...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...Macroeconomics project R&D Expenditures Macroeconomics analyze all of the markets in the world and the aim of the macroeconomics lecture generally is, to teach us how to think economy as a whole. For the macroeconomics homework we picked the news from the Guardian newspaper. We will show the effects of the decreasing UK government’s R&D expenditures with IS-LM and AS-AD models. First of all we will explain the effect of decreasing UK government’s R&D expenditures with IS-LM model. IS-LM curve is a macroeconomic model that graphically represents two intersecting curves. It focuses short run relationship between output and interest rate in the goods and financial markets. The IS curve is downward sloping and LM curve is upward sloping. If government decreases the spendings IS curve shifts left. Both output and interest rates decrease in the economy. LM curve doesn’t shift. If we look which way the investment change in the short run, it has different dimensions. Initially when government expenditures decreases cause decrease in output or income. So it can reduce the investment. In the second place decreasing government expenditures may lead to decrease in interest rates. Lower interest rates would make borrowing cheaper and should encourage firms or governments to invest. That’s why investment may increase. In our case we have seen that decreasing UK Government’s R&D expenditures cause both government and business investment fell. In summary according...
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...Treatment Plan Rating Feature Specification Families First V1 Table of Contents Table of Contents Stakeholders / Team Document History Approval Form A. Introduction Purpose Referenced Documents Requirements Issues B. Group Purpose and Objective Business Process / Need or Background Information Specification 1.1. Treatment Plan Goal Rating Module C. Ad Hoc Reporting Reporting Examples Data Dictionary D. Customer Communication E. Traceability Requirements to Specification Stakeholders / Team The following people are stakeholders or part of the team. Stakeholder Function Christy Winters Director of CQI for Families First Steve Walton Information Systems Coordinator Brent Blane Project Manager, QSI Doug King Business Analyst, QSI Document History Version Release Date Author, Reviewers Release Notes V1 Author: Doug King Reviewers: BA Team Approval Form Treatment Plan Rating Feature Specification Families First Project Information Client Families First Project Families First Version V1 Families First Qualifacts Systems Inc. 200 2nd Avenue South Nashville, TN 37201 By: By: Printed: Printed: Title: Title: Date: Date: Introduction Purpose This document details the business requirements and functional specifications for the following Feature. Group Description ECR Adding the treatment plan goal...
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...Master List of Logical Fallacies Fallacies are fake or deceptive arguments, arguments that prove nothing. Fallacies often seem superficially sound, and far too often have immense persuasive power, even after being clearly exposed as false. Fallacies are not always deliberate, but a good scholar’s purpose is always to identify and unmask fallacies in arguments. Ad Hominem Argument: Also, "personal attack," "poisoning the well." The fallacy of attempting to refute an argument by attacking the opposition’s personal character or reputation, using a corrupted negative argument from ethos. E.g., "He's so evil that you can't believe anything he says." See also Guilt by Association. Also applies to cases where potential opposing arguments are brushed aside without comment or consideration, as simply not worth arguing about. Appeal to Closure. The contemporary fallacy that an argument, standpoint, action or conclusion must be accepted, no matter how questionable, or else the point will remain unsettled and those affected will be denied "closure." This refuses to recognize the truth that some points will indeed remain unsettled, perhaps forever. (E.g., "Society would be protected, crime would be deterred and justice served if we sentence you to life without parole, but we need to execute you in order to provide some sense of closure.") (See also "Argument from Ignorance," "Argument from Consequences.") Appeal to Heaven: (also Deus Vult, Gott...
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...quickly and cost effectively. We are particularly known for our strong presence in the pharmaceutical and health care sectors, yet work across a range of industries. ZS’ India Capability and Expertise Centers house more than 60% of ZS people across two locations based in Pune and Gurgaon. Our teams work in conjunction with onshore colleagues to deliver our sales and marketing projects to our clients. The Centers primarily support client projects based in North America, Europe and East Asia in the areas of Business Analysis, Business Operations and Business Technology. ZS’ Business Operations group helps improve clients’ marketing and sales functions and reduce costs. ZS identifies improvement opportunities and challenges, and design new processes that deliver substantial improvements in effectiveness and efficiency. We also offer outsourcing solutions that operate activities more effectively and at lower cost. As a Business Operations Associate Consultant your role is to take ownership of operating business processes, optimize the processes, create client deliverables, and respond to ad hoc queries from the clients. The role will involve managing Sales and Marketing operations/processes of clients on an ongoing basis with the following elements: ...
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...Ashley Valdez PHIL201 August 31, 2014 Mere assertion: A mere assertion is statement said to be true and believed but has no factual evidence or validation to back it up. Example: He would never cheat on his wife because they are happy and he loves her very much. Circular Reasoning: A circular reasoning is when the argument is the same as the resolution. Example: Mother- “This is what is best for you and I know what is best for you.” Ad Hominem: The term Ad Hominem is the Latin translation for “against the person”. It means when a claim during an argument, that is a personal attack or allegation and is not logical and is irrelevant. Example: “President Obama held a press conference to talk about the serious issue of ISIS but he obviously did not take it that serious because he wore a tan suit and not a grey or black one.” Red Herring: The term refers to fox hunting, when a smoked herring is dragged on the route of hunting to distracted the hounds’ scent. The argument is a sidetrack comment used to deflect from the actual issue at hand. Example: “I know I shouldn’t have spent this much money on a dress, but does it not accentuate my figure nicely?” Pseudo Question: A pseudo question is an open-ended question that has no answer. Example: If god loves all of us, why does he make some people struggle more than others? False-Cause: A false-cause is coming to the conclusion that something occurred by an inaccurate observation. Example: The...
