...Marketing plan *The customers of Costume House Costume house provides costumes to a different range of age groups from infants, to teenagers, to adults, even different social groups to include friends grouping costumes or family or even couples, to cover pregnant ladies' segment as well. *Methods to attract visitors to the website One important aspect in the success of any business who conducts business solely online is traffic. Clearly if the website isn't getting any traffic it wont generate any sales regardless of the effort made. Doing so by; - Testing the site with limited traffic to generate more traffic. - Get free traffic from engines like google by getting a competitive ranking for best keywords by sugesting the site to them. -Giving away free content to other websites with link and information to our site attached. -Free word of mouth publicity by intense social media advertisements-as simple as including a "pass it on link" at the end of any advertisement message. -Hold a contest on the website, and give participants an extra entry for every friend they refer. - free link on onther high traffic websites in the same industry - A numbered other websites promoting our website for free - with an affiliate program "resellers" are a great way to get affiliates to promote products. for every paying customers affiliates refer to the website, we pay them a commission. since we only pay when we get money it is one of the safest low risks options. - Use email marketing to...
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...managerial teams in the new foreign subsidiary as expatriates can transfer their knowledge on how the company operates overall. In some MNE’s it is considered necessary for the senior managers to spend some time abroad to build the experience of running the company internationally so they can use that knowledge to fulfil the top corporative posts. The costs of sending expatriates abroad is high, in addition to paying expatriates salary organisations have to pay the cost of relocating the person and his/her family, pay for the house, give living allowances, special family benefits etc. Often organisations pay for the locating a job for the spouse and even pay them salary till they find a job, this is known as ‘trailing spouse’ benefits. The research show that many international assignments had failed. Traditionally a failed assignment is when the expatriate come back home before he/she is scheduled to do so. However a ‘failed’ assignment can also be defined in terms of poor quality performance & not meeting the expectations of their supervisors. Research done by Black & Gregerson (1999) show that 10%-20% of expatriates returned home before the scheduled to do so. 30% of expatriates fail to meet the expectations of their supriviours and 25% soon left their jobs after returning home. Why did so many assignments failed? The three main reseasons for the international assignemnts failer is the expatriates spouse/partner failer to adapt to the new culture/place/way...
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...softball, bowling, jogging, walking and other sports.Allow employees to register for company-sponsored classes and programs to help them manage their weight, reduce stress, stop smoking, and manage other health related issues.Track data on employee involvement in these recreational and health-management programs.Offer incentive for people to join the programs and do well in them. | Business strategy compliance | This project should contribute to reducing internal costs of the company, as one of the strategic key goals.MYH, Inc. pays 20% more that industry average for employer health care preniums.This add-on to the existing Intranet will help employees improve their health and at the same time, lead to lower health insurance preniums. | Benifits | Net savings of at least $30/employee/year for full-time employees over the next for years.Total financial benefit for 20,000 full-time employees, with $30 saving per employee per year, for 4 years is $2,400,000.Health improve health our employees. | Project 2 | Health Coverage Costs Business Model | Project goal description | Develop an applocation to track employee health care expenses and company health care costs.Application an add-on to the current Intranet and must be secure.Application should allow several managers and analyst to access and download selective data...
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...way. They were in a relationship before he joined the Wold Bank. Universal Banking Laws suggest that people in high ranking positions cannot have their relatives or spouses in the same company as this increases the risk to the organisation. Wolfowitz wanted to have his cake and eat it too In the Board Room and in the Bedroom. He decided to come out clean in the beginning and disclose of his relationship with Ms Riza, just to see what the board would suggest. The board suggested that he transfer Ms Riza to a position outside his influence. Wolfowitz directed the VP - HR to transfer Ms Riza, increase her salary to an amount above and beyond those of others employees and even seeing to it that the terms of her position be changed after he was no longer with the organisation (Planning and Intent). This was highly unethical for Wolfowitz to do, for HR to comply and for Ms Riza to accept. This is an ethical offence only in countries that have Laws against them and the Resources to enforce them. But in the REAL world and thats how most Corporate Big wigs and Government officials Roll...... Ref:http://articles.timesofindia.indiatimes.com/2007-04-14/us/27870120_1_shaha-riza-bank-employees-riza-affair http://www.dailymail.co.uk/news/article-454960/White-House-defends-Wolfowitz-He-ousted.html http://gulfnews.com/business/banking/world-bank-promises-quick-action-on-wolfowitz-scandal-1.176879 RE: Wolfowitz and Riza at the Wold Bank Law is not about who did what...
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...times not effective. What is certain is that when thinking in a group these individual strategies will tend not to converge. As a result, discussion will not tend to converge. Due to the power of ego and the identified predilection to black thinking hat in the majority of western culture, it can lead to very destructive meetings. Even with clear shared objectives and good courtesy in any collaborative thinking activity there is a natural tendency for "spaghetti thinking" where one person is thinking about the benefits while another considers the facts and so on. The six hats process avoids this. Everyone considers and everyone looks in the same direction together. For example, a façade of a house (metaphorically speaking) and then the group will turn to the backyard. These can also be benifits, or the facts, or the problems, reducing distractions and supporting cross thought pollination. This is achieved because everyone will put on one hat, for example, the white hat together and then they will all put on the next hat, together. In this way, everyone present will think in the same way at the same time. The only exception is the conductor,...
