...Marketing intelligence should contain the very strategic information that is important for the launch of the service. It should talk about the survey of the neighborhood, the information contained in it helps in strategic planning and critical decision making. Marketing intelligence helps in identifying potential competitors and their marketing positions. It is a set of techniques and principles for systematically, collecting, recording analyzing and interpreting data to aid marketing decision makers. Market intelligence involves gathering information on a regular, ongoing basis to stay in touch with what’s happening in the marketplace it is also important that these reports are combined to form a sort of white paper for the doctors to come to very important decisions based on the type and category of service that they plan to have. This will allow the doctors to speak about the very important concept of price differentiators so that the orthopedic centre ad come to broad price based strategies. This intelligence is a very important tool for taking very important moves for doctors in terms of inputs for services and output for types of services that are expected to be given to target customers. It is also important for Doctors to know if this will be viable in the vicinity and if it is even right for them to start such a service. References Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. ...
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...evaluation of current market and competition, product development, financial perspective and the future prospective of profitability of the company. The food service industry is experiencing a steady growth in demand amongst the consumers in Singapore. A microenvironment analysis shows that technological advancements have changed the industry in a drastic manner. Industry analysis using Michael Porter’s five forces shows that the strongest force that affects industry profitability is the threat of substitutes. The food service industry faces threats from a whole range of restaurants, fast food chains and locally owned food businesses. The market is segmented into the various age groups, each have to be catered for. Different marketing strategies can be implemented to tap into the different segments. The obstacle facing TRCS is the fast paced changing scene in the industry by consumers and industry players alike. Consumers changes tastes and habits very quickly. Industry players are investing heavily in reinventing themselves to have a bid on the market share. Competition in the industry are held high as there are many established players which are offering promotions which are competitively priced and strategic locations which are near the consumers. With different promotions already available to the public, we are still able to tap into the market. We are able to differentiate ourselves through value added activities such as catering and quality services at...
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...MBA 5501, Advanced Marketing Colombia Southern University Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What next? Gillette is one of the well-known razor brand targeted at men. The razor has received popularity and accepted by men who entrust their faces and skin to Gillette. The technological innovation and commitment for quality and continues improvement geared towards the unique needs of men, which helps them to feel and look their best after each use. Gillette has been successful in convincing the world that more is better, in regards to the number of blades and other features of a razor. To be successful in the business, it is imperative that, a company understand the needs of its customers and ensure that those needs are met and available to customers. Gillette Company understands what men desire in their use of razors for their grooming and also understands and know how to market the Gillette brand to all men around the world. Also the technological innovations and breakthroughs has created the most quality and well soughed razors by men around the word. From the twin blade (Trac II), THE Ara , the introduction of the triple blade shaving system, and the six bladed fusion, Gillette has become the best grooming kits for men who seek fresh feeling, and has become a brand for billion(Kotler & Keller, 2012). Gillette believes in quality and channels...
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...1.0 Business Description 1.1 Company Background Shiseido started off Japan's first Western-style pharmacy 140 years ago in 1872 (Shiseido, 2012) .Since then, Shiseido has led Japanese cosmetics technology and culture, it has expanded its business to countries and regions in Europe, Americas, and Asia/Oceania (Shiseido, 2012). Shiseido expands globally since 1957 in a number of countries in the Asian market, starting point in Taiwan then to Singapore, Thailand and China. Shiseido brand products are sold in 88 countries and regions including Japan ,as of April 2012 (Shiseido, 2012). Shiseido is accelerating the speed with which we are exploring new markets in order to deliver Shiseido brand products to more customers around the world. Currently Shiseido has 10 Research and Development sites and 15 plants in their production network. Primary product focus are on skincare and cosmetics, other product offerings includes healthcare, fine toiletries, restaurant operation and other activity. Their skincare range targets at women from 15 and above, having different skincare ranges for different age groups (Anon.). Their major competitors includes in Japan, local big players such as Kanebo and Kose. 2.0 Internal Analysis 2.1 Strengths Shiseido's strengths includes having more than 10 strong brands/lines, having the advantage in more than 100 years of skincare research and high quality assurance on the products they manufactured (Shiseido, 2012). Shiseido's current resources...
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...Page 1 of 21 SECTION A: Problem in Context and Statement of the Problem The effect of In-store advertising and strategic shelf space within the South African FMCG market, and the impact it has on consumer buyer behaviour. Impulse buys are a form of consumer buyer behaviour but could it be that these buys are purchases that are fueled by emotion and desire, for instant gratification and not just a spontaneous urge. Research shows (Shaw, 2014) us that in fact we are drawn out of a subconscious state of being into a conscious one when that “impulse” to buy something not on our list occurs. “Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Kuester, 2012). This proposal is going to look at different influences and how these influences affect consumer buyer behaviour. Objectives: This proposal is going to establish to what extent the effects of in store advertising and shelf space/product locations have on consumers buying behaviour 1. To examine how in store advertising effects the consumer buying behavior. 2. To determine the effect of shelf space / product locations on consumer buyer behaviour. Further detailing on the above objectives: 1. To examine how in store advertising effects a shoppers buying behaviour This objective is to prove the relationship...
