...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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...products and of low volume production * Transfer line layout : For high volume products and of standard nature Other Layout Formats * Flexing process layouts to reflect varying levels of demand Examples: car assembly plants, bank and post office layouts, fast food restaurants process layouts) * Flexible office layouts Impact of IT on Delivery systems and layouts * Automated Banking * Call centres Detailed Layout Design Decision making about: * The position of staff, processes, equipment * The position, size and number of other facilities not belonging to the delivery system * The number of other requirements (entrances, exits, …, elevators) * The space that will be allocated to the above areas Must also be defined: * The steps involved in delivering products or services * The followed sequence * The process routes (Space restrictions must be considered) The features of good layouts * System flow charting * Use of space * Use of equipment * Cost of movement * Health and safety * Aesthetics and the quality of the working environment * Communications * Image and brand Designing Fixed Position Layouts Layout decisions are often made on an ad hoc basis, which reflects the current conditions of the task and situation. Uncertainty factors within layout decisions: * Delays in material shipments * Design alterations...
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...the same time, the University will not tolerate dishonesty, and it will not offer the privileges of the community to the repeat offender.” Please refer to at the Graduate Policy at http://www.hofstra.edu/pdf/Faculty/Senate/senate_FPS_11G.pdf for details about what constitutes academic dishonesty, including plagiarism, and Hofstra’s procedures for handling violations. UNIVERSITY POLICY ON GRADUATE INCOMPLETE GRADES When requested by the student, the instructor may grant, at her/his discretion, a grade of Incomplete (‘I’). An ‘I’ grade should be given only when unforeseen circumstances prevent the student from completing course work on time. As part of the normal final-grade process, the instructor must submit an ‘I’ grade online to the Office of Academic Records/Registrar with a default grade, the grade the student will receive if the missing work is not completed. The default final grade must be a letter grade or a permanent Incomplete (‘INC’); a UW is not an acceptable default grade. In unusual circumstances, the faculty member may submit an ‘I’ grade without prior discussion with the student. The instructor will decide the time frame in which the student will complete the required course work. However, the deadline may not exceed one calendar year from the close of the semester or session in which the course was taken. A student will not be allowed to attend the regular class meetings at the next offering of the course. The instructor will inform the student of the completion...
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...consanguinity or affinity of an incumbent elective official holds or runs for an elective office simultaneously with the incumbent elective official within the same province or occupies the same office immediately after the term of office of the incumbent elective official. It shall also be deemed to exist where two (2) or more persons who are spouses or are related within the second civil degree of consanguinity or affinity run simultaneously for elective public office within the same province, even if neither is so related to an incumbent elective official. It has been clearly stated in our very own constitution that Political dynasties should be prohibited to guarantee equal access of opportunities for the people of the Philippines to run for a public office. But is the abolition of such phenomenon in our political environment practical? As in does this political dynasty so wrong that no trace of goodness was left in it whereas its complete eradication will help improve the current moral, social, economic and political status in our country? Nonetheless, both the Senate and the House have already proposed anti-dynasty bills. Senator Miriam Santiago filed Senate Bill No 2649 in 2011, while three anti-dynasty bills in the House which are house bills no. 172, 837, and 2911 were consolidated into House Bills No. 3587. The Senate Bill is more restrictive, allowing only one member of the family to hold office at any...
