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Accounting Report - Vodafone Group

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1. Introduction

In this Report I will be looking at the last 5 years Income Statements and Balance Sheets for Vodafone Group Public Limited Company and carry out ratio analysis for my four chosen user groups.

Vodafone is one of the world’s leading mobile telecommunications operator with a total of 91,272 employees as of March 2013.

2. User Groups and ratio Analysis

2.1 Employees
Employees are interested in the company’s stability and profitability. They are after the ability of the company to pay salaries and provide employee benefits. They may also be interested in the company’s financial position and performance to assess the possibility of company expansion and career opportunities.

Ratio 2009 2010 2011 2012 2013
ROCE 4.7% 7.4% 4.5% 9.7% 4.2%
Sales Revenue per employee £518,566 £523,261 £547,137 £537,402 £486,951

Return on capital employed is considered to be the primary measure of profitability. ROCE compares inputs (capital invested) with outputs (operating profit). Fig.1

ROCE went from the highest registered in the 5 year period in 2012 of 9.7% to the lowest ever in 2013 of 4.2%. This is a substantial decline to occur in an year interval which indicates a poor performance.

The sales revenue per employee ratio provides a measure of the productivity of the work force, relating sales revenue generated to a particular business resource, namely labour.

2.2 Lenders
Financers have lent money to the business and are interested in accounting information to assess if the organization can repay the money borrowed and make interest payments. Lenders don’t just analyse profitability but also stability, efficiency and the capital return on the businesses past & present investment projects. If the business is stable with a good future, lenders will be more willing to offer capital.

Ratio 2009 2010 2011 2012 2013
Gearing 31%

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