...Marketing Strategies Abstract This work is composed of the entire marketing plan for a proposed business. It includes summaries that; analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps, evaluate the basis for market segmentation and approaches to segmentation, evaluate and target customer segments and positioning products within these segments, examine the different types of products in the marketing exchange process and create dynamic strategies for competing, develop branding strategies for existing and new products, develop pricing strategies and distribution channels for products, analyze integrated marketing communications and its relationship to advertising strategy. Design customer satisfaction evaluation processes and quality assurance measurements, evaluate marketing research tools involved in the marketing process and develop strategies to assess performance and achieve marketing goals. Mission Statement Our mission is to run a profitable business by providing high-end transportation services in a caring, upscale, professional environment. We offer mobile transportation with drivers in a variety of styles – traditional, upscale, Sporty, and special occasion. Our licensed drivers offer the superior customer service, timely drop off and pick up and guaranteed confidentiality. Our goal is to tailor the client’s experience based on initial customer provided information, as well as feedback during and after service, to ensure the client’s...
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...Title of Paper Your Name Course/Number Date Instructor Name (Doctoral students must include the following on the title page instead: title, author’s name, and institution name) Title of Paper ||AbstractThe company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also include the use of a push or pull strategy, a distribution channel analysis and supporting references.Domestic and Global BrandingA brand is the likeness, idea or image of a specific product or service that buyers connect with, by identifying the name, logo, slogan, or design of the entity that owns the idea or image. When the idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product, it is then considered branding. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of principles to which the company should strive to maintain or exceed. Branding is an important part of Internet commerce because it companies to build their reputations as well as expand...
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...Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical questions based upon the analysis. Ethics in Marketing The practice of ethics within an organization is an important but difficult concept to understand and practice. The reason ethics are difficult to manage is that the concept is so subjective (Duncan 2002, pp. 671). Ethical values differ between societies and individual relationships, therefore a company must decide on an ethical communication strategy and portray it as consistently as possible. Duncan (2002) describes three ethical considerations companies must understand when developing marketing communications and relationships with customers. Stereotyping Stereotyping plays a significant role in developing marketing strategies that are both effective and ethical. "The challenge for brands is to develop messages that strike a chord with targeted audiences without reinforcing negative stereotypes" (pp. 672). Companies must ensure that their marketing tactics...
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...the influence of the media has evolved into a materialistic, narcissistic society. This is a universal theme prominent through Dawe’s works ‘Televistas’ and ‘Breakthrough’ as well as the visual stimulus depicting the media spoon-feeding an elderly man. As social commentaries, these works examine the negative effects of the domination of the media on the core values that underpin the society. We are encouraged to question the dictatorship we have appointed to the media. ‘Televistas’ highlights the lack of independence present in today’s society. The superficiality of the personas’ relationship as well as the passive lifestyle we have adopted is the core of Dawe’s concern. The title ‘Televistas’, literally meaning television...
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...Japan: Final Paper Tiffany Haisler BUS343: International Marketing Robert McKinley 9/1/2014 Japan: Final Paper With populations the world over growing older and birth rates declining, the demand for elderly care and assistance will only gain more momentum. Caring for the elderly is not just limited to medical care. There are great numbers of seniors that have become shut-ins and recluses because they have no immediate family to provide for them and most of their friends have passed on or are incapacitated themselves. While social services have increased, they have not closed the gap that will only continue to widen if something is not done to stem the tide. In Japan, where the population is growing older and living longer than ever before, social and medical services are in high demand. Specialized social and medical assistance care is certainly a developing need in Japan. The primary service to be provided is social care for seniors, specifically those that are left home alone during the day while their caretakers are working. Multiple options and levels of care would be available. The customer can be dropped off or shuttled to one of the associated adult day centers that would provide a myriad of activities. For those that may prefer more personal treatment, an aide can be dispatched to their home to provide companionship during the day or assist them in daily outings. For those customers whose health is not in the best condition, assistance in getting to doctor’s...
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...Demographic Paper HCS /490 Demographic Paper This paper will expound upon the demographics of the aging population, data that is gathered of the said population and describe the general impact that the changing demographics may have on the health care market. Why and how will the changes in the aging population affect healthcare. In addition, identify two key health care related challenges for the aging population such as increase in health care costs, increases in prescription drugs costs, or the need for in home medical care. How a chronic disease wellness program may affect the cost of the aging population. What can the demographics tell you about the marketing needs of services needed for the aging population, finally how can a patient; the community and society as a whole address the challenges of the aging population. After gathering data about the aging population, it is understandable that it is similar to the statistics of the human population such as birth, deaths, infant mortality, and life expectancy rates. According to Kotler, Shalowitz, & Stevens (2008), people seek health care services for a number of reasons, such as illnesses, accidents, preventions and incurring injuries in one form or another. In addition, most people seek health care services because of the influence of merchants, mainly pharmaceutical companies that encourage patients to seek care for a diversity of known diseases and symptoms. This encouragement may come from public service announcements...
