...University Name Advertising Directed Toward Elderly Consumers Advertising is a common practice among all businesses. While there are many methods of advertising, the focus of any advert is to create an awareness of the advertised product or service, with the aim of having as many customers as possible buying the product/ service. While some adverts have effectively achieved their goal and generated significant profits for their companies, there are other ads that have backfired and consequently paint a negative image about the company. This paper discusses two examples of good adverts towards the elderly, as well as bad ads that turned out to be criticized as not appropriate for the elderly. Examples of the bad ads towards the elderly An example of a bad ad was the Carfax ad featuring an elderly woman attempting to drive her car out of the garage (Carfax, 2000). This commercial suggests the...
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...foreground of the picture sits an elderly woman in the center of the page leaning over a cake. The background appears to be an outdoor setting that looks very similar to the outside visiting area of a senior citizen home. To help viewers pay attention to what is important the designers play around with dark and light. Dark hued neutral colors are used to draw the viewer’s eye to the lit foreground giving the elderly lady the spotlight in the advertisement. Bright colors are spewed throughout the ad to lead the audience to key information in the ad. For example, the things that really pop in the ad are the woman’s suit, the candles, the cake, and the Nicotinell product in the lower right corner of the ad. The woman’s bright cobalt blue suit along with her light teal shirt mimics the product’s colors making a memorable sketch of the product in the viewer’s head. Whenever the audience see these colors something will trigger in the brain and bring up the image of the Nicotinell...
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...like iron and fiber not to mention vitamin A and C. It is good for both the young and the elderly. And it doesn’t cost as much as Progresso’s soups does. Campbell’s company is consistent with coupons to advertise their new selections of soups. I chose Campbell’s soup as my consumer product because not only does it appeal to me but it appeals to more than half of the population in the U.S. not only because it’s been around since before I was born but it has a variety of flavors and textures to choose from. The picture I’ve seen advertised with Campbell’s Select Harvest Southwestern Soup not only makes your mouth water with anticipation of devouring it but makes you realize all the healthy ingredients put into it. A bowl of soup with a spoon sitting by the bowl with all the vegetables that makes up the soup like celery, beans, corn, and other delicious ingredients and steam rising from the bowl. It makes you think that you would want a bowl of soup on a chilly day. Progresso’s Heart Healthy Southwestern Style Vegetable Soup offers little more than Campbell’s does but our soup is only 50 calories compared to theirs whose is 10 calories more than ours. But Progresso offers a similar but yet better alternative to ours. Their soup offers less potassium, sugar, and sodium and absolutely no MSG as our does. This ad does not pertain to any one race or culture but to a age group instead. Elderly people have more memory of Campbell’s being around than the newer generations today. They are...
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...basis. It has led me to re-think stereotypes and the older population. The media is a large component of how society sees the older population and has many stereotypes about the elderly on a daily basis. The media such as television, movies, and commercials do not give an accurate presumption about the older population. We will look at their perspectives and how they portray the older population to determine if they are accurate or not. * Address stereotypes in the media (advertising, films and television) In the media stereotypes of the older population consist of overviews about deteriorating well-being, joy, and desirability. The elderly are often considered as “insatiable old folks” who unjustifiably exhaust our public resources by means of Medicare and Social Security. Different media outlets try to depict that the elderly age groups are not worthy of humane treatment. If older people are shown in the media they are shown in a stereotypical manner or often not included altogether. In order to guarantee the sources and aids that are sincerely required by some elders, supporters time and again try to produce media attention that calls attention to the defenselessness of older people. * Identify how the older adult is portrayed * In advertising they show the older population as very few ads 15% to be exact, unrepresented compared to younger adults and not shown much during the...
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...Position…………………………………………………………………………..5 Conclusion….……………………………………………………………………………7 The Organizations or firm that best finds out market segments are those succeeding in the business market today. This is because market segments allows or provides the companies information’s on the ground about what their customers really want and Google is best at this. Google started as a startup and its now the leading internet search engine and now have introduced a lot of innovations like Ad words, Gmail, Google analytic and G1 phone to mentioned a few all this, to best serve its Primary and secondary target. So many companies do not know their target market but Google does. Google has one of the best market strategies to meet its primary and secondary targets. Google’s targets, are users of internet and online persons and businesses and specifically the youth. So I will say that Google’s main Target are the youth (G)and the secondary target are the elderly(O). Google has a lot of competitors like Yahoo, Facebook, the main one being Microsoft. Primary and Secondary Target Markets According to Curtis “a business primary targets are group of people most likely to buy from them and they make up most of a business’s sale” (Curtis).The majority of potential buyers for a company’s products or services is known as the Target market and this can be divided into Primary and secondary markets.Curtis describes primary target of a business as a group of people most...
