Project Report on

A STUDY OF FUNCTIONING & STRATEGY OF FIELD FORCES IN INSURANCE
BAJAJ ALLIANZ

IN
PARTIAL FULLFILMENT OF REQUIREMENT OF THE AWARD OF DEGREE OF
BACHELOR OF COMMERCE [PROF.] (III)
SESSION (2009-10)

TABLE OF CONTENTS

Sr.No CONTENTS
1. ACKNOWLEDGEMENT
2. INTRODUCTION
3. SECTOR PROFILE
4. COMPANY PROFILE
5. OBJECTIVES OF STUDY
6. RESEARCH METHODOLOGY
7. DATA ANALYSIS & INTERPRETATION
8. CONCLUSION & SUGGESTIONS
9. PROBLEMS IN THE EXECUTIVE TRAINING
10. LEARNING THE EXECUTIVE TRAINING
11. BIBLIOGRAPHY ANNEXURE INTRODUCTION

A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Marketing strategy as a key part of the general corporate strategy marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors.

Marketing strategy and sectarian tactics and actions
A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."

A strategy consists of well thought out