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...Sally Predue Unit Assignment Unit IV Advanced Marketing MBA 5501 Discuss what Brand elements would be most useful for differentiating your company’s brand from competing brands? According to Kolter and Keller (2012) brand elements are components such as logos, slogans, design, symbol and name that are a trademark which identifies the company’s product.(p.- 250) This type of branding will differentiate Arimount’s Everlasting 24 deodorant brand from the other competitive deodorant brands. Arimount has been in the hygiene business for over twenty years and their brand, logo, and name, is currently established; so they will continue to use them. According to Differentiating: Alternative ways to differentiate. (2008) the design of a company’s product can make the difference in getting the sale.(Para.-5). Arimount‘s design team has created an packing for each individual gender. This special packing is an attempt to attract women, men and teenagers. So, the packaging and design need to reflect targeted consumers. The women and teenage girl’s line will be compact packing. This factor helps to provide easy storage for their purse. Also, the packing design will be composed of soft girly colors, such as purple, pink, light greens and soft baby blue. Secondly, the men and teenage boys packing line will be composed of, red, black, brown, dark forest green. In essence, packaging is a vital element that is needed to help appeal to consumers and peek their interest. The consumer...
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...Advanced Sport Media & Marketing Assignment #2- Super Bowl Commercials The Successful NFL Sponsor: Hyundai Background • As an official auto sponsor of the NFL, Hyundai aired four commercials for super bowl, two during the game and two premiering beforehand • The commercials are huge success: “The Chase’ has 23 Million views while “The First date” has 14 million views on YouTube. Two of the four commercials are ranked as the “Top 5 Super Bowl 50 commercials” Situation Assessment • Hyundai is about to launch its high-end sub-brand called Genesis • The “first date” commercial not only successfully advertised the luxury model, but also pinpointed the specific features on of Genesis: car finder • “The Chase” has a exciting, movie-like vibe that demonstrates the remote start feature • “Ryanville” has a casual and funny vibe that introduced the pre-collision breaking system feature of the new 2017 Elantra • “Better” speaks about Hyundai’s philosophy: the drive for better • “Better” sends the most important message: “Why we do it” instead of “What we do” Evaluation of Strategy • All four commercials showcased different features of the car: car-finder, remote-start, pre-collision breaking system, and Hyundai’s “strive for better” philosophy • Three promoted features are often seen in high-end, luxurious cars, with a strong emphasis on safety and family • Hyundai’s adjusting its brand image, with solid strategy to move into higher end of the auto industry ...
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...MBA 5501, Advanced Marketing Colombia Southern University Why has Amazon.com succeeded online when so many other companies have failed? Amazon Inc. is an American international e-commerce business. It started by Jeffrey P. Bezos in the year 1994. It is a world’s largest online retailer, the company managed to survive and successful, while many other companies failed. Amazon.com success largely depends on its ability to structure its business model in unexpected ways (Business Insider) Amazon.com provides a massive volume of products from various retailers, giving consumers a variety of options to choose from at a twenty four hour, seven days and three hundred and sixty days in the year. Consumer, again have the option to shop at any time of the day and could purchase all items needed at one time without having to go from store to store. To make it easier for consumers, Amazon.com “creates personalized storefronts for each customer by providing more information and more choices than could be found in a typical neighborhood store. Amazon.com survival and success also depended on its different ventures and willingness to invest in the latest internet technology, which intend made shopping online faster, easier and more personally rewarding to consumers and retailers. The ability to position its self not only as a bookstore but also as a technology company has not only increase the success of Amazon.com but has also met the retailing needs of companies of virtually all sizes...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...Interface * Intra-LTE (Intra-MME/SGW) Handover Using the S1 Interface * Handover Measurements * Handover Optimization and Design Principles * Handover Parameters * Handover Evaluation Mechanisms * Handover Failures in LTE * Conclusion. References: 1. Han, J., & Wu, B. (2010, October). Handover in the 3GPP long term evolution (LTE) systems. In Mobile Congress (GMC), 2010 Global (pp. 1-6). IEEE. 2. Iñiguez Chavarría, J. B. (2014). LTE Handover performance evaluation based on power budget handover algorithm. 3. Rao, V. S., & Gajula, R. (2010). Interoperability in LTE. White Paper Continuous Computing, published in webbuyersguide. com. 4. Cox, C. (2012). An introduction to LTE: LTE, LTE-advanced, SAE and 4G mobile communications. John Wiley & Sons. 5. Kreher, R., & Gaenger, K. (2010). LTE signaling: troubleshooting and optimization. John Wiley & Sons. 6. Network, E. U. T. R. A. (2011). S1 Application Protocol (S1AP)(Release 10). *More...
