it in fire explosives such as hand grenades (Clark, 2013). The Compass was originally designed to point the “true south”, but had since been used to point to the North. The first Compasses were made of magnetic iron ore, called lodestone. Lodestone becomes highly magnetized when struck by lightning, and points between the North and South Pole. Men would balance the device on a flat surface, and leave it outside during storms, in order for it to hit by lighting for the needle to move. Women would place the compass on dining tables, as a decorative piece (Clark, 2013). Paper was invented by Cai Lun, which started out as a mixture of wood fibers and water. It was then pressed onto strips of long woven cloths and bamboo. The weave in the cloth allowed the moisture to dry, resulting...
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...Introduction Before the concepts and ideas of TQM were formalised, much work had taken place over the centuries to reach this stage. This section charts the evolution, from inspection through to the present day concepts of total quality. From inspection to total quality During the early days of manufacturing, an operative’s work was inspected and a decision made whether to accept or reject it. As businesses became larger, so too did this role, and full time inspection jobs were created. Accompanying the creation of inspection functions, other problems arose: • More technical problems occurred, requiring specialised skills, often not possessed by production workers • The inspectors lacked training • Inspectors were ordered to accept defective goods, to increase output • Skilled workers were promoted into other roles, leaving less skilled workers to perform the operational jobs, such as manufacturing These changes led to the birth of the separate inspection department with a “chief inspector”, reporting to either the person in charge of manufacturing or the works manager. With the creation of this new department, there came new services and issues, e.g, standards, training, recording of data and the accuracy of measuring equipment. It became clear that the responsibilities of the “chief inspector” were more than just product acceptance, and a need to address defect prevention emerged. Hence the quality control department evolved, in charge of which was a “quality...
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...incredulous, yet at the same time, they were monsters of our own making. Both creators were nothing less than admirable in their intentions. Nonetheless, in providing both creations with human- like names and features, they violated what I believe to be ethical limits, and as a result they ended up with unethical monsters. I do not believe that it is right to give inanimate objects human like features; when we...
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...system. A summary of the Boolean operators and the use in computers calculations will be included as well. Finally, a short list of various types of computer storage and memory will be included, and a definition of computer storage. Keywords: Neumann, Boolean, Memory, Storage, System, Bus John Von Neumann was born in 1903 in Budapest. He studied mathematics and graduated from the Pázmány Péter University in Budapest with a Ph.D. In 1930 he was invited to the University of Princeton to teach mathematics in the Institute for Advance Study of Princeton. Von Neumann possessed an extraordinary memory, he was a gifted man that made multiple contributions to the math world, and the computer world, but perhaps his biggest contribution is the creation of the Von Neumann Architecture. The Von Neumann architecture stated that a computer was able to have an uncomplicated, established structure, able to execute any calculation when given the proper command. The Model of this architecture is comprised of the following components, the memory, the control unit, the arithmetic logic unit (ALU). The memory was used to store the information from the ALU or processing unit. This communication was done by two registers, the memory address register (MAR), and the memory data register (MDR). These registers performed all the reads and writes executed by the computer. There are two key operations on memory, one is the fetch that puts and address into the MAR, then tells the memory to load, and...
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...it. In her article Technomillennialism: A Subcultural Technomillennialism: A Subcultural Response to the Technological Threat of Y2K, Andrea Tapia states: "Predicted scenarios (on account of Y2K) ranged from a few days of inconvenience, similar to a bad snowstorm, to that of complete global shutdown and resulting chaos" (2003, 483). Yet, on January 1, 2000, it became clear to just about anyone that Y2K was nothing but a sham. As of today, public still remains unaware of what happened to the milliards of dollars, spent by Western governments to mitigate the expected effects of Y2K. A decade earlier, the anticipated 'end of the world' was being discussed within the context of thinning of ozone layer over Antarctica – thus, resulting in creation of 'ozone holes'. In its turn, the thinning of ozone layer was believed to have been caused by aerosol sprays as such that contain chemical ingredient freon. Within the matter of very short time, after the beginning of 'ozone scare', the freon-containing sprays were prohibiting worldwide. However, this resulted in allowing DuPont Corporation to double its already enormous profits, as the only patent-holder on producing substitutes of freon. In his article A Necessary Apocalypse, available on the website of American Thinker, John...
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...CHAPTER ONE 1.0 INTRODUCTION 2 Background Information of the Study The true importance of knowledge and Knowledge Management in today’s organizations cannot be overstated. Knowledge has been recognized as a form of capital for the organization and provides the only sustainable basis of competitive advantage that many organizations possess. Unlike many of the other types of capital that appear on an organizations’ balance sheet, existing knowledge more-readily lends itself to “recycling” to generate new intellectual capital for the benefit of the organization. Knowledge is truly re- usable and can be integrated in many different ways in order to make it maximize its value. If we are to take full advantage of the existing knowledge within an organization, then we must develop strategies and implement policies and procedures to manage the knowledge environment. An organization can help itself make optimal use of this strategic resource by first understanding the environment in which the knowledge processes will be operating, and then implementing effective and efficient knowledge management techniques to support the environment. The question of “how” knowledge management is implemented to create value within organizations has been studied in recent years. These studies have evaluated knowledge management styles, enablers, and processes with respect to their impact on organizational performance as well as the structure of the organization itself. The theory and models...
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