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...UNIT 3 INDIVIDUAL PROJECT PHIL201-Introduction to Philosophy by Kendra M Hutchins AIU Online 11-25-2012 Because philosophy is so important in our society, we have to study also the logical errors that will occur. Upon research of fallacies, I have learned they are statements or ideas that may sound reasonable or sketchily true but are actually weak or dishonest. If there is any error in an idea, than a logical fallacy is apparent. Depending on how the fallacy is formed or what it is geared around, determines the type of fallacy the argument or idea is. These come up in the philosophy world very often. This is why philosophers have different categories for them. Depending on how the error comes about determines the type of fallacy it is. Mere Assertion is an argument that lacks factual support. It’s merely an opinion that is formed more so by belief then logical evidence. For example, Robert is a vampire; I can feel his cold blood when I touch him. This argument has no real logic behind it, only reasoning that makes sense to the person stating it. Because this statement is not backed by facts of Robert being a vampire, then it is a mere assertion. With not giving enough information in an argument, this can cause confusion. Robert could just have cold blood, that does not mean he is indeed a vampire. Circular Reasoning is an argument that aids support to a statement by repeating itself in a bolder definition. For example, I am human because my mother is human and my...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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...Evaluating Business Communication BCOM/230 During week four, our Learning Team was assigned with writing several business communication reports to several different levels of management within the organization. There was a communication from the Accountant Manager to the CEO, Staff Accountant to peer, Staff Accountant to Sales Manager and Accountant Manager to the Ad Hoc Committee. In the communication from the Accountant Manager to the CEO, the message was conveyed appropriately, the communication was sent in a formal report, which was appropriate for the audience, the communication was appropriate level, the leadership style affected the communication, and the communication was ethically sound and did not share more information than needed. All communications in the report sent relayed the intended messages very well. However, the communication from the Accountant Manager to the CEO is a great example of a formal communication. At first, the communication was going to be sent as a memo, but after careful consideration, a formal report was created instead. This was the best form of communication sent to the CEO due to being the appropriate level for his position within the company. The report was written using very good word choices for the audience. There was not a lot of accounting jargon used or the use of overly big words. The report was well worded for anyone at any reading level to have read. However, well written the report could have had some visible numbers to...
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...Steps for Writing Critiques (from Behrens and Rosen’s Writing and Reading Across the Curriculum, 12th Edition) 1. Introduce. Introduce both the passage under analysis and the author. State the author’s main argument and the point(s) you intend to make about it. Provide background information to help readers understand the relevance of the passage. This background information may include one or more of the following: * an explanation of why the subject is of current interest * a reference to a possible controversy surrounding the subject of the passage or the passage itself * biographical information about the author * an account of the circumstances under which the passage was written * a reference to the intended audience of the passage 2. Summarize. Summarize the author’s main points, making sure to state the author’s purpose for writing. 3. Assess the presentation. Evaluate the validity of the author’s presentation, distinct from your points of agreement or disagreement. Comment on the author’s success in achieving his or her purpose, by reviewing three or four specific points. Base you review on one or more of the following criteria: * Is the information accurate? * Is the information significant? * Has the author defined terms clearly? * Has the author used and interpreted information fairly? * Has the author argued logically? 4. Respond to the presentation. NOW you can respond to the author’s views. With...
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...staff, processes, equipment * The position, size and number of other facilities not belonging to the delivery system * The number of other requirements (entrances, exits, …, elevators) * The space that will be allocated to the above areas Must also be defined: * The steps involved in delivering products or services * The followed sequence * The process routes (Space restrictions must be considered) The features of good layouts * System flow charting * Use of space * Use of equipment * Cost of movement * Health and safety * Aesthetics and the quality of the working environment * Communications * Image and brand Designing Fixed Position Layouts Layout decisions are often made on an ad hoc basis, which reflects the current conditions of the task and situation. Uncertainty factors within layout decisions: * Delays in material shipments * Design alterations...
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... well, never mind that. When are you going to pay me for that bet? Moe : When it rains cats and dogs. [rhetorical analogy] Mack : You mean when you actually take a shower? [rhetorical analogy] You know I won that bet fair and square. A bet is a bet, now give me my $20. Moe : You , I and everyone else who watched the fight knows he was drunk when he got in the ring. Or were you drunk when you watched it? [rhetorical question] Mack : Moe, pay me already. Why you making such a huge problem? It’s only $20. [rhetorical question] Moe : I don’t know about you, but $20 is a lot nowadays, especially how the economy’s going. [circumstantial ad hominem] Mack : Good god, man! [hyperbole] How much is too much for you? [line-drawing fallacy] Jest yesterday you were bragging how the boss gave you a bonus [inconsistency ad hominem]. Moe : I never said such thing! Mack : Yes, you did. Moe : What proof do you have? [misplacing burden of proof] Mack : My memory is like the memory of an elephant. [hyperbole] Moe : Then why couldn’t you remember your wife’s birthday? Mack : That was one time! [question begging] Moe : Yeah well, if I pay you back, Jack would come to me and ask for his money and then Joe will come asking for his money and then that kid I borrowed that quarter from will track me down and ask for his quarter back. [slippery slope] Next thing you know, I’m living in a newspaper fort! [hyperbole] Mack : When will you pay me back then? Moe : Ask me when I get...
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