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...used to know when you were a younger person. This disease has and knows no barriers therefore, anyone can get it. I too work with many elderly people and have worked with those that have dementia or Alzheimer’s disease. When I work with people with this disease, I try to put myself in their shoes and wonder if I had this disease/condition the absolute worst case scenario would be if I had a caregiver that was not caring or patient with me how I would feel. With all of this in mind, I have vowed to always treat a patient with any condition with the fullest of respect. We all just never know who might get this disease and because of this we all have to be supportive of all of our patients with Alzheimer’s disease. A little history about this disease helps in its understanding of how difficult it can be not for just the patient, but also for the family that helps in caring for the patient with Alzheimer’s disease. Dementia is a similar condition that is often confused with Alzheimer’s disease. The statistics contain that Alzheimer’s disease accounts for 80% of all dementia cases. The highest prevalence in Alzheimer’s is of course the elderly and the oldest age groups. I found it incredibly interesting that over five million people in the United States have this disease. With the increase in elderly people, the more cases of Alzheimer’s disease we will see. The most surprising Statistic is that by the year 2050, every 33 seconds a...
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...Later Adulthood Developmental Report Danielle Lewis BSHS/325 Human Systems and Development May 5, 2014 Jenny Coon Later Adulthood Developmental Report When an individual reaches later adulthood they face a number of changes within their body, ad mind because of the aging process. During the later adulthood change there are role and position changes that happen along with health care changes and accessibility stages. There is also usually a change from working every day to retirement that also will involve changes in the marriage, and family relationships along with other peer relationships because as you age you change at different times and rates than others. There are many social policies that affect older adulthood because everything seems to slow down as you age. Suicide is also a big factor in later adulthood because it has risen for elderly men in general. Suicide in later life is a global public health problem with those who are aged 65 or older (Fassberg, 2012). When the individual goes the later adulthood stage the individual evaluates their life and if the individual feels they didn’t fulfill their life they may commit suicide. Aging and entering later adulthood is a big part of an individual’s life and is different for each individual. The process of aging is called senescence which is bodily changes that accompanies aging (Zastrow, & Kirst-Ashman 2010). There are many changes that happen during the aging process which are changes...
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...ideas are stereotypes and by definition is a thought or image about a group of people based on little evidence (Moore &Parker, pg 122). Stereotypes are created based on some idea of abstract familiarity. A stereotype can be deemed 'positive', or 'negative'. Concepts of stereotype are rarely invoked in instances of positive stereotypes. This paper will explore the stereotypes and rhetoric that are associated with four groups of people: politicians, tattooed persons, feminists, and senior citizens. When looking at the one stereotype politicians is the ad hominem fallacy. The ad hominem fallacy is “the confusion between the qualities of the person making a claim and the qualities in the claim itself” (Moore & Parker, pg 173). Politicians are thought of as self-serving, hypocritical and dishonest con-artist. During a political campaign we see on the news how one attacks their opponents. The personal attack ad hominem fallacy is attacking another with negative comment. During campaigning it is bad because of the personal attacks on each other in order to discredit the other person. This is how they want to get voters on their side to vote for them. Politicians are a very unique group of people to explore stereotyping because they are probably the only group who uses stereotyping against each other, lease of which is positive (Green, 2009 ). In many ways, politicians create their own stereotype by announcing on national TV that their opponent possess every negative...
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...treatment options, approaches to mental health in the elderly, and recent studies conducted on each of these critical and debilitating diseases. Depression is a very common, yet devastating disease originating from the brain. It can affect...
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...youth and either fear or are disappointed to reach old age. Our culture has a big influence on how the elderly are perceived has stereotyped this population, mostly seen through the media. Even in films, TV, books, and magazines old people are often portrayed as frail, weak, klutzy, or indecisive. We should look treat our elderly with respect for the fact that they are more associated with experience, knowledge, and wisdom than a younger population. Ageism describes this discrimination against the old due to misconceptions and ignorance. Every person has their own perceptions of seniors and growing old. As an individual grows up, those perceptions are influenced by family, friends, and any interactions with the elderly. But as this individual gets older, they become more influenced by the media and what other people are telling us. I believe that in my generation, we are becoming more naive about our elders and I see and hear about it all the time. One that I get a lot is their driving capabilities. People say all the time that old people can’t drive when, in fact, I see younger people getting in accidents more than our seniors. They have been driving much longer than we have and maybe have more experienced skills in driving. In the advertisement I have chose, it reads, “John McCain is old. Do you want him driving your country?” There is picture of John McCain and an elderly lady driving and holding on the to the steering wheel very tightly. The picture is trying to send out...