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...computer teacher at Garfield High School in downtown Los Angeles, California. To his surprise, the school lacked the computers he needed for the class, so he took an alternative position as a math teacher. In that first year of teaching, Mr. Escalante was confronted with many obstacles. The school was in the verge of loosing its operative certification; many students scored poorly in their academics, had problems with drugs or were involved in gang violence. As a new teacher, he constantly felt frustrated, with a sense of guilt for not inspiring his class to love math the way he did. Subsequently, and against all the odds, Mr. Escalante made a great contribution in the lives of students, and transformed the face of the College Board’s Advanced Placement Program® (AP®). Most...
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...OMNITEL PLAN 1) OPERATING MARKET: Market sector: Telecommunication After the collapse of Soviet Union in 1991 the first Lithuanian telecommunication company was organized by two Lithuanian entrepreneurs -Doctor of Economics J. P. Kazickas and Victor Gediminas Gruodis. Today JSC “OMNITEL” is recognized as the leading mobile communication service provider in the Baltic countries. From 2004 the company was joined to international telecommunication and network service provider SC “TeliaSonera” which is considered to be listed in Europe’s 5th largest telecom operators. According to the Communications Regulatory Authority (CRA) in 2010 in the latest quarterly report Omnitel in revenue covered: * 35.4% of the Lithuanian mobile market * 39.7% of active subscribers * 56.7% of Lithuanian mobile broadband PC market Omnitel Businesses: GSM mobile services, mobile Internet access and integrated data transmission solutions. JSC „Omnitel“ activities includes data transfering, GPRS ( General Packet Radio Service), web services, mobile and radio service, voice transfering. 2) COMPANIES ORGANIZATIONAL STRUCTURE: (gavau informacija is draugu, kurie ruose diploma apie omnitel) Company constantly improves and develops the organizational structure towards horizontal one, thus ensuring the optimum flow of information from top management to the lowest level of management. However, the detailes of organizational structure of the company are not publicized. ( neisitikinus...
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...Group C1 Case Study D: M-Commerce Definition: Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device Question 1: What is the “8-second-rule” of the internet and why is it important to the m-commerce technology? 8 second rule: a webpage has to be loaded completely in less than 8 seconds in order not to bother internet users who feel frustration while they are waiting Application to the m-commerce technology: since it is a new technology and we will see that users have many concerns about it, phone service providers need to offer fast connection Especially since the current technology isn’t stable and reliable enough, especially in big western cities where it is most important Question 2: Why might it be useful to m-commerce providers to have records of their users’ purchase histories? Through the use of cookies during online navigation, users are “customizing” their use of the internet which allows them to have quicker and easier navigation (automatically fulfilled) This also allows providers to get a lot of information about customers Three main purposes of having records: * Customer Relationship Management * Targeted advertising * Geographic localization Question 3: What is the biggest concern most cell phone users have about using m-commerce services? What are some other...
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...require remedial work. Advanced Placement Test (AP) High school students, who are high achievers, have an option to take AP classes. The College Board requires that the AP class be taken by an accredited school and the courses have to be approved and audited by the College Board. Only the approved sites are able to use the "AP" designator on the transcript "Authorization to use the "AP" designation for your course. http://www.collegeboard.com/html/apcourseaudit/faq.html However, a home school educator can create an account on the AP Course Audit homepage at the College Board website. Once the account is created, submit the course material and course syllabus to be evaluated and pre-approved. AP is graded on a simple 5-point scale. Each university has their own guideline of which AP classes to accept and what grade level is required. Before taking the AP course, check with the Universities for their rules. The point-scale for the AP exam ranges from 1 to 5. 5 - Exceptionally qualified to receive college credit 4 - Qualified to receive college credit 3 - Qualified to receive college credit, although a 3 is not accepted by most colleges. 2 - Could possibly be qualified to receive college credit (keep in mind that almost no college will accept a score of 2) 1 - Not recommended to receive college credit There are 37 AP courses offered each May around the country. Remember that homeschoolers can only label courses as “Advanced Placement” on their high...
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...Microprocessor Wars Samuel W. Aldrich Principles of Marketing Tracy Foote July 3rd, 2012 Microprocessor Wars Computer processors are very complicated electronic devices that are used to be the brain of computers. They process all data in the computer and have revolutionized the world in every facet possible, creating new and quicker ways to accomplish tasks. There are a few companies that produce the x86 microarchitecture chips found in almost every desktop and many mobile devices today but only two are true heavy hitters in the market, Intel and Advanced Micro Devices (AMD). The market slug fest that has been happening between these two companies have driven the pace at which computing has advanced by leaps and bounds. They are a perfect example of how competition and not just supply and demand push industries to their pinnacle. To give a little background to the current market situation, Intel was the original inventor of the x86 microarchitecture central processing unit in 1978. Advanced Micro Devices didn’t start making chips until 1982; four years after Intel had already released their first x86 microprocessor chip as a company. Advanced Micro Devices along with Intel has over 99.5% of the market for x86 architecture central processing units. This means the two companies quite literally own the market and control the supply of computer processors. MaximumPC.com’s own history of the situation that expertly describes the beginnings and even reciprocal situation...
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