Free Essay

Address

In:

Submitted By rakeshsehrawat
Words 6928
Pages 28
A Brief Study
On
SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH
COMPETITOR IN DHANBAD AND SURROUNDING OFFICE
OF
RELIANCE COMMUNICATION LTD.
DHANBAD

PROJECT REPORT

Submitted for Partial fulfillment for
The Award of the Degree of
Master of Business Administration
(2007-2009)
[pic]
BHARATH UNIVERSITY
School of Management Studies
(Established in 1983 under Section 3 of UGC Act, 1956)
173, Agaram Road, Selaiyur Post, CHENNAI - 600073

Submitted by
Anand Prasad Gupta
Reg No. – PO7BA005
MBA (Marketing & HR)
Session : 2007-2009

CONTENTS Guide’s certificate Organizational Certificate Acknowledgement Preface Chapter – 1 Introduction ❖ Concept of Reliance communication ❖ An Overview of current Market Scenario ❖ Brief Study of the Organization ❖ Organizational Set-up

Chapter – 2 Main Studies ❖ Introduction of the Topic ❖ The problems being faced ❖ What does Company expect to do by solving the problem

Chapter – 3 Methodologies

Research problem

Research Objective & sub- objective

Information Requirement

Choice of Research Design

Research Instrument used

Sampling Technique used & Sample size

Field Work

Chapter – 4 Data Analysis & Interpretation ❖ Data Interpretation & Finding of customer Survey ❖ Market share of mobile subscribers

Chapter – 5 Conclusions ❖ Conclusion ❖ Finding

Chapter – 6 Suggestions Appendices ❖ Bibliography ❖ Questionnaire

ACKNOWLEDGEMENT

There are a few things that come in the life of a person, may be for a short span of time, but leaves on ever shining impression in to the mind. My summer training is one of the events which will be ever green in my life.

As I have been placed in RELIANCE COMMUNICATION LIMITED, at Dhanbad. I shared the real marketing skills and knowledge from their experienced, enthusiastic and cordial executives, without whom I would have not been able to achieve my aim.

First of all I would like to express my thanks to Mr. Sugeet Mukharjee cluster head of Reliance communication Limited, Dhanbad for permitting me to do the training at his concern. I am also very grateful to Mr. Satya kant singh (distributor lead) for sharing valuable experience and suggestions regarding training and preparation of report.

I express my special thanks to my mentor Mr. Rajeev kumar who has given me proper guidance in spite of having his busy schedule.

I would like to convey special thanks to my friend Bikash, Dhiraj and Pravin for providing me help and co-operation needed.

I also owe sincere gratitude to my family members whose love, affection, co-operation and moral support have provided me the strength to carry out this project

Date : Anand Prasad Gupta

Place : Dhanbad

PREFACE

A project is a scientific and systematic study of real issues on a problem with the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be case study where a problem has been dealt with, through the process of management. The essential equipment of a project this that, it should contain scientific collection of data, analysis and interpretation of data leading to valid conclusion.

Summer Training is an essential part in MBA curriculum. It enables the student to share the real experience in industry. My summer training has placed in Reliance communication limited for the period of three weeks in dhanbad, jharkhand.

The topic of my project was SWOT ANALYSIS OF RELIANCE COMMUNICATION with competitor in dhanbad and surrounding office.

This project report tends to give a sharp picture of the telecom industry.

I hope, this study can be of some help to the telecom industry of his product and service

DEDICATION

TO

MY PARENTS

WHOSE

LOVE, INSPIRATION & CONFIDENCE

IN ME MADE THIS POSSIBLE

CHAPTER - 1

Introduction

Concept of Reliance communication

❖ An Overview of current Market Scenario ❖ Brief Study of the Organization ❖ Organizational Set-up

(1) CONCEPT OF RELIANCE COMMUNICATION Thursday, August 09, 2007 Anil Ambani: Telecom person of the year 2007 His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world-local call costs at 15 paise/minute, and STD call at 40 paise/minute NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals from the telecom field, met in Delhi in June to choose the Telecom Person of the Year 2007, the five-hour selection process was steamy. The reason was obvious: The telecom sector is growing faster than any other segment and naturally their CEOs have a lot to crow about. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two names-both CEOs of two well-known companies. The pivotal difference between the two: one is an entrepreneur and the other is not so popular, as his credit is shared among a number of his big daddies. Following a five-hour closely held, hotly debated discussion, the name was announced: Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined Reliance Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicals-business only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders. Policies in India are made in line with Ambani's vision, says an industry expert. His business acumen and closeness to politicians assisted him in making it to the Rajya Sabha in June 2004, as an independent member. Ambani chose to resign voluntarily on March 25, 2006.

The same association with politicos gave him negative returns too when the Mayawati Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ. Media sees his aggression when he announces financial results for the Reliance ADA group of companies, and when he attends the annual general meetings and faces questions from shareholders. When he meets the press, he has answers to all their questions. He also remembers to call select journalists by name. To merchant bankers he, who has already contributed immensely to the financial reforms of the country, is one of the financial wizards of the world. May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up the valuation. His negotiations with the Qualcomm chief are also a folk theory now. How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What are his personal and organizational achievements in the recent past? His path-breaking marketing strategy that was put in by the strongest team of telecom professionals the country has ever seen has made millions of Indians happy as they got the best mobile tariffs in the world. The aggression resulted to adding to his already swollen kitty. Every hour India will be adding around 20,000 new mobile customers and Reliance Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute. With Reliance Communication’s pioneering price initiative, a local call now costs a mere 15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Reliance Communications is making the competition in India panicky. Global telecom forces will also shortly start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of Yipes Holdings. Achiever's Pride • Undertook financial restructuring of Reliance communications • To spend Rs 16,000 crore to expand and strengthen network coverage • After expansion, Reliance Communications will have the single largest wireless network in the world • Launched the lowest-cost classic brand handset at Rs 777 • Subscriber base grew to over 28 mn during last fiscal, registering 60% growth • Total Revenue shot up to Rs 14,468 crore, an increase of 34% • Net Profit rises to Rs 3,163 crore, an increase of over 600%

• Revenues of the wireless business increased by 46% to Rs 10,728 crore • Broadband achieved revenue growth of 123% to Rs 1,144 crore • Market capitalization crossed Rs 100,000 crore • Will add 23,000 more towers • Telecom services will be available in over 23,000 towns and 600,000 villages • Next generation DTH network will be launched before end of the year

Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal, registering a 60% growth. This makes it one of the top two wireless operators in India. "Economic growth in the future will be indexed to connectivity of millions of enterprise and individual customers. Over the next few years, we will have over 100 million customers, making us one of the top 5 telecom players in the world. In four years, we put up a total of 14,000 towers across the country. This year alone we will add 23,000 more towers. Our wireless network is currently available in 10,000 towns. By the end of this year, it will be available in over 23,000 towns and 600,000 villages," Anil Ambani said at the first annual general meeting of Reliance Communications since the re-organization of the Reliance Group in June 2005. "In four years of operations, we invested around Rs 32,000 crore. This year alone we will invest over Rs 20,000 crore. At the end of this year, we will have covered over 90% of our population. If Version 1.0 of the Indian telecom story was all about affordability, Version 2.0 will be about reach. Our

Network expansion will give us the power to drive the market and stay ahead of the curve," Ambani adds. According to Ambani, the financial restructuring of Reliance Communications is the biggest turnaround story in the history of corporate India. The inherited ownership structure of Reliance Communications was complex. The reorganization has yielded a simple, fair, and transparent ownership structure, and given Reliance Communications 100% ownership of all operational and associate companies. Reliance Communications is now among the three most valuable private sector companies in India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and strengthen its network coverage across India and the rest of the world. In addition to organic growth, Reliance Communications will leverage the advantages derived from this impressive financial platform to explore and pursue any significant Opportunities available in the telecommunications sector. "We are currently evaluating a number of inorganic opportunities in select international markets to further expand our footprint," Ambani said. Reliance Communication’s One India, One Tariff plan allowed millions to connect across India at just one rupee a minute. The company was the first one to break the Rs 1,000 entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777. As per its expansion plan, Reliance Communications will have the single largest wireless network in the world, covering over 900 mn Indians or more than 15% of the global population. It will cover 23,000 towns or every single Indian habitation with a population of over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will also cover almost 100% of all national highways, and 84% of all state highways, giving millions of users the power to talk, text, surf, play, chat or simply stay in touch across nearly the entire length of India's 2,00,000-km-long road network. Having achieved tremendous growth, the main challenge for Reliance Communications is to improve quality of service and ARPU. Its enterprise business is also not in a position to compete with the global majors. Stock market valuations may boost the fortunes of an entrepreneur, but Ambani needs to address the issues faced by the growing mobile customer base, especially in India, where bureaucracy takes pride in checking the businessman.

(2) AN OVERVIEW OF CURRENT MARKET SCENARIO Reliance Communications (formerly Reliance Communications Ventures) is one of India's largest providers of integrated communications services. The company has more than 20 million customers and serves individual consumers, enterprises, and carriers, providing wireless, wireline, long distance, voice, data, and internet communications services through a number of operating subsidiaries. The company sells communications and digital entertainment products and services through its chain of Reliance Web World retail outlets. The company's Reliance Infocomm subsidiary provides wireless communications services throughout India. Reliance Communications is part of the Reliance - Anil Dhirubhai Ambani Group. The current network expansion undertaken by Reliance is the largest wireless network expansion undertaken by any operator across the world. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.

(3) BRIEF STUDY OF THE ORGANIZATION Chairman’s profile Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's foremost truly integrated telecommunications service provider. With a customer base of over 36 million including close to one million individual overseas retail customers, Reliance Communications ranks among the top ten Asian Telecom companies. Its corporate clientele includes 600 Indian, 250 multinational corporations and over 200 global carriers and owns and operates the world's largest next generation, IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. For more information, visit: Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources.

He is also the president of the Dhirubhai Ambani Institute of Information and Communications Technology, Gandhinagar An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets. He spearheaded the country’s first forays into overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Under his chairmanship, the constituent companies of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a period of less than 15 months. Shri Ambani has been associated with a number of prestigious academic institutions in India and abroad. He is currently a member of: • Wharton Board of Overseers, The Wharton School, USA • Board of Governors, Indian Institute of Management (IIM), Ahmedabad • Board of Governors, Indian Institute of Technology (IIT), Kanpur • Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha – Upper House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006. Select Awards and Achievements • Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India – TNS, December 2006 • Voted the ‘Best role model’ among business leaders in the biannual Mood of the Nation poll conducted by India Today magazine, August 2006 • Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards • Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002 • Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India, June 1999.

(4) ORGANIZATIONAL SET UP
Reliance Communication Limited

|CHAIRMAN |

PRESIDENT PRESIDENT PRESIDENT (PRESONAL (ENTERPRISES (HOME BUSINESS) BUSINESS) BUSINESS)

SENIOUR V.P

V.P

GM

DGM

AGM

SENIOUR MANAGER

MANAGER

DUPTY MANAGER

ASST. MANAGER

MANAGEMENT TRAINING

CHAPTER - 2

Main Studies

❖ Introduction of the Topic ❖ The problems being faced ❖ What does Company expect to do by solving the problem

1) INTRODUCTION OF THE TOPIC

What is SWOT Analysis?

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity),

SWOT analysis is a general technique which can be applied across diverse functions and activities, but it is particularly appropriate to the early stages of planning for a TIPD visit. Performing SWOT analysis involves generating and recording the strengths, weaknesses, opportunities, and threats relating to a given task. It is customary for the analysis to take account of internal resources and capabilities (strengths and weaknesses) and factors external to the organization (opportunities and threats).

SWOT analysis can provide: A framework for identifying and analyzing strengths, weaknesses, opportunities and threats.

This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple, popular technique which can be used in preparing or amending plans, in problem solving and decision making. Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.

Strengths: attributes of the organization those are helpful to achieving the objective. Weaknesses: attributes of the organization those are harmful to achieving the objective. Opportunities: external conditions those are helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective.

SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The free SWOT template below includes sample questions, whose answers are inserted into the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis. Note that many of the SWOT questions are also talking points for other headings - use them as you find most helpful, and make up your own to suit the issue being analyzed. It is important to clearly identify the subject of a SWOT analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition, and idea, a method, or option, etc. Here are some examples of what a SWOT analysis can be used to assess: • a company (its position in the market, commercial viability, etc) • a method of sales distribution • a product or brand • a business idea • a strategic option, such as entering a new market or launching a new product • a opportunity to make an acquisition • a potential partnership • changing a supplier • outsourcing a service, activity or resource • an investment opportunity

RELIANCE COMMUNICATION LIMITED

|Strength |Weakness |
|Low Entry Cost |Branding Image |
|Commission Structure |Distribution problem |
|Fast Activation Process |Limited product portfolio- Only Mobile |
|Network |Lack of Competitive Strength |
|Connectivity |Limited Budget |
|Data GPRS | |
|Opportunity |Threat |
|Preference of GSM over CDMA |Political destabilization. |
|New Specialist Application |New Entrants |
|Rural Telephony |IT Development |
|New Market, Vertical, Horizontal |Market Demand |
|Competitors` Vulnerabilities |Seasonality, Weather Effects |
| | |

(2) PROBLEM BEING FACED

( Lack of communication between retailers and distributor

( Lack of improper distribution channel

( Competitors

( Not regular visit of DSE and Runner

( All retailers are not aware of new scheme of RCOM

( Lack of sales promotion and advertisement

( Retailer doesn’t get claim at proper time

( No visit of TSM or any other person to the retailer’s shop

(3) WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM

( Customer Satisfaction

( Retailer Satisfaction

( Increase in Sale

( Sales Promotion

( Proper Distribution Channel

CHAPTER - 3

METHODOLOGIES

Research problem

Research Objective & sub- objective

Information Requirement

Choice of Research Design

Research Instrument used

Schemes, Products & Sample size

Field Work

(1) RESEARCH PROBLEM

( Collection of Data of other companies –Tata indicom, Airtel & BSNL

( Retailers some time gives wrong data

( Limitation of time and money

(2) RESEARCH OBJECTIVE

• To know the demand of Rcom bundle offer along with LGRD 3000 and 6100 as Ill as the demand of Rcom Bachat pack Sim in the market • To help in development and introduction of new product • To identify the company position among competitors • To determine those factors which persuade retailers for sale of RCOM sims/product • To find out which type of schemes retailers prefer and why? • To study the effect of irregular supply on the sale of the product

(3) SUB OBJECTIVE

• To compare the Airtel and Tata indicom Bundle offer with RDLG 3000, 3500 & 6100 for analyzing the status of RCOM Bundle Offer • To identify the Market share of RCOM • To find out the basic problems of retailers • To find out the performance of Distributor • To find out the basic problems of Channel of Distributor • To find out the Claims pending of Retailers

(4) INFORMATION REQUAREMENT

Complete Price structure of Rcom, Airtel & Tata indi.offer which includes

Sim Processing Fees

• Discount Offered

• Schemes offered

• Service Tax

(5) SOURCES OF INFORMATION

• Data collected from the Company

• Secondary Data

• Internet

• Retailers

• Distributor

• Sales Executives

• Other Trainees (Runner)

(6) SCHEMES, PRODUCTS

RELIANCE PRODUCT

❖ Reliance Base Phone

❖ Reliance Mobile

❖ Reliance Data Card

❖ Reliance Voucher, E-Recharge

❖ Reliance PCO

❖ Reliance Broad Band

STD CALLING CARD

| | | | | | |
|MRP |TALKTIME |VALIDIY | |ON-NET (NIGHT) |OTHER |
| | | | | | |
|RS. 95 |84.66 |15 DAY | | 1.25 |
| | | | | |
|RS. 115 |102.35 |15 DAY | | 1.20 |
| | | | | |
|RS. 125 |111.25 |15 DAY | | 1.20 |
| | | | | |
|RS. 225 |200.25 |30 DAY | | 1.10 |
|RS. 280 |249.20 |30 DAY | | 1.10 |
|RS. 525 |467.25 |30 DAY | |RS. 0.40 |RS. 1.00 |
|RS. 650 |578.50 |30 DAY | |FREE |RS. 1.00 |

|PRODUCTS FOR THE MONTH OF JULY 2008 |
| |Rs. 55 |FULL T.T of 55 (off net 43+on net 12) |
|TOP |Rs. 77 |FULL T.T of 77(off net) |
|UPs |Rs. 210 |TALK TIME of Rs. 222 (off net) |
| |Rs. 310 |TALK TIME of Rs. 333 (off net) |
| |Rs. 510 |TALK TIME of Rs. 555 (off net) |
| |Rs. 195 |Local on-net mobile unlimited FREE (validity 30 days) |
| |Rs. 496 |Local & STD on-net mobile unlimited FREE (validity 30 days) |
|STVs |Rs. 35 |All STD@ Rs. 1 per minute (validity 30 days) |
| |Rs. 79 |All Local@ Rs. 0.50/min and all STD@ Rs.1/min (valid. 30 days) |
| |Rs. 49 |On-net Local@33PAISE, Off-Net Local@49 Paise (valid. 30 days) |
| |Rs. 99 |On-net Local@33PAISE, Off-Net Local@Paise, all STD@99 Paise (30D) |
| |Rs. 98 |On-net Local FREE between 10PM to 8AM& other local@50 paise (30D) |
| | | |
| |Rs. 250 |FREEDOM TARIFF, TALKTIME Rs. 147.5 AND VALIDITY 30 DAYS |
|RCVs | | |
| |Rs. 888 |F.T, TALKTIME RS. 888 AND VALI. OF 8 MONTHS |
| | | |
| |Rs. 399 |Talk Time 175/ & Local On-net Unlimited FREE ( 30 days) |
|UN- | | |
|LIMITED |Rs. 499 |Local Reliance Mobile & Reliance Smart Unlimited FREE ( 30 days) |
| | | |
| |Rs. 533 |Talk Time Rs. 399.37 & Local On-net FREE B/W 11pm to 6am, ( 30 D) |
| | | |
| | | |
|E- | | |
|SMS |Rs. 49 |500 LOCAL SMS FREE & VALIDITY 30 DAYS |

RELIANCE MOBILE HAND-SET

|MOBILE |CUSTOMER PRICE |RETAILAR PRICE |
|RD LG 3000 |1199/- |1165/- |
|RD LG 3500 |1299/- |1265/- |
|RD LG 3600 |1799/- |1690/- |
|RD LG 6100 |2699/- |2540/- |