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...a drug database, articles about diseases and conditions, information about clinical trials, and abundant news and commentary relating to current events in the medical world. The site also presents live chats, offers newsletters on numerous subjects, assists users with finding doctors and health insurance, and provides the means for recording your medical profile and health history. I most certainly found this site to be an ambitious one, complete with readable, accessible, and thorough information. It's a valuable resource, despite its somewhat obtrusive burden of advertising. Since WebMd is a for-profit site, it has a number of ads on the page, thus causing a bit of a distraction, especially for the elderly and those with other sorts of handicaps. I do however, appreciate the fact that it has information for all ages, from the newborn to the elderly. Like WebMd,...
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...with the inevitable, more satisfaction with the care s/he receives, fewer complications and better recovery. Teaching older patients about their illness and strategies to cope with it will help them to feel more in control and better able to make decisions. Elderly people want to maintain independence and control their own lives and deaths. One of the best ways for older patients to have control over their health care options is through education. However, due to normal physiological aging, medical care professionals may have to change their teaching styles to adapt to the way older patients learn. Many older people deal with loss of functions that affect learning such as hearing and sight. When Alvin was first diagnosed with Alzheimer’s disease (AD), he was aware of and understood the diagnosis. However, because of some hearing loss, those who spoke with him about it could not be sure if he understood. A few years later when he received the even deadlier diagnosis of bone cancer, his ability to understand what was being said was even more uncertain. His wife, Fern, said that she remembers when the doctor gave them the diagnosis; he spoke directly to her as if Alvin was not in the room. Fern found this rude because Alvin’s AD had not progressed to the state where he could not comprehend what was occurring. The lack of inclusion or lack of respect is frequently cited by patients when they talk about...
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...In this video, elderly COPD patients exercising with Siel Bleu Ireland discuss the positive impact that doing group exercises has had on their life. Many of them of quite happy that they can do an hour of exercise, even with their COPD, and they talk about how the program has helped them improve their quality of life and their activity levels. In between the interviews, there is footage of the patients participating in the exercise group, displaying that the program consists of simple, easy to do exercises like stretches and side-stepping repetitions to name a few. This video is probably meant to be an advertisement for the program, but I believe it can also serve the purpose of encouragement and awareness, letting elderly COPD patients know that they can exercise safely, and it will help improve their...
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...tangles, causing blocks in synaptic signaling. Research on assays for detecting amyloid-beta ligands and disease treatments will need to involve human trails for future investigation. KEY WORDS: Alzheimer’s disease, neuronal plasticity, Tau-directed Therapy, amyloid-beta ligands, dementia INTRODUCTION Alzheimer’s disease (AD) is a deteriorating disease of the brain that attacks neurons throughout the cerebral cortex and the hippocampus.1,2 The deterioration the cerebral cortex leads to the impairment of a person’s ability to control emotion, coordination, and the ability to comprehend configurations.6 The loss of memory caused by AD comes from the deterioration of the hippocampus.5 Alzheimer’s is most common in people 65 years or older, however for people with early onset Alzheimer’s disease, signs can begin to appear as early as 30.3 Today Alzheimer’s is estimated to affect 10% of the worlds population over the age of 60.3 All people have the gene APOE that has the commands to make the proteins that maintain cholesterol levels. There are three different alleles of this gene, e2, e3, and e4.10,11 The e4 allele increases the chance for developing AD.10,11 Plaque build up...
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...face on elderly with psychological problem and promote the importance of mental health of aging population, there are programme for elderly who is suffering depression. In the programme, it is about the whole day activity including learning and practical. Objective of the activity Through the activity, elderly can recall the past memory and learn the society situation of education nowadays to let elderly understand and connect with the society in different aspect. We expect that can help elderly accepting the past, living in the present and Looking to the future. Also, in the activity process, elderly can learn some methods for relieve their emotion problem, mental problem rather than avoid facing the problem and then deteriorating their condition. Moreover, provide the complete activity in whole day and creates a relaxing and moving opportunity for elderly, also provide a different and special activity for them. Characteristics of the elders The elderly with psychological problem as depression is the programme concerning since depression problem is a common mental health related problem. Also, we focus on the elderly with depression who are widowed and living alone, but they have family. Moreover, two type targets on this elderly which keep join some activity in the center and not always stay at home. Another elderly type is disconnecting with society, unwilling join some activity. Also, role change is a focus point on target elderly, since if elderly in addition...
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