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...This section will further explain heteronormativity and its many facets. It will discuss its appearance in the media as well as the effect on children; and it will look at why a discussion of heteronormativity is timely and ultimately why it is important. This section is important because it discusses why this paper is relevant to you as a possible heterosexual individual and how heteronormative language and ideas in the media can negatively impact you and others. It relates to the overarching theme because this section makes clear how heteronormative language is present in the media, the law, and even elder care, all of which further perpetuates the stagnation in those ideals. Ultimately, even though heteronormativity was a concept that was first discussed over twenty years ago, it is still relevant today. Heteronormative views are widespread in the media. In a recent study of advertising practices, it was found that women are less often portrayed as figures of authority but more often portrayed in familial settings. As mentioned above, heteronormativity is not just about sexuality. Heteronormativity...
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...service, or investment based upon a person's or business promise without first conducting a thorough background check. Key Terms: Senior Citizen, White Collar Crime, Prevention, Con Artists White Collar Crime against Senior Citizens Senior citizens are some of the most vulnerable targets when it comes to fraud and scam within white collar crime. There are many reasons why many people target the senior citizens and elderly mostly including but not limited to: because they are too polite and have good manners. For example, the elderly will usually not say no to people they are talking to. One of the main reasons that senior citizens have a problem is when they do find out about the scam and/or fraud; they are too embarrassed to report to the police or even their family members. This paper will focus on why the elderly are being targeted, the different types of white collar crime committed against them, and how they can be prevented. After speaking with a majority of the senior citizens, and some of their families members, about crime against the elderly at Ashbrook Care and Rehab Center in New Jersey, it was noted that half of them are victims...
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...Vintage | February 25 2013 | Aim: to achieve a sustainable competitive advantage by providing an existing service to a new market | Everything Gets Better With Age | Catrina Dowding - 12006939 Jordan Rosser - 12010286 Constantina Gregory - 12006505 Magda Elsadek - 12011589 Roxana Duta – 12031157 Sorrel Dendy - Table of Contents: Executive Summary: 3 Introduction: 3 Findings 4 Bus Service 4 Costing’s 5 Funding 6 A situation analysis 6 SWOT 7 PEST 7 Competitive Advantage 8 Marketing Mix 8 Product/Service 8 Price 8 Place 9 Promotion 9 Conclusion 10 Bibliography 11 The things that need to be covered * The research on P R Smith – reference * Work needs to be done on competitive advantage * Referencing for funding & Write in Biblography * Sorrels ID number * And whos turning this in? * Executive Summary: The main purpose of this report is to provide advice management to Cineworld Cinemas with the objective of achieving a sustainable competitive advantage.The methodology used to process the information has been predominantly collated through intensive internet research and appropriate analysis of the data. Introduction: * The purpose of the idea is to provide a service which encourages the older generation to attend the cinema more frequently. Our recommendations include having one viewing a week, which may either be a new screening or a previously released film, with the ultimate...
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...Assignment 1: ‘’Advertising Stew’’ Ken Ernst Strayer University Professor Brad Bridges November 4, 2012 Abstract In this paper we will briefly look at the company Hormel Foods who sell the Dinty Moore Beef Stew Line of goods how they got started and what kind of goods they sale. As this paper continues we will be introduced to Luis who is a new brand manager for the Dinty Moore Beef Stew line. Luis Arroyo has been assigned a project to develop a new advertisement campaign for the entire line of the beef stew line of products. There are several questions that need to be answered before he continues his new assignment. The first question that should be asked of Luis should he consider hiring an outside advertising agency to help create and launch this new campaign. What are some of the benefits that an outside advertising agency would bring to the campaign and would it help the line of products? As Luis considers these options he also needs to figure out what kind of research and planning that needs to go into identifies Dinty Moore’s most loyal consumers and the potential for new consumers. So as Luis’ adventures continues with this new job we should be able to answer these outstanding questions and Luis will be able to bring new consumers to the product. Dinty Moore is a product of the Hormel Foods Corporation which is based out of Austin, Minnesota which was once known as Geo.A Hormel & Co. The company was established in 1891 by George A. Hormel who was a child...
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...may think the demographics of our population have no affect on health care or our economy. This paper will include the information that proves our countries demographics do impact health care and the economy. For example, information was gathered about the target area, the aging population, and the general impact that demographic group has on the health care market. This information will also include how the aging population will increase the nation’s health care costs and prescription drug costs. This paper will include information about how a chronic disease wellness program may affect the cost for the aging population and how these issues can be addressed. Statistics Because of this proposed “baby boom” generation rapidly increasing, there has been an increased health care cost. The health care cost per person for people over age 65 is three to five times greater than that of people under the age of 65 (United states census bureau, 2003). This increased cost along with other factors such as long-term care and advancements in technology could increase health care cost even higher. More than 50 million of these Baby Boomers are sparking a demand for products but a certain type of environment to meet their needs. As the Baby Boomers grow older, they require accommodations to meet their changing physical and sensory capabilities. As of the present time there are more elderly on our planet now than there ever has been before (Bicket & Mitra, 2009). In the 1930’s the older...