(7) FIELD WORK

I. MARKETING VISITING & SURVEY (17/6/2008 to 24/6/2008)

II. APPROACH FOR NEW RETAIL COUNTER (25/6/2008 to 2/7/2008)

III. TO LAUNCH NEW SCHEME THROUGH THE CANOPY (3/7/2008 to 10/7/2008)

MARKETING VISITING & SURVEY – 17th June was my first day of summer training in Reliance communication in Dhanbad. I met to satyakant sir. He took my interview and selects me for summer training. Then he chose my mentor Mr. Rajeev sir who guides me in summer training. After that I had to do my summer training under in Rajeev sir. First day I went Puja enterprises that have the Distributor ship of Reliance Communication. Then after we met the Three DSR (Distributor Sales Representative).Through the DSR we saw and got the all information about the market and knew that how they work and how increase the goodwill of R. Communication. They give the regular information about current scheme & plan. We saw that there were more than 200 hundred small & big counters under the Puja enterprises.
|NAME | AREA |
|SASTY |Station, Hirapur, Park market, Chiragora….. |
|SUNNY |Police line, Steel gate, Koyla bhawan, Saraidhela… |
|ASHISH |Bekarbandh, Bus stand, City center, Dhaiya... |

AREA OF DSR UNDER PUJA ENTERPRISES

Time of visited all retail counters with DSR I learnt all those thing how to explain in front of retailer about the plan & schemes and main thing I learnt there how to convince for accepting a big budget schemes. We familiarized with some kinds of problems those having been retailer, in his working day with customers. After finishing all the counters I went again to the main office for reporting my work to Rajeev sir. Along with all work we had to also seen those some counters which did not keep recharge voucher, E-recharge and some types of reliance handset like GSK & CDMA. The main reason through which they can not keep the above given facilities is that they were not telling their problem with us. For removing these problems, there was only one way that they have to tell us their problem with us through which we can remove that problem. Therefore at last I asked the problem and they shared with us their problem. Since I was a junior therefore it was my responsibility to keep all the problems in front of Mr. Rajeev sir.

It was my marketing visiting for the 7 days which was the great experienced work for me. In this period I learnt some kinds of idea for increasing the sale, also I got familiarized with those problems which generally come in the market for selling purpose.

FULL NAME OF SOME KINDS OF SERVICE

LTV – Life Time Validity

CAF – Customer Application form

GSK – Get started Kit

FWP – Fix Wireless Phone

STV – Special Tariff voucher

OTAF – Over The Air Fulfillment

FRC – First Recharge Coupon

GSM – Global System of Mobility

CDMA – Code Dual Module Assessment

APPROACH FOR NEW RETAIL COUNTER – In the second phase of my training I got the target for opening 45 new counters in the whole area that comes under in Mr. Rajeev sir. I achieved my target within 7 days for the 45 counters new approach I moved all around the area which comes under in Mr. Rajeev sir. I was having the different kinds of plans and schemes through which I could make the new counters. Area was as follow: Station, Hirapur, Parkmarket, Chiragora, Police line, Steel gate, Koyla bhawan, Saraidhela, Bekarbandh, Bus stand, City center, Dhaiya

I got my 100% target. It was the good achievement for me and according to Mr. Rajeev sir it was the much appreciated work which was done by me.

TO LAUNCH NEW SCHEME THROUGH THE CANOPY – In the last phase of my training one new scheme was launched in the market place and this work was conducted by the organization through me.

In the canopy we had to achieved a target and the target was to provide a latest offer to the customer directly launched by RIM service by reducing the price of RS.299/- SIM card only in RS.99/-.with Rs.50/- talk time (On-net) This offer was specially made for customer not for retail shopkeepers .during the 7 days period of canopy we have to only analyze the response of customer upon this offer. After that for the selling of SIM we have to provide this offer in the main location of city or in the crowded area like opposite side of Big Bazaar, near of City Centre, ISM gate, in campus of CMRI, Govindpur, Hirapur Bazar, Dhaiya. I got the target for selling 50 SIM cards in a single canopy. but I got very good response from the customer and I sold more than 50 SIM card in a single canopy. That was also my good achievement and I knew how to sale and provide service with product to customer.

Research Methodology

Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy.

Research Type Descriptive Research

Data Source Primary Data

Research Instrument Questionnaires

Type of Questionnaire Structured

Sampling Unit Retailer

Sampling Method Judgmental

Contact Method Personal Interview

CHAPTER - 4

Data Analysis & Interpretation

❖ Data Interpretation & Finding of customer Survey ❖ Market share of mobile subscribers

(1) DATA INTERPRETATION OF CUSTOMER’S SURVEY

Age group – Tabulating in percentage the age group of customers
| Age Group | Percentage (%) |
|18-25 |25 |
|28-35 |47 |
|36-45 |22 |
|Above 45 |6 |

Above figure shows that researcher having surveyed 18 respondents, 25% belong to age group 18-28%, 47% belong to age group 28-35%, belong to age group 36-45 and 6% above age of 45.

Income Level Tabulation
| Income Group | Percentage (%) |
|8000 |42 |
|8000-12000 |34 |
|12000-20000 |18 |
|> 20000 |6 |

The above analysis shows that 42% of the respondents belonged to the 8000/- and below income category, 34% belonged to Rs.8000 to 12000 and 18% belonged to 12000-20000 And 6% above income of 20000/-.

Percentages of customer who are prospective take of a particular service

|company |Percentage (%) |
|AirTel |30 |
|RIM |25 |
|BSNL |15 |
|Smart |10 |
|Tata indicom |10 |
|Aircel |10 |

It was found in the survey that 55% of the respondents intended to purchase either AirTel or Rim services in the future. Out of this 55% more than ½ (that is 30% of the whole sample size) intended to purchase AirTel and 25% intended to purchase RIM

Scaling About RCOMM Service

|scale |Percentage |
|Very good |20 |
|Good |25 |
|Satisfactory |40 |
|Poor |10 |
|Can’t say |5 |

The survey revealed that 40% of the respondents service RIM as satisfactory. This is a telling comment. However the survey also found out that 20% and 25% of the respondents service RIM as very good and good respectively. There were 5% of the respondents who had nothing to say about the RIM. This is due to low service awareness and low penetration level.

