...Benefit Analysis (CBA) Gantt chart Requirement Analysis Specification Data Flow Diagram System Flowchart Database Design Introduction Information Technology has brought different changes in the environment especially in the growth of advanced technology. Modern technology is used by many establishment either private or public in order to benefit the advantages that it brings to them. They use a computer as one of the devices to make work easier and faster. It is one of the aspects considered in order to gain accurate computation and easy manipulation of data and information in convenient way. This study reviews the development of approaches to reservations management in the hotel industry alongside models of the stages of development in information technology. An Online hotel reservation systems are increasing in importance and greatly facilitate cross border consumer activity. The Internet has enabled hotels to contract directly with a huge number of potential customers. It has also revitalized the role of agents and lead to a new type Of agent, the web agent or travel gate, selling a far wider range of accommodation on behalf Of a far wider range of hotels. Many...
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...Computerisation Strategy Proposal for the new TVU/LSHT training hotel (2009) 1. Introduction The aim of this report is to look at the possible implementation of computer and information technologies at the Thames Valley University, London School of Hotel Training (TVU/LSHT). This has become necessary because the business has experienced a severe downturn in revenue since 2009 which has resulted in them experiencing trading losses and a lack of investment in both the business and the facilities. Consequently, it has been recognised that a new strategy needs to be devised; which will include the development of new facilities, the enhancement of existing facilities and the introduction of a hotel wide computerisation system which will maximise the hotels operational efficiency. This proposal will specifically present the Consultants vision for the effective and successful introduction of information technology within the TVU training hotel; it will also take into account the increasing statutory obligations that it needs to meet. According to Wood and Brotherton (2008, p.331) Lodging businesses can no longer expect to succeed without the solid support of information technologies (IT), this is true for a variety of reasons but is partly because the current customers that the lodging establishments are looking to attract are part of the Net Generation, these people are surrounded in their daily life by IT, if these people are not provided with the technology that they...
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...Marketing and Reservation Report Evaluation of the main marketing tools available to tour operators The use of brochures and printed material is one of the most effective and widely used means of marketing tourism operations and establishments. A great deal of planning goes into brochures, and as a result, their credibility is often far higher than a value based statement on a website. In general, brochures are replaced and revised on an annual basis and attempt to provide as much information about the establishment, tour or destination as is possible. It is key that from one year to the next this marketing does not lose its effectiveness, and as a result, companies are continually attempting to identify new unique selling points. Therefore the inclusion of information on a company’s involvement in pro-poor tourism initiatives can make a vital contribution to the overall message and effectiveness of a brochure. Brochures are designed to stimulate customers and motivate them to buy. They identify needs, demonstrate in pictures and words the image and positioning of products and organizations, and carry the key messages. In this role they act in the same way as advertising. Brochures give a detailed overview of the products and services that I want to offer and they should be designed in an attractive, easy-to-read format. Brochure Advantages Flexibility Brochures offer a range of ideas in terms of designs and decorations. You can place pictures on different folds on a...
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...Turkiksa app. This application is for Hajj package booking service. Allah (SWT) has ordered every Muslim to come to Mecca at least once in life for performing Hajj. For this purpose, Muslims come to Makkah every year from different parts of the world. Turkiksa App will sell to a wide range of people including anyone interested in taking a while to explore. Turkiksa anticipates achieving positive cash flow by year three with future target development in the application to include more features and services to offer users. Making a Hajj booking service appointment online is nothing new, but services like Turkiksa is putting a Hajj booking twist on the trend. Turkiksa Travel provides our Muslim brothers and sisters Hajj and Umrah services at lowest possible rates. We facilitate our customers with flight reservations along with complete deals for Umrah and Hajj. Turkiksa App was designed to make booking last-minute appointments a lot easier. 1.1 Mission Turkiksa App philosophy is to maintain the highest standards in personalized customer service. We are dedicated to continuing to be a valuable resource to our clients by delivering convenience, comfort and cost savings. We aim to provide clients with a personalized and professional experience. 1.2 Objectives ❖ Develop technology solution that will increase the adoption and compliance rates of software based solutions by improving the visibility and ease of Hajj booking service. ❖ Achieve positive cash flow by year...
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...Airbnb, Inc. Marketing Plan Table of Contents Executive Summary 3 Situational Analysis 3 Company Analysis 3 Company and Marketing Objectives 4 Screening Criteria 5 Company Resources 5 Present Marketing Strategy 6 Marketing Collaborators - Current & Potential 7 Political and Legal 7 Competitive Analysis 9 Customer Analysis 11 Demographic Data 12 Market Analysis 12 Who is the target market? 12 Problem and Opportunity Summary 13 S.W.O.T and Key Factors from Situational Analysis 14 Strengths of Airbnb 14 Weaknesses of Airbnb 14 Opportunities of Airbnb 15 Threats of Airbnb 15 Target Market 15 Positioning Strategy 20 Other Core Strategies 22 Product 23 Product Life Cycle 27 Channels 27 Sales building blocks – techniques 28 Price 29 Promotion 33 Hospitality Forecast and Airbnb future 36 Conclusions: 37 Bibliography 38 Executive Summary Airbnb, Inc was built because of a risky idea and the company has continued to take risks as they have grown since 2008. That tendency of taking a risk has grown the company from eating dry cereal to survive, to being worth around $10 billion. Airbnb will continue to take that risk and succeed with their outlook toward customer service and providing the “sharing community” that Brian Chesky, Joe Gebbia, and Nathan Blecharczyk dreamed up. Opportunities for expanding brand awareness are what the company will focus on now with more advertising by mainstream media and word of mouth...