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...Finance and Accounting Information systems used in Aviation sector Finance and Accounting Information systems used in Aviation sector SUBMITTED BY: BHAVIK K. VORA 421 MBA (Tech.) Telecommunications Contents | SR. NO. | TOPICS | PAGE NO. | 1 | Aviation Sector: An overview | 3 | 2 | Effect of information system in aviation sector | 3 | 3 | Finance and accounting information system | 4 | 4 | Sirax Airfinance platform by Lufthansa systems syssystesm | 4 | 5 | Sirax Revenue Accounting | 5 | 6 | Sirax Cost Accounting | 8 | 7 | Sirax Business Intelligence | | Aviation industry: An overview The aviation industry traditionally grew due to increase in demand of business travellers as the companies started expanding their operations in different places all over the world. Moreover rise and income of the people had a positive effect on the tourism industry and thus leading to the growth of aviation industry. Deregulation and Privatisation of the aviation industry provided further impetus to its growth. Since 1970, the growth rate in the aviation industry has been about 6-7% Sirax Airfinance platform by Lufthansa systems With respect to the uncertainties that airlines are facing today, Sirax Airfinance platform can prove to be of great help to the airlines as it provides the right information at the right time. It keeps the airline updated about their operations and financial condition. It provides the airline with timely, accurate...
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...especially prescription terms 5. motto 6. prefix 7. root 8. root 9. author 10. title of the above author’s work week 1 1. beati pacifici “Blessed are the peace makers.” 2. A.D. (Anno Domini) “in the year of our Lord” 3. ad hoc (for this purpose) an ad hoc committee is established to complete a certain task; once the task is complete, it is disbanded 4. insomnia (in) not + somnus (sleep) = sleeplessness 5. “Audemus iura nostra defendere.” “We dare defend our rights.” Motto of Alabama 6. a/ ab/ abs--from/ away 7. ferr--iron 8. hibern--winter 9. Plautus 10. Menaechmi week 2 1. carpe diem “Seize the day” (Horace) Live today, for tomorrow you may die. 2. A.M. (Ante Meridiem) “before noon” 3. argumentum ad hominem (argument against man) an argument aimed at attacking the person rather than the issue or position taken; logical fallacy 4. cancer (crab) the disease may have been named for the crab because of its some- times slow progression. 5. “Alis volat propriis.” “She flies on her own wings.” Motto of Oregon 6. ad--to/ toward/ near/ by 7. terr--earth/ land 8. hum--earth/ soil 9. Ennius 10. Annales week 3 1. in loco parentis “in the place of a parent” 2. P.M. (Post Meridiem) “after noon” 3. ad rem...
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...was there that customer always looking at me and wondered where the other lady was. This branch was located in an area that was prominently white. I was later asked to go permanently down this branch to run it. I did hesitate to take the promotion because of my experience I had down there when I would relieve the other lady. But I decided to take the position. I had one true bad experience when I got there. I had a customer in the drive thru ask my teller if she wanted my job. I was so upset about this because I did not understand what I could have possible done to this customer. I did confront this customer and ever since than I did not have any issue but every time she came through I made sure she knew that I was still in that office. I still had a lot people would go to my assistant but I tried to not let it bother me and then realize my assistant always had to go through me to get something approved. This is an example of straw man fallacy. Mosser states, “The straw man fallacy takes an opponent’s claim, characterizes that claim unfairly, and then criticizes the opponent on the basis of the unfair characterization” (p.89 ). I feel this customer criticized my unfairly with even knowing me just because of the color of my skin. Another stereotype I had going up was my race. My father is black and...
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...strategies that lead to greater market share, more competitive operations and better utilization of today’s latest technologies. From 21 offices around the world, ZS experts use analytics and deep expertise to help companies make smarter decisions quickly and cost effectively. We are particularly known for our strong presence in the pharmaceutical and health care sectors, yet work across a range of industries. ZS’ India Capability and Expertise Centers house more than 60% of ZS people across two locations based in Pune and Gurgaon. Our teams work in conjunction with onshore colleagues to deliver our sales and marketing projects to our clients. The Centers primarily support client projects based in North America, Europe and East Asia in the areas of Business Analysis, Business Operations and Business Technology. ZS’ Business Operations group helps improve clients’ marketing and sales functions and reduce costs. ZS identifies improvement opportunities and challenges, and design new processes that deliver substantial improvements in effectiveness and efficiency. We also offer outsourcing solutions that operate activities more effectively and at lower cost. As a Business Operations Associate Consultant your role is to take ownership of operating business processes, optimize the processes, create client deliverables, and respond to ad hoc queries from the clients. The role will involve managing Sales and Marketing operations/processes of clients on an ongoing basis with...
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...UpTech Support, a medium sized company based in Silicon Valley, California, operated in the intensely competitive computer industry with its’ main area of focus in the development of software support systems. Throughout the Internet Bubble bust, they were able to survive through their focus on key competencies and building relationships with key clients. Due to this they are now a successful company with offices in the major cities across the US. However, their international operations have remained small, with subsidiaries only in Canada, France, and a recent venture in Australia. These international offices have all been initiated due to following current US clients. VP of Operations, Jessica Kellaway and HR Director, Steve Hegworth are perplexed by a salary problem and are meeting to discuss the following issue: Pierre Lecruet, who had previously been Managing Director at the France location, had been moved into the same position, but in the new Australia office. During a previous performance appraisal, Pierre had noted that his job in France had lost the challenge and that there was no-where else for him to go within the French operation. The decision for him to move to Australia to repeat his success from France seemed to be a mutual one, but now 6-7 months into the position, Pierre seems overly focused on his compensation package rather than the job. Pierre, knowing if he performed well in the Australian initiative that he would be moved to a top management spot in the...
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...AD Design Replication Scenario Since the two new branch offices will be directly connected to main office you can configure hub and spoke topology and configure the replication schedule as per requirement. I would also recommend in hub site to have minimum two DC for redundancy. In the event of failure if second DC does not exist irrespective of OS version AD replication will be down totally. At least in the hub site you should have additional DC if not present. The first rule of Active Directory design is keeping it simple. Active Directory is very flexible. So flexible that you can design an Active Directory forest that is complex beyond imagination. All Windows Server 2003/08 R2 supports the Active Directory containers of forest, domain, site, and organizational unit (OU). With the only real restriction of one forest per namespace, you can deploy as many domains, sites, and OUs as you deem necessary. To run a replication topology in multisite network, it should be run off of Inter site Topology Generator. This will allow you to replicate between the two new offices. There are three attributes to control the behavior of replication traffic over the site link: cost, schedule, and frequency. Assigning a cost to a site link object allows the administrator to define the path that replication will take. The schedule of the site link object determines when the link is available to replicate information. A site link’s frequency determines how often information will be replicated...
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...REQUEST FOR BID SPECIFICATIONS LABORATORY/PATHOLOGY SERVICES AND OUTPATIENT SERVICES LAB GENERAL: 1. Must provide total integrated system that includes general laboratory, microbiology, blood bank, pathology, and EMR. 2. Must include instrument or foreign system interfaces currently working in existing client sites for a. Beckman Power Pro Automation Line b. Nova CCX Blood Gas Analyzer c. Beckman Datalink Multiplexor d. Sysmex XT1800 Hematology Analyzer e. Sysmex XE2100 Alpha Hematology Analyzer f. Sysmex SP100 Slide Maker/Stainer g. Beckman CX5 Chemistry Analyzer h. Clinitek Urinalysis Analyzer i. Beckman Advance Coagulation Analyzer j. Urisys Urinalysis Analyzer k. Sysmex UF50 Urine Microscopic Analyzer l. Vitek 2 Microbiology Analyzer m. Bac T Alert Blood Culture Analyzer n. Centaur Immunochemistry Analyzer o. RALS Point of Care System p. Sebia Capillarys 2 Electrophoresis System q. BD ProbeTec PCR System r. BioSite Triage System s. Mayo Reference Lab t. ARUP Reference Lab u. Nichols Institute Reference Lab 3. Must provide database to include the following: CPT codes, LOINC, LMRP for medical necessity. If provided from 3rd party, list sources. 4. Must support multiple laboratories at different locations. Logic must be included that traces all work by location. 5. Must support patient registration through the lab information system. Abbreviated registration required that merges with hospital registration. Only minimal information required...
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