(2) MARKET SHARE OF MOBILE SUBSCRIBERS

[pic]

MARKET SHARE OF CDMA IN BIHAR&JHARKHAND

[pic]

RCOMM – 70%

TATA INDICOM – 30%

MARKET SHARE OF GSM IN BIHAR&JHARKHAND

[pic]

AIRTEL – 35%

RCOMM – 19%

BSNL – 18%

SMART – 17%

TATA INDICOM – 9%

AIRCEL – 2%

[pic]

Chapter - 5

Conclusions

❖ Conclusion ❖ Finding

Conclusion

Indian economy is an emerging one and is growing very fast at the average GDP rate 8-9% so in this emerging market competition level among telecommunication services provides new players are coming who will necessarily intensify the competition. New products and new schemes are being offered by the telecom service providers. The need for large information capacity has grown tremendously due to the demand of real time information. Telecommunication has now become a major information transmission system and telecom has undoubtedly emerged as the most important industry in India. Indian telecom companies are putting in their best offer to rope in major telecom operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in synergy with the operation of the Indian companies. Process of acquisition and merger are in process and future will be only for those companies who have an edge over others in the field. Service provided and the better quality of network etc. is provided at affordable cost. In this process of competition it is assumed that only those companies will survive who adopt suitable market strategy and technology innovation and up gradation to suit the aspiration and demand of the consumer.

RCOMM cellular ltd. An Anil Ambani Group of cos. Is very fast catching up with the market by providing cheaper calling rates. The market strategies adopted by its executives are bearing fruits and the company although being the Second one to enter the market of Bihar & Jharkhand has found a suitable niche and recognition in the consumer. But this is not a thing for self contentment as the survey reveals that in network, service and distributor, its place is very far behind to other competitors viz. Airtel, BANL, and Tata indicom etc. so to withstand the competition resources mobilization and technological innovation on the part of cos. To upgrade its quality of network and services is urgently called for.

Market access and growth is alright but the improvement of quality on the above counts is necessity of the time.

Retailers Finding

Services provided by Retailers: - All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and Tariff Voucher of all the cellular service companies present in Jharkhand zone. Also most of them provide only pre-paid connection.

Satisfaction: - Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand, 10% of them push RCOMM brand to the customer and rest 16% retailers are not satisfied with RCOMM brand due to claim pending and the distributor. The retailers don’t get schemes communicated in time by distributor and distributor does not provide RCV & e-Top properly.

Problems: - Around 15% of the respondents that there is network problem with RCOMM, on the other hand they found its competitors viz. Airtel, BSNL, TATA indicom network connectivity of very good to good level. Around 16% retailers which are under puja enterprises distributor projected problem with distributors. They don’t get schemes communicated in time by distributor and distributor does not provide RCV & e-Top.

Support from company: - Most of the retailers ensnared that they are supported by the companies’ personnel & companies’ helpline. All companies provide POP at right time and in adequate number.

Claim process:- In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take 60-90 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit 0-30 days. The claim process services of other competitors viz. AirCel, Smart, & Tata Indicom are almost at par with the IDEA cellular ltd.

Chapter – 6

Suggestions Appendices ❖ Bibliography ❖ Questionnaire

Suggestions

On the basis of extensive study and research, here are some recommendation and suggestion which may help the company to market the product and service more profitability and increase its share in the Telecom market.

1. PROMOTIONAL ACTIVITIES

The company expand the budget allocation for promotional campaign in center Bihar & Jharkhand. It has affected the sale service brand image of Reliance especially in Jharkhand. Low supports in promotion have lead to fluctuation in sale

There may be some useful tools which can be summed as follows:-

1) Advertising – advertising should have a clear objective and message, which has not been found in recent ads. Reliance is a faster growing provider service in each state .every offers and schemes they should show with proper message for benefit to the customer. In busy life customer do not remembered any offers and which service we can provided for the customer therefore they should by force showing advertisement in growing market and among customer .customers wants continuously exposure in Cable and Local newspapers.

2) Persuasive Advertising :- Now there is a need of persuasive advertising for Reliance service which can be moved into the category of “comparative advertising”. It will help the company to establish the superiority of its brand service through specific comparison of one or more attributes and features.

(3)Technical Expertise:- The advertisement should show the companies expertise, experience and pride in market the product service sale.

Media A combination of print ads and TV commercial do a better job. Local ads and publicity should be giving more stress. Hoardings, banners, wall painting should be promoted, as some expenses are also beard by dealers. Ads on Cable network result greater audience attention. Schemes, gift offers etc. must be highlighted through Radio and Local newspapers.

2. SALES PROMOTION

Cash discount

Premiums

Appointment of sale promoter

Financial schemes

3. OCCASIONAL DISCOUNT

The company may go for occasional discount offers or price off from time to time specially during any festival. Off season discount may also prove helpful to check fluctuating sales.

4. PRODUCT QUALITY AND TECHNICAL FEATURES

As for as some hand set mobile product quality is concerned, there is an urgent need of technical up gradation of Reliance mobile product line. It would be beneficial for company to launch some colors mobile hand set with the some added feature and minimum price.

BIBLIOGRAPHY

BOOKS

Marketing Management - Phillip Kotler

Marketing Research - Tull & Hawkins

MAGAZINE

Business Today

Advertising & Management

NEWSPAPERS

Economic Times

Hindustan Times

WEBSITE

www.COAI .in

www.AUSPI .in

The relevant information from the internal source of the organization

Questionnaire

1. Whether following things are available?

▪ Monsoon offer 48%

▪ Kit 90%

▪ V-top 40%

▪ E-Recharge 90%

The survey revealed that 48% retailers have monsoon Offer, 90% have kit, 40% have V-top and 90% have E-recharge.

2. What is the frequency of DSE visit?

▪ Once a Week 20% ▪ Twice a Week 50% ▪ Thrice a Week 30% ▪ None of above 0 %

The survey revealed that 20% retailers have said that DSE visits once a Week, 50% retailers have said that DSE visits twice a Week, 30% retailers have said that DSE visits thrice a Week.

3. What availability of stock you keep for sale in Your shop?

▪ Daily 9% ▪ weekly 72% ▪ In 15 days 18% ▪ Monthly 1%

The survey revealed that 9% retailers keep daily stock, 72% retailers keep Weekly stock , 18% retailers keep stock of 15 days and 1% retailers keep monthly stock.

4. What nature of problem you face with RCOMM?

▪ Service level 31% ▪ Claim level 95% ▪ Product availability 18% ▪ Product awareness 25%

The survey revealed that 31%, 95%, 18%, 25% retailers have problem with service level claim level, product availability and product awareness respectively.

5. How much time is taken by the distributor to reimburse your claims?

▪ 20 days 11% ▪ 30 days 25% ▪ 45 days 25% ▪ 60 days 39%

The survey revealed that 11%, 25%, 25%, 39% of the retailers are reimbursed by distributor at claim level respectively.