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...Where’s the Beef?Marketing1/11/2011 | Abstract In this paper the topic will examine the ad or commercial Wendy’s “Where’s The Beef”. There will be a description of what the product is that the ad is advertising. The target market will be discussed to whom the ad was trying to reach. The message that the ad was trying to portray will also be examined. Finally the discussion of whether the success of the message to the consumer group was fulfilled. Wendy’s, “Where’s the Beef”! The commercial that I will be looking at today is Wendy’s “Where’s the Beef”. I chose this commercial due to its iconic status in the 90’s into the 2000’s. There were so many marketing ideas that came from the slogan and not to mention it was ingenious to have the older women in their marketing the product. The product that Wendy’s was advertising was it single hamburger. The premise behind the advertisement was that most burger place at that the time were skimpy about the amount of meat they used on their sandwich. Wendy’s was boasting about the fact that they use so much beef that it hangs off of the bottom bun. While in the fast food restaurant you will not see that meat at all and that there were commodities than anything. The ad gave the impression that the target market was the teenage to adult market. Since the slogan was “Where’s The Beef” one would think that the consumer wants more for their money. If there was an advertisement at that time...
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...Walgreens’ Marketing Plan Here in is a marketing plan and strategy for a new online service provided by Walgreens. This paper will touch on key factors that we will reflect in our findings in four phases. In phase I we will give an overview of the company and introduce a new service that will benefit Walgreens. This paper will also discuss how marketing is important to Walgreens success. To help implement the new service we will perform a SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends). We also use the four P’s, promotion, price, product and place to make the marketing mix for this new service. Phase II identifies the segmentation criteria that will affect the target market and identify target market. The team described the consumer who primarily will use this service and describe the sub-target market of the organizational buyer and the factors that influence their purchasing decisions. Finally, Team A will analyze the current competitors and define the competitive landscape in which this new service is entering. Phase III Team A discusses key factors for Walgreen’s new service. Team A also describes the attributes of Walgreen’s service in detail. Provided is a map of Walgreen’s new service and how it will move through the product life cycle, and what factors will affect the movement. Also, how the product life cycle will affect the marketing of this new service? Team A has identified the positioning and differentiation strategies for the...
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...MARKETING PLAN Table of Contents 2 Executive Summary 3 1. Company Overview 4 2. Mission 4 3. Product and Service 4 4. Keys to Success: 4 5. Objectives: 4 6. Situational analysis 4 7. Marketing strategy 6 8. Financial projections 7 9. Implementation plan 7 10. Evaluation and control metrics 8 Executive Summary Tokoroa is a small provincial town in South Waikato in New Zealand. In the 1950's the very first movies were screened at the iconic community hall. Since then it has been the heart of movie theatre. The hall was later transformed into Tokoroa 3D Cinema & Time Out Party Lounge in 2010 and since then has grown from strength to strength. Technology upgrade enabled the Cinema take another leap where the platform was converted into 35mm analog. In a provincial town like Tokoroa with limited entertainment options on offer, the Cinema becomes an important part of the community. The new Cinema Complex Manager had a Vision - DIGITAL AND 3D. This vision was later realized in June 2014 when DIGITAL AND 3D was launched to the South Waikato District. The only town in the country that serves 3D movies to its community. Through converting the 35mm film operating system to the Digital Platform and by introducing 3D capability has increased its revenue significantly. 1. Company Overview Tokoroa 3D Cinema & Time Out Party Lounge (referred to Tokoroa 3D Cinema hereafter) is a cinema entertainment service provider based in Tokoroa, South Waikato, New Zealand...
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...Introduction The strategic plan developed by organisations must be responsive to the business environment and to the strengths and weaknesses of the organisation. In this paper two techniques that are often used for environmental scanning are applied on Tesco PLC. These techniques consist of the PESTEL analysis and the SWOT analysis. Environmental Scanning in the Strategic Planning Process Hunger and Wheelen (2002) divide the strategic planning process into four key stages, which comprise the following: scanning of the external and internal environment, development of strategies, implementation of strategies, and evaluation of actual results in line to the strategic targets set. The scanning of the external and internal environment is important in order to identify key factors that help in the development of sound strategies (Hunger and Wheelen, 2002, p. 12). For example, an examination of the business environment can help in the identification of opportunities and threats that affect the organisation. PESTEL Analysis Political The UK government has recently adopted a tax measure that affected Tesco. In 2011 the UK government increased the VAT rate from 17.5% to 20% with the aim to increase government revenue by £13 billion per year (BBC, 2011, n. p.). Crossley et al. (2009, p. 3) contend that an increase in the VAT rate leads to lower customer spending. Therefore, an increase in the VAT rate negatively affected the sales revenue generated by Tesco. Sales revenue is...
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