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...'Cannibalising' Mr Schultz has himself been brutally honest about where Starbucks has gone wrong, admitting that it now has too many outlets in the US, which is "cannibalising" sales between branches only a short distance from each other. | It was all but inevitable that after such aggressive expansion that its sales growth would eventually stagnate Brian Morgan, Cardiff School of Management | Also bemoaning a dilution of the "Starbucks experience", he said the firm had lost its focus. "When you succeed at this level for so long... you get a little soft," says Mr Schultz. "We have to get back to what made this company great, and that is to have the courage and curiosity, and commitment, to do things that have not been done before." Image problem Such market saturation has changed how Starbucks is viewed, with many consumers now mentioning it in the same breath as McDonald's and Burger King. | It may not sell burgers and fries, but the perception is that the bigger and more corporate Starbucks has become, the worse customer service and quality have become. As a result, once loyal US customers have migrated to its growing army of competitors, such as smaller but more fashionable chains Caribou Coffee and Peet's Coffee & Tea, despite Starbucks also expanding into selling CDs. Mr Schultz himself has admitted that the brand risked becoming a mere commodity, and needed to better focus on the consumer. Starbucks has further been hit by the likes of McDonald's and...
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...are one of the household essentials.They have become a staple in many people, marketed with the promise of creating a clean, healthy, and sweet-smelling indoor atmosphere.These are consumer products used in homes or commercial products to freshen air. They are usually stored in the kitchen, bathroom, and laundry room.There are many different methods and brands of air freshener. Some of the different types of air fresheners include sprays, candles, oils, gels, beads, and plug-ins. Some air fresheners have been known to have chemicals that provoke allergy and asthma symptoms raising argument about how safe it is to use. Air freshening is not only limited to modern day sprays, air freshening also can involve the use of organic and everyday house hold items. Although air freshener is primarily used for odor elimination, some people simply use air freshener for the pleasant odors they emit. The air fresheners have 4 basic ingredients, these are formaldehyde, petroleum distillates, p- dichlorobenzene and aerosol propellants. Recently many of these chemicals have been investigated for their safety. Some common chemicals found in air fresheners have been found to be toxic to humans and...
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...Operations Management 4BIM502 Assignment No. 1 Abdurahman Haji 12159352 Adam Al-Ghariyani 10594805 Word Count: 2650 Question 1). The post-construction issues that have come to surface regarding the Northstar HyperMall within the last three months are varied yet linked. These issues are of such importance in relation to the reliability – (According to Hollins and Shinkins, 2006 ) “The most important aspect of any product or service...something performing to specification” that they became the focal point of the General Manager’s (GM) area of concern. These problematic reports have dealt a destabilising blow to the future of the newly constructed Mall by Northstar, forcing the management to ensure that measures are taken both to identify and devise a solution in order to rectify the situation, ultimately restoring efficiency and thus heightening the chances of a success. Issues with relation to Customer Service are of great value, as this is where the interaction between the customer, the staff and all other products and services encompassed within the Northstar Mall facility take place. However, validity of the feedback/suggestions and general comments/complaints must be assured in order to gain a non-bias and factual foundation on which to view options to proceed. In the world business, on multiple planes, the quality of the service provided to the potential customer is paramount, as this service is what, when placed in conjunction amongst other variable factors...
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...Argument template The given argument presents a couple of assumptions and facts to arrive at the conclusion that ______claim_______, (which in term) _________conclusion_______. The argument cities the (example, survey data) as an evidence in support of its claim that ____________. An overview of the argument would lead the reader to be convinced of the authenticity of the claim made. However, on closer scrutiny / on analyzing the given argument from all perspectives, one can indentify various weak links/loopholes/flaws that make the argument weak/ stand out as conspicuous logical flaws. These flaws are going to be discussed in the succeeding paragraphs. 1 Insufficient / implausible support Firstly, ________________may not be the primary / main reason for ____________. This assumption appears to be illogical as there can be various factors for _________. ______ may be attributes to _________. ________ are all important factors to be considered. Therefore, the claim_____________ seems far-fetched and illogical/ vague / unsound/ambiguous. 2 Confusing correlation with causation Secondly, the claim that ______________ is a classic case of confusing correlation with causation. _________ may in fact ____________. It dose follow that ___________. Perhaps ______________ for entirely different reasons. The claim alone does not suffice as a supportive reason for _________. 3 Basing on current trend Thirdly, the argument holds its relevance on the assumption that the number...