6. Who are the major competitors of RCOMM?

▪ Airtel 55% ▪ Aircel 15% ▪ BSNL 15% ▪ Tata Indicom 30% ▪ Smart 8%

The survey revealed that Airtel and Tata indicom are the major competitors of RCOMM.

7. If you have any problem then whom you will prefer to talk?

▪ Distributor 10% ▪ TSM 23% ▪ DSE 67%

The Survey revealed that 10%, 23% and 67% retailers prefer to talk to Distributor, TSM and DSE.

8. How do you know about new scheme?

|Companies | SMS | Poster |DSE |
|Reliance |( |( |( |
|Airtel |( |( |( |
|AirCel |( |( |( |
|smart |( |( |( |
|Tata Indicom |( |( |( |

9. How much time do you take to activate a sim?

(i) 10-15 min. 44% (ii) 15-30 min. 38% (iii) 30-60 min. 6% (iv) Above 60 min. 12% The survey revealed that 44% retailers take 10-15 min., 38% take 15-30 min., 6% take 30-60 min. and 12% take more than 60 min. in activation of a SIM.

10. From which company distributors you are more satisfied?

i) Airtel 34% ii) Reliance 28% iii) BSNL 17% iv) AirCel 16% v) TATA 4% vi) None 1%

-----------------------
[pic]

[pic]

70%

30%

Similar Documents

Premium Essay

Ip Address

...connection * Device needed: pc, laptop, cellphone with built in wireless card that can server as a wireless hotspot * Another would be via USB dongle with sin card capable for GSM connection like 3G or LTE * devised on sunglasses or reading glasses with voice command * internet access that can be seen in your peripheral vision and can be access through brain waves. you just need some implant in the brain * IMT-Advance" which have a theoretical max speed if 1 gbit /Second 2. What is an IP address? * IP address - a unique identifier assigned to your PC in a network connection * Internet Protocol address is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication. Source: Wikipedia a. How do you know your computer’s IP address? * command prompt then ipconfig * if you have a virtual network computing (vnc) icon, you can hover on it to see your IP address b. How do you know you are behind a firewall? * if you cannot access sites like facebook and twitter in a certain location like the office but you can do...

Words: 957 - Pages: 4

Premium Essay

The Gettysburg Address

...Abraham Lincoln: The Gettysburg Address (1863) At the centre of all that Americans value is freedom. This includes political, religious, economic and personal freedom etc., and many Americans regard their society as the best and freest society in the world. Freedom is a value that is deeply rooted in the history of the country, as it goes back to the Declaration of Independence in 1776 and later also the U.S. Constitution and its Bill of Rights. The ideal in these is that liberty and equality go hand in hand, but this is not always the case. The American Civil War is one the greatest examples on this. The war had its roots in the question about slavery, and it ended up costing the lives of more Americans than all of the U.S.’s subsequent wars together. On the afternoon of November 19 1863, four months after one of the Civil Wars bloody fights, the president at that time, Abraham Lincoln, holds a speech in which he encourages the people of America to end the war. Furthermore, he reminds the audience of the ideals on which America was founded, and how the Civil War is threatening them. Last but not least, Lincoln honors the fallen and encourages people to finish their unfinished work. Abraham Lincoln frames his speech in a historical perspective and introduces two of the most important American values already in his first sentence of his speech. “Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition...

Words: 897 - Pages: 4

Premium Essay

About Ip Address

...With the rapid development of the Internet in recent years, in twenty-first Century, the society presented a number of important features of digital, network and information technology, it is a network as the core of the information age. To realize the information, we must rely on the perfect network, because the network will be very rapid transmission of information, and to improve the network will have to improve the construction of the network Ip address database. Because the Internet is based on the Ip address, each Ip has its physical location in theory. In the IP address of the library to do better with sina, Taobao, Tencent, pure, and 17MON and foreign IP library very much, but most famous is maxmind, they are the IP data were good collection management. This paper designed to achieve the independent Ip address library construction, through their own design procedures for the Ip address of the grab, parse, and will meet the requirements of the Ip data saved to the Mysql database. The system data sources are divided into two parts, one part is to grab the spider to grab the data through the program operation, there is a part of the artificial way to collect Ip data. In order to ensure the data coverage and accuracy for the system is operated for a long time, the spiders crawl data capture enough data, and some redundant data from databases are merged in order to improve the query efficiency of the database. This design is based on the use of Maven management projects through...

Words: 336 - Pages: 2

Premium Essay

Analysis: the Gettysburg Address

...Analysis: The Gettysburg Address One of the greatest and memorable battles in the American Civil War in the 1860s is called The Battle of Gettysburg. Over 8000 soldiers died and were buried in temporary graves without any dignity. That’s why they were reburied at the Gettysburg National Cemetery in July 1863. Edward Everett the main orator, orated for 2 hours at the dedication of the cemetery and reflected all of the details of the battle, whereas President Abraham Lincoln held a very short speech within 2 minutes, which today is the most memorable speech in the world. Its structure and message is so striking and timeless that even students at high schools have to learn it by heart. He starts his speech at the very first beginning, namely when the United States were found in 1776 with the Declaration of Independence, which he even quotes saying “that all men are created equal”. This gives his speech a good basic and foundation to rely on and picks up the idea of a great, equal nation, that contradicts by having fought such a war. However that may be, by saying they were all created equal he honors the fallen soldiers, as they honored this value as well and died for it. So you might say the civil war was fought to secure the American values such as freedom and equality. After that he goes on with talking about the present. He perceives the civil war as being a test “whether that nation can long endure”. And for him it seems like we passed the test, as many soldiers gave up...

Words: 609 - Pages: 3

Premium Essay

Network Address Classes

...internet the Internet community in five address classes. These classes were defined in order to accommodate networks of varying sizes. TCP/IP supports class A, B, and C addresses assigned to hosts. These classes define which bits are used for the network ID and which bits are used for the host ID. It also defines the possible number of networks and the number of hosts per network. Class A addresses are assigned to networks that have a very high number of hosts. The first 8-bits make up the network ID while the remaining 24-bits are used to define the host ID. This affords a network with class A addresses to have up to 126 unique networks and over 16,000,000 hosts per network. This is the largest address class in respect to hosts and compared to class B addresses. Addresses in the B class are assigned to networks that are medium to large in size. The first two bits are always assigned to binary 1 and 0, while the remainder of bit completing the first octet as well as the second are used to define the network ID. The following and remaining 14-bits are used to define the ID of the hosts. There are 16,384 networks that are allowed in this class and 65,534 hosts per network. This class has close to an even amount of networks to hosts per network ratio. Whereas class C addresses give you more networks than hosts. A class C address is assigned to networks that are small and don’t have very many hosts. The first three bits of this address class are assigned the binary code 1 1 0...

