...Public Relations Journal Vol. 2, No. 2, Spring 2008 © 2008 Public Relations Society of America How Blogs and Social Media are Changing Public Relations and the Way it is Practiced Donald K. Wright & Michelle D. Hinson1 This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other. The study also finds the emergence of blogs and social media have changed the way their organizations communicate, especially to external audiences. Findings suggest social media complement traditional news media, and that blogs and social media influence coverage in traditional news media. The study reports blogs and social media have made communications more instantaneous by encouraging organizations to respond more quickly to criticism. Introduction David Meerman Scott (2008), an online thought leadership and viral marketing strategist, says, “one of the coolest things about the Web is that when an idea takes off it can propel a brand or a company to seemingly instant fame and fortune” (p. 8). Scott also points out that although communicating via the Web usually is free – as opposed to purchasing space through traditional...
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...YORN Shuttle Service By Hammad Alam Usmani Student ID No. BB-35071 Muhammad Shakeeb Alam Student ID No. BB-25215 Submitted to the Faculty of Computer Sciences and Information Technology Institute of Business & Technology, Karachi In Partial fulfillment of requirement for the degree of Bachelors of Science in (Computer Science) (Software Engineering) YORN Shuttle Service by Hammad Alam Usmani Student ID No. BB-35071 Muhammad Shakeeb Alam Student ID No. BB-25215 Project Supervisor: Sir Tayyab Yaqoob Lecturer IBT, Karachi Faculty of Computer Sciences & Information Technology Institute of Business & Technology (IBT), Karachi Certificate This is to certify that Hammad Alam Usmani (ID No. BB-35071) and Muhammad Shakeeb Alam (ID No. BB-25215) has completed their Final Year project having title “YORN Shuttle Service”. The Project is submitted to the IS committee of the Institute of Business & Technology, Karachi, Pakistan for evaluation. _______________________ Sir Tayyab Yaqoob Thesis Supervisor | ________________________ Prof.Dr.Mansoor-uz-Zafar Dean Faculty of Computer Sciences & Information Technology | Acknowledgement I would like to thank Allah who made it possible for us to work...
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...OPTIONS FOR THE BEGINNER AND BEYOND In an increasingly competitive world, it is quality of thinking that gives an edge—an idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all. We work with leading authors in the various arenas of business and finance to bring cutting-edge thinking and best-learning practices to a global market. It is our goal to create world-class print publications and electronic products that give readers knowledge and understanding that can then be applied, whether studying or at work. To find out more about our business products, you can visit us at www.ft-ph.com. OPTIONS FOR THE BEGINNER AND BEYOND UNLOCK THE OPPORTUNITIES AND MINIMIZE THE RISKS W. Edward Olmstead Professor of Applied Mathematics McCormick School of Engineering and Applied Sciences Northwestern University Editor for The Options Professor Published by Independent Investor, Inc. Vice President and Editor-in-Chief: Tim Moore Executive Editor: Jim Boyd Editorial Assistant: Susan Abraham Development Editor: Russ Hall Associate Editor-in-Chief and Director of Marketing: Amy Neidlinger Cover Designer: Chuti Prasertsith Managing Editor: Gina Kanouse Senior Project Editor: Kristy Hart Copy Editor: Keith Cline Senior Indexer: Cheryl Lenser Compositor: Interactive Composition Corporation Manufacturing Buyer: Dan Uhrig © 2006 by Pearson Education, Inc. Publishing as Financial Times Prentice Hall ...
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...Psychoanalytic Theories Travis Sidaway PSY/250 June 19th, 2013 Prof. Murray Johnson The theories of Freud, Adler, and Jung are considered classic theories because of their historical significance. The influence on psychology these men had was very vast. They differed on some of their beliefs but all broke off into their own and developed a person psychoanalytic theory. Some areas I can agree with and some other theories I disagree with. These men spent many years developing their own beliefs. The writer will explain the stages of Freud’s theory and explain the characteristics of personality using the components. Freudian defense mechanisms are used in everyday life and they will get explained. These men shaped what psychologists use today. Discoverers of psychology, these men, were thinkers, early founders, and major providers to the science of psychology we study today. Although their theories were separate, they were avid about their endeavors, and never settled. Their lives were spent in search for more of an understanding of the weaknesses of the human psyche, and how to make them better. Discussion still arises, but no one doubts their contributions remain at the forefront of psychological thought. These psychologists view points and methods took form when trying to find the reasons to people’s changes and why they do certain things, during the early stages of studying psychology. Their findings have been a foundation for psychology to explain how someone...
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...word spread and pretty soon all of the Gods and citizens found out about Anu’s plans to rid his kingdom of these lazy and useless people unless something was done to please him. A couple days later, Anu called for a mandatory meeting at his palace for all of his fellow Gods, including Enki, the God of Wisdom, Marduk, the King of Gods and Adad, God of Storms as well as other high ranking members of society. Anu explained the purpose of the gathering and his disgust with the people and asked each of them to come up with ideas to improve Mesopotamia. Anu was very anxious to hear all their thoughts. Enki immediately stood up and spoke to the group. He insisted the people needed to have more responsibilities to keep them occupied while at the same time making improvements to the city. He suggested working on a new river branch to improve irrigation systems. Ea, God of Rivers, agreed and added this idea would greatly improve agriculture and that Mesopotamia would flourish with a surplus of crops. Anu was pleased with this idea as was all the other Gods, and soon they came up with plans for creating a new waterway using the Euphrates River. Adad, the God of Storms, also liked this idea but came up with a plan of his own if the people of Mesopotamia were not willing to help. He told the group that if the people were lazy and unwilling to help or failed at this task, he would create the most devastating storm to wipe out all citizens of the city as punishment. This he said, would...