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...info BRING YOUR OWN DEVICE (BYOD): SECURITY RISKS AND MITIGATING STRATEGIES 1 Prashant Kumar Gajar, 2*Arnab Ghosh and 3Shashikant Rai 1 Master of Science-Cyber Law & Information Security Indian Institute of Information Technology-Allahabad India prashant.developer@gmail.com 2* Master of Science-Cyber Law & Information Security Indian Institute of Information Technology-Allahabad India arnabghosh.ghosharnab@gmail.com 3 Master of Science-Cyber Law & Information Security Indian Institute of Information Technology-Allahabad India shashikant@iiita.ac.in Abstract: The growth of mobile technology, with regard to availability of 3G/4G services and devices like Smartphone’s has created new phenomenon for communication and data processing ability to do business. One such phenomenon that has emerged in the business environment is BYOD (Bring Your Own Device), which means that employees use their personal device to access company resources for work, inside or outside organizational environment. This new phenomenon brings with itself new opportunities but has many risks associated with it. Using mobile devices for personal as well as professional work brings with itself risks that need to be mitigated. The aim of this work is to provide various mobility strategies, defences and measures, control aspect, management and governance aspect to look forth in implementing a BYOD strategy in an organization. Keywords: Risk, Defences, Bring Your Own Device, Have Your Own...
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...| MBA | | | | | |THESIS | | | |ON | | [MARKET POTENTIAL OF TATA AIG LIFE INSURANCE IN GWALIOR] | A report submitted in partial fulfillment of the requirements of THE MBA PROGRAM (The Class of 2010) | | SUBMITTED TO SUBMITTED BY DR. SANJAY SHRIVASTAVA AMIT KAPASIYA...
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...Question 1 (This question provides evidence for grading criterion 1.1) Give detail of the various elements of the marketing process. Answer 1: The very first thing that must be done regarding any new marketing endeavor is to perform a Marketing Audit, in order to obtain clear understanding of the current position of the business and what needs to be done in order to achieve certain marketing objectives. A Marketing Audit can be done effectively using the following steps, we will be applying these steps to our given scenario; The umbrella factory, and since no name was given in the scenario, we shall name it: Rain&Sun. 'R&S' for short. • Assemble an overview of R&S: We already know that R&S is a newly-found company, therefore no marketing actions were taken before reaching out to Global Marketing LTD, this allows us to innovate new marketing campaigns in a fresh way totally controlled by Global Marketing LTD. We also know the production capacity of R&S, 200 umbrellas/day current, 700 umbrellas/day maximum. We are aware that the umbrellas can be manufactured in any color or design, which is very important to produce visually attractive product. • Describe the marketing goals and objectives of R&S: These objectives must be set in accordance with the vision and objectives of the management team at R&S, in our given scenario, R&S aims to have a sizeable piece of the market within one year, another way of stating the parameters of success is to achieve a sales rate of...
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...BOM 7094: Operations Management Digital Cinema – Changing the Supply Chain Management of the Movie Industry BOM 7094 Term Paper Dzulhafidz Bin Dzulkifli - 1091200147 10 Table of Contents Introduction ...................................................................................................................................... 2 Literature Reviews ........................................................................................................................... 4 Digital Cinema – The New Challenge for the Movie Industry ..................................................... 4 Security and Rights Management in Digital Cinema................................................................... 4 Digital Cinema Business Model – The Global Outlook ............................................................... 5 Summary of Literature Review ............................................................................................... 6 Operation Management: Supply Chain Management ..................................................................... 7 Motion Picture Supply Chain Management – The Conventional Way ............................................ 8 Ownership Chart: The Big Six ..................................................................................................... 9 The Management of the Chain of Supplies for Digital Cinema. .................................................... 10 Digital Cinema Process .................................
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...broiler farming and its national importance India has made considerable progress in broiler production in the last two decades. High quality chicks, equipments, vaccines and medicines are available. Technically and professionally competent guidance is available to the farmers. The management practices have improved and disease and mortality incidences are much reduced. Many institutions are providing training to entrepreneurs. The broiler population has increased from 4 million in 1971 to 700 million in 1998. An average annual growth rate of 20% was estimated during the eighth five year plan (1992-1997). Increasing assistance from the Central/ State governments and poultry corporations is being given to create infrastructure facilities so that new entrepreneurs take up this business. Broiler farming has been given...
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...Evaluate the benefit of user and non-user survey in determining customer needs……………………………………………………………………………… 21 3. Examine the methods of consultations employed in one quality scheme to encourage participation by under-represented groups……………………………………… 22-23 4. Investigate the value of complains procedure at two different centers and analyze how each is used to improve quality……………………………………………… 24-25 Task 4 1. Identify the role of self assessment in order to determine an organization’s current ‘state of health’………………………………………………………………………. 26 2. Explain the stages staff consultation necessary for effective implementation of a quality scheme………………………………………………………………………. 27-28 3. Propose new system or modifications to existing system that could improve service quality………………………………………………………………………………… 29-30 References 31 INTORDUCTION...
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