Words: 519 - Pages: 3

Premium Essay

Ip Address Schema

...In order to properly address the Infrastructure upgrade of the Kamazon Network our group decided that an appropriate ip address schema that will take into account the idea that people will be using more than just a desktop computer. They will have tablets, laptops, departmental printers, and smart phones. This is also based upon the understanding that every Department will have at least two printers for the staff and one for the Manager/Supervisor or VP of that Department. So with that being said, we estimated that could be at least three or more accurately four ip addresses per employee. So we multiplied the number of users per department by the number of estimated devices that each employee will be using. With the rationale in mind of estimating that there would be at least 4 possible devices per user, plus three possible printers per department, and the addition of a Wireless Access Point on the Management floor, network hardware which should include the printers we previously mentioned, one router for the LAN and WAN connections, a wireless access point, 12 printers for the entire organizations printing needs, and 5 servers We determined that there had to be one File and Print server, A Directory server that is also running DNS and DHCP, an E-commerce/Database server, a Web Proxy server and a Web server. It is understood that these servers are not part of the project plan per se, but by establishing an entirely new ip address schema we must address the number of servers...

Words: 3659 - Pages: 15

Premium Essay

Ip Address Classes

...IP Addresses Classes and Special-Use IP Address Space The A, B, C IP address classes were first introduced in the 1970s as the original routing scheme to organize IP addresses into manageable, recognizable chunks. They were designed to signify different sizes of networks. Class A was for large networks that didn’t need many networks but instead needed a lot of hosts. Class B was medium sized with more networks but less hosts. Class C was for small organizations that needed many networks but few hosts. This system worked well until the 1990s when, due to demand, a classless system was developed called the CIDR (classless inter domain routing) system. CIDR allows for a more flexible allocation and customization of a network’s routing system. The address spaces are as follows: Class A’s first octet ranges from 1 to 126 Class B’s first octet ranges from 128 to 191 Class C’s first octet ranges from 192 to 223 Class D’s first octet ranges from 226 to 239 and are multicast addresses comprised of either pull or push types. A first octet that starts with 127, 224 and 225 are reserved for government use and testing. RFC 1918 IP address ranges are private and can be used within any network to subnet or expand their network. They will never go over the internet and are automatically dropped by any router connected to the internet. They are as follows: Class A = 10.0.0.1 through 10.255.255.254 Class B = 172.16.0.1 through 172.31.255.254 Class C = 192.168.0.1 through 192.168...

Words: 445 - Pages: 2

Premium Essay

Ip Address Scenario

...Unit 1 Exercise 1 IP address scenario There are many factors involved in this scenario. For example, the building may lend itself to certain network designs. You may have multiple floors or a single floor. Multiple data closets or just one. You may have virtualized servers or desktops. You will want to accommodate all these into your design. 50% may seem like too much now, but realistically, 200 or 300% might be more acurate. A simple design you can consider is 1 floor with a single data closet serving 150 users. You need: A core network Networks for your firewall, dmz, remote vpn clients, etc switch mgmt network server network voice network wireless network networks for other services you have not yet identified, like security, cameras, fire, door, video, etc You should have multiple domain servers and dhcp servers While you can get away with using high end switches for dhcp, a couple windows servers will do the trick and give more insight when you are troubleshooting Most systems can get along with dhcp, so that is fine, (some older systems still need host files) but there are support benefits to statically assigned addresses. In any case, you will want reserved space in these networks for your network devices, ie. vlans, redundant or clustered systems, etc. For you design, you could use the 10.1.0.0 address space using /21 (10.1.0.1 - 10.1.7.254) Your netmask on the devices will be 255.255.255.0 Reserve the first and last 20 or so addresses in each dhcp...

Words: 694 - Pages: 3

Free Essay

Analysis of Gettysburg Address

...Rhetoric Essay In Abraham Lincoln’s speech, The Gettysburg Address,he inspires morale and motivation to the Union soldiers through the use of rhetorical devices such as diction, repetition, ethos, and concession. Lincoln in two to three minutes managed to honor those who had fallen, justify the reasons behind the Civil war, establish the principles upon this nation was founded upon, and influenced soldiers to finish what they have started. To bring unity between the North and South and most importantly to abolish the practice of slavery. Lincoln commences his speech by reminding the audience of the founding fathers vision referencing to the Declaration of Independence, “Fourscore and seven years ago”. Lincoln’s choice of diction portrays him as intelligent and knowledgeable, which asserts his ethos,in result an authoritative ambiance. He then goes on to say “our fathers brought forth on this continent a new nation”, adopting a less intimidating tone through the use of concession. Aware of the fact that the best way to connect with an audience is to have something in common. “Our fathers”, demonstrates diction being used to establish trust and unity between the audience and Lincoln. He then continues to say “brought forth on this continent a new nation”,which intensifies how this nation was conceived through the use of repetition. “Conceived in liberty, and dedicated to the proposition that all men are created equal”, Lincoln lays the foundation for his future statement...

Words: 260 - Pages: 2

Premium Essay

Ip Address Class

...IP Addresses Classes and Special-Use IP Address Space History of IP Classes. When IP was first standardized in September 1981, the specification required that each system attached to an IP-based Internet be assigned a unique, 32-bit Internet address value. Systems that have interfaces to more than one network require a unique IP address for each network interface. To provide the flexibility required to support networks of varying sizes, the Internet designers decided that the IP address space should be divided into three address classes-Class A, Class B, and Class C. This is often referred to as classful addressing. Each class fixes the boundary between the network prefix and the host number at a different point within the 32-bit address. Class A Class A network address has an 8-bit network prefix, with the highest order bit set to 0 (zero) and a 7-bit network number, followed by a 24-bit host number. Today, Class A networks are referred to as “/8s” since they have an 8-bit network prefix. A maximum of 126 (27 -2) /8 networks can be defined. Each /8 supports a maximum of 224 -2 (16,777,214) hosts per network. Since the /8 address block contains 231 (2,147,483,648) individual addresses and the IPv4 address space contains a maximum of 232 (4,294,967,296) addresses, the /8 address space is 50 percent of the total IPv4 unicast address space. Class B Class B network address has a 16-bit network prefix, with the two highest order bits set to 1-0 and a 14-bit network number...