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...IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts. The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group. II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as entrants...
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...Industry…………………………………………………..p. 4 Top three companies in Hospitality Industry (Hotels)………..…………………………….p. 5 Marriott International, Inc. Comparative Strategy, Value Chains..……………………....p. 7 Differentiation Strategy of Marriott International, Inc……………………….…………...p. 7 Cost Leadership Strategy of Marriott International, Inc…………………………………..p. 8 Value Chains of Marriott International, Inc………………………………………………p. 8 Primary Activities…………………...……………………………………………….p. 8 Supporting Activities………………………………………………………………...p. 9 Business processes………………………………………………………………….p. 10 Conclusion………………………………………………………………………………….…p. 11 References……………………………………..………………………………………………p.11 “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”. (Bill Gates) Introduction. In the today’s world of competitive markets, information technology has a huge impact on the success of the companies. “The role of IT is constantly evolving and has changed significantly from the days when the IT organization was often referred to as “data processing.” Today, in many industries, IT enables some businesses to differentiate themselves from their competitors. Those companies that leverage IT for competitive advantage often differ from their competitors in two ways with respect to their IT...
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...Grand Escape Travel and tours A Feasibility Study Submitted to the Faculty of the Cavite State University Bacoor, Cavite In partial fulfillment of the requirements of the degree of Bachelor of Science in Business Management Major in Marketing Arcillas, Jaycel H. Atienza, Edwelyn G. Baccol, Jasmin C. Cabillo, Judy Ann D. Dinlasan, Sarah Joy P. Dugang, Philippe Madeleine Flores, Mary Rose D. Morcelos, Karl Ramon A. Tanglao, Marilie P. October 2012 Chapter 1 Introductory Page (Sarah Joy P. Dinlasan) Name and Address of Business Grand Escape Travel and Tours #11 Biak na Bato Street, Barangay Sto. Domingo, Quezon City Names and Addresses of the Principals * Mr. Karl Ramon A. Morcelos B2 L8 Anahaw St., Garden City II Village Queens Row West Bacoor City * Ms. Philippe Madeleine Dugang B16 L17 Charity St. Queens Row Central Bacoor City * Ms. Jaycel H. Arcillas B3 A Bagong Silang Queens Row East Bacoor City Nature of Business The Grand Escape Travel and Tours aims to provide affordable and reasonable tours to their clients. The business offers services regarding the need for travel and tour packages. The business started with the principal shareholders, sharing a common goal which is to provide quality service to the customers and to give extraordinary experiences. This travel agency was created to have a deeper understanding of what can cater most to the interest...
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...OPERATIONS MANAGEMENT MANUFACTURING INDUSTRY: AMUL Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF) which is a cooperative organization. The establishment of Amul is also known as White Revolution. OPERATION OF MILK Milk procurement activity at AMUL comprises development and servicing of village societies, increasing milk collection, procurement of milk from societies & its transport to the chilling locations, and resolving problems of farmers and village societies. The field staff of this division also help village societies interface with the Union on various issues ranging from improvement of collection, resolving disputes, repair of equipment’s to obtaining financing for purchase of equipment etc.. In essence, it procures from multiple production plants (the thirteen Unions), which in turn procure from the Village Societies registered with each Union. GCMMF distributes its products through third party distribution depots that are managed by distributors who are exclusive to GCMMF. These distributors are also responsible for servicing retail outlets all over the country. GCMMF sales staff manages this process. Retailing of GCMMF’s products takes place through the FMCG retail network in India most of whom are small retailers. Liquid milk is distributed by vendors who...
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...as an Industry 1.1 Introduction Meaning and definition Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: People who travel to another country simply for pleasure/leisure. People who travel to pursue specialist activities...
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...high occupancy rate (particularly during weekdays) that senior management demands. 2. 5C analysis See Appendix I for more details – Marketing audit, which contains 5C analysis. 3. Alternative evaluation Alternative areas to target Pros Cons Conclusion Young market ( specifically the younger market in Spain) Broader customers portfolio; public characteristics fits with part of Paradores´ value proposition Reduced purchase power trigger price reduction; normally they prefer staying in hostels Target younger segment by providing trendier decor in the non-historical buildings. Offer special promotions and activities Active tourism New trend in travelling philosophy and demand, which is line with Paradores´ main competitive advantages Not