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...The themes of Second Class Citizen are quest for equal treatment, self-confidence and dignity as a woman. We can realize it from the story, when Adah, who is the protagonist of the novel, was a child, she was not able to go to school because she was a girl and was not as society privileged, but in spite of that she tried to achieve her goal, and eventually she achieved what she wanted. Let me give you an example. When her father died, she inherited from her mother’s brother, fortunately, first the new family allowed her to continue her education, but shortly after they wanted her to get married, because the family would receive a high dowry for an educated girl, but despite that she kept on going to school. She stole money from her cousin in order to pay the tuition fee. Fortunately for Adah, she had scored high enough in her exams to get a full scholarship for four years. When she had finished her four years at school, she chose to get married because she wanted to continue her education at her own pace, and that, by itself, shows self-confidence. It shows the struggles of a child. Due to her father’s death, she was sent to a relative’s home where she was treated like a servant, but she didn’t give up, and kept on her efforts to reach her aim. Back to the United Kingdom, she was told by her husband to work in a factory, because he believed that a second-class citizen couldn’t get a job in a place where he/she wanted. But she refused to work in a place where all other...
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...udkhulna. Fatin: Baiklah. Jemputlah masuk. Khaleeda: Ya ukhti, ayna ummuki? Khaleeda: Wahai ukhti, dimanakah ibumu? Fatin: Hiya ta‘malu fil mustashfā wa hiya tabībatt. Fatin: Dia sedang bekerja di hospital dan dia seorang doktor. Farah: Wa madha ya‘mal abuki yā Farhanah? Farah: Dan apa pekerjaan ayahmu wahai Farhanah? Farhanah: Huwa ya‘malu fil madrasah wa huwa mu’allim. Farhanah: Dia sedang bekerja di sekolah dan dia seorang guru. Khaleeda: Abi mu’allim aydan wa ummī muhāmiyyatt. Khaleeda: Ayahku juga seorang guru dan ibuku ialah seorang peguam. Fatin: Wa anti yā Farah? Fatin: Dan kamu Farah? Farah: Abi muhandis wa ummī rabbattul bayt. Farah: Ayahku seorang jurutera dan ibuku seorang suri rumah. Fatin: Kam ‘adad ikhwatiki ya Farah? Fatin: Berapa bilangan adik beradik awak Farah? Farah:‘Indi akhun wa ukhtun Farah: Saya mempunyai seorang abang dan seorang kakak. Farhana: ‘indi akhun aydan wan ukhtun saghīratt. Wa anti yā Khaleeda? Farhana: Saya juga mempunyai seorang abang dan seorang adik perempuan. Dan awak Khaleeda? Khaleeda: Ana al-awwal min ikhwani....
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...Egyptian religious thinking does the Negative Confession (the most famous text of the Book of the Dead) mark? • On what basis are the users of the Negative Confession making their claim for eternal life? Doc 2.5—The Occupations of Old Egypt: “Be a Scribe” • What does learning to write offer to a young Egyptian? What advantages of a scribal position are suggested in the document? • What timeless frustrations of a teacher are evident in this text? Doc 2.1- The Mesopotamians felt that some of the kings were created or sent by the gods. They believed that Gilgamesh knew all things, was wise and saw mysteries and knew secrets. That when the gods created him they provided him a perfect body, he received beauty from Shamash, courage from Adad, and that his beauty was made perfect by the great gods, that far out passed any other. They believed he was two-thirds god and one-third man. The basis of the monarch’s legitimacy was divine influence. The epic suggests that afterlife cannot be achieved by worldly means, in...
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...The mythical tale of ‘The epic of Gilgamesh’, first and foremost leads me to make the statement that in my own opinion most myths, or legends are born from actual events, actual people, and are manipulated, or exaggerated over time. The description and characteristics of Gilgamesh himself are the perfect example of exaggeration, “When the gods created Gilgamesh they gave him a perfect body. Shamash endowed him with beauty, Adad the god of the storm endowed him with courage, the great gods made his beauty perfect….Two thirds they made him god and they made him man.” These extreme references to Gilgamesh characteristics can be evaluated as a product of his impact on the time, and his actions. The The introduction of Enkidu seems to be that of pure imagination. “She dipped her hands in water and pinched off clay, she let it fall in the wilderness, and noble Enkidu was created.” Even his appearance sounded reminiscent of Sasquatch, Although Enkidu changes from a wild man into a noble one because of Gilgamesh, and their friendship changes Gilgamesh from a bully and a tyrant into an exemplary king and hero. Because they are evenly matched, Enkidu puts a check on Gilgamesh’s restless, powerful energies, and Gilgamesh pulls Enkidu out of his self-centeredness. Gilgamesh’s connection to Enkidu makes it possible for Gilgamesh to identify with his people’s interests. The death of Enkidu was imposed by the gods due to their actions in the forest, and the killing of Humbada, even though...
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...Even though the gate was named after Ishtar they are others animals that are also shown, ones natives of the place and others that are not. The bull that is also found in the wall is a representation of Adad, the god of storm or weather. In addition it has a dragon or a serpent, with legs. This animal is not a common in the area where this civilization is created. It could be that the Babylonians got the dragon idea from others cultures. This dragon form is a representation of the God Marduk, the chief of all the gods. These three powerful gods are in the wall as a sign that the city is well protected against anything and blessed. Also there is a text in cuneiform that the King Nebuchadnezzar II ordered to make explaining why and how he construct this gate. It could be that also there were text in the floor of the processional way to praise the gods and the king. There is no proof that this inscription could be on the floor. To understand what the king was trying to say the text was translated: “Nebuchadnezzar, King of Babylon, the faithful prince appointed by the will of Marduk, the highest of princely princes, beloved of Nabu, of prudent counsel, who has learned to embrace wisdom, who fathomed their divine being and...
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