Words: 786 - Pages: 4

Premium Essay

Gettysburg Address Analysis

...Gettysburg Address Thanks to the men who have fought with their blood, sweat, and tears, there has been justice and liberty brought upon to our Nation. This Nation is being put to a test as we speak. We’re being put through a test that determines whether or not this country is living up to it’s word. There is nothing more important for us to do than to honor those soldiers who have put all their might into this battlefield we stand on today. It is our duty to honor those who have lived or died after the battle. It is not our place to own this battlefield, which it is not the battlefield us civilians have fought on. The world is most likely just going to do its thing and move on, but the actions of the courageous soldiers will forever have an impact. We have some type of obligation as proper civilians to ensure that their efforts will remain known and remembered. For their endeavours will always continue to inspire us to fight for the country that is now ours and has been hard fought for. We can not just throw away all their hard work for nothing. Once and for all, our people will live by the laws of freedom for all. We must rethink the ideas behind what freedom is and take that in to put into our government for our people....

Words: 457 - Pages: 2

Free Essay

Ipv6 Address Type

...IPv6 Address Type - Multicast Overview: As part of your assigned readings and material covered in class lecture, you have learned about IPv6 address types, including unicast and multicast addresses. For this assignment, you will expand your knowledge of the use of multicast addresses compared to the use of broadcast addresses in IPv4. Required Resources:  Textbook and lecture notes  Internet access Research Resources: • IPv6 multicast address – overview o http://www.tcpipguide.com/free/t_IPv6MulticastandAnycastAddressing.htm • IPv6 subnet scanning RFC o http://www.ietf.org/rfc/rfc5157.txt Deliverables  Perform additional research to understand the use of multicast addresses in IPv6 protocol compared to IPv4 broadcast addresses with emphasis on: o Neighbor discovery o All nodes address o All routers address  Describe the process of neighbor discovery including the use the all nodes address for achieving the same result as the IPv4 ARP protocol.  Include the IPv6 multicast address for all routers and all hosts.  Perform research to determine: o Are you able to perform subnet “scanning” by simple sending an ICMP echo packet to the “all hosts” multicast address? Similar to the concept of sending an ICMP echo packet to the broadcast address on an IPv4 subnet. o Provide an estimate of how long it would take to scan, through a tool similar to NMAP, an entire /64 IPv6 subnet to find every possible host, not using the multicast “all host” address. Use...

Words: 883 - Pages: 4

Free Essay

Gettysburg Address Rhetorical Analysis

...Abraham Lincoln’s “Gettysburg Address” has a strong and lasting influence on all those in attendance, including the friends and families of those who perished in the onslaught that occurred at Gettysburg. Lincoln memorialized those who lost their lives in the battle, while instilling a passion in the hearts of the remaining soldiers. Lincoln used pathos, repetition, and balanced phrasing to help him achieve his purpose. Many examples of emotional appeal can be found in the lines of the “Gettysburg Address.” Lincoln opens his speech by mentioning the ideals upon which this country was created. This reminded the audience of the freedom received with the writing of the “Declaration of Independence” and of victory over a conflicting power. Lincoln states “The world will little note, nor long remember what we say here, but it can never forget what they did here.” This statement immortalizes the sacrifices that the fallen soldiers made and reminds the audience their loved ones died for a cause and their sacrifices will never be forgotten. Lincoln uses repetition throughout his speech for effect. Lincoln states that “we can not dedicate—we can not consecrate—we can not hallow—this ground.” Even though the words that he uses are synonymous, the repetition allows Lincoln to strengthen his point, that the sacrifice these men made vastly outweighs mere words alone. In the final sentence, Lincoln proclaims “that this nation, under God, shall have a new birth of freedom—and that government...

Words: 456 - Pages: 2

Premium Essay

Ip Address Scenario

...Theren Woods 9/24/2015 NT 1210 Unit 1. Exercise 1. IP Addressing Scenario A design for a 1 floor office with a single data closet serving 145 to 254 users would need a core network, networks for firewall, a switch management network, a server network, voice network, wireless network, and a network for future services to accommodate the potential 50% growth the company intends to happen. The subnet range that should be used to accommodate 145 hosts plus a potential 50% growth within the next two years should be 255.255.255.0. This subnet mask range would support 254 hosts and this particular scenario is only planning for no more than 218. The IP addresses should be statically assigned because dynamically assigned IP addresses can change each time you connect to the internet but statically assigned IP addresses are reserved for the user and don’t change over time. Statically assigned IP addresses would definitely be best for an office environment because you want the same IP addresses everyday so the computers can talk to the server and with one another daily. You should have more than one network/subnets for computers, printers, future use and other host that may be needed. If DHCP is used you should use a Windows Server because it is safer. Normally a hacker will try to penetrate your router or firewall first so if that happens they will also have your DHCP. If it is on a server that’s another added layer to try and hack...

Words: 255 - Pages: 2

Free Essay

Ipv6 Address Type Multicast

...8/22/2015 IPv6 address type- multicast There is are several differences between ipv4 and ipv6 below I will break them down a bit IPV4 is 32 bit over 4 octets doesn’t have built in security uses broadcast and bits extend from 2^32 power IPv6 is 128 bits over 8 quadrats has built in security doesn’t use broadcast and bits extend from 2^128 power Those are the major differences between IPv4 and IPv6 next we get into a function of IPv6 which is unique it’s called multicast Neighbor Discovery Neighbor Discovery uses ICMPv6 messages to manage neighboring node interaction. Neighbor Discovery replaces ARP, ICMP Router Discovery, and ICMP Redirect and provides additional functionality. Neighbor Discovery Messages All functions of Neighbor Discovery are performed with the following messages: * Router Solicitation  IPv6 hosts send Router Solicitation messages to discover IPv6 routers present on the link. To prompt IPv6 routers to respond immediately, hosts send multicast Router Solicitation messages rather than waiting for a periodic Router Advertisement message. * Router Advertisement  IPv6 routers send Router Advertisement messages either periodically or in response to the receipt of Router Solicitation messages. Router Advertisement messages contain the information required by hosts to determine what the link prefixes are, what the link MTU is, whether or not to use address autoconfiguration, and the duration for which addresses created through address autoconfiguration...

Words: 1401 - Pages: 6