Where’s the Beef?Marketing1/11/2011 |

Abstract

In this paper the topic will examine the ad or commercial Wendy’s “Where’s The Beef”. There will be a description of what the product is that the ad is advertising. The target market will be discussed to whom the ad was trying to reach. The message that the ad was trying to portray will also be examined. Finally the discussion of whether the success of the message to the consumer group was fulfilled.

Wendy’s, “Where’s the Beef”!

The commercial that I will be looking at today is Wendy’s “Where’s the Beef”. I chose this commercial due to its iconic status in the 90’s into the 2000’s. There were so many marketing ideas that came from the slogan and not to mention it was ingenious to have the older women in their marketing the product. The product that Wendy’s was advertising was it single hamburger. The premise behind the advertisement was that most burger place at that the time were skimpy about the amount of meat they used on their sandwich. Wendy’s was boasting about the fact that they use so much beef that it hangs off of the bottom bun. While in the fast food restaurant you will not see that meat at all and that there were commodities than anything. The ad gave the impression that the target market was the teenage to adult market. Since the slogan was “Where’s The Beef” one would think that the consumer wants more for their money. If there was an advertisement at that time for ¼ pound to ½ pound of beef that was what was expected. Wendy’s illustrated that if the beef could be seen off of the bun then you were getting your monies worth. The consumer wanted to feel as if they were getting a good value and not a dissatisfying meal. I feel that the commercial was attempting to add humor to the subject of value. The message made funny of the market that