Marketing intelligence should contain the very strategic information that is important for the launch of the service. It should talk about the survey of the neighborhood, the information contained in it helps in strategic planning and critical decision making. Marketing intelligence helps in identifying potential competitors and their marketing positions. It is a set of techniques and principles for systematically, collecting, recording analyzing and interpreting data to aid marketing decision makers. Market intelligence involves gathering information on a regular, ongoing basis to stay in touch with what’s happening in the marketplace it is also important that these reports are combined to form a sort of white paper for the doctors to come to very important decisions based on the type and category of service that they plan to have. This will allow the doctors to speak about the very important concept of price differentiators so that the orthopedic centre ad come to broad price based strategies. This intelligence is a very important tool for taking very important moves for doctors in terms of inputs for services and output for types of services that are expected to be given to target customers. It is also important for Doctors to know if this will be viable in the vicinity and if it is even right for them to start such a service.

References

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?

In 1991 Intel marketing manager Dennis Carter created Intel. Intel is an American multinational company, manufacturer of semiconductor computer circuits. Intel has become world’s most recognizable computer brand after it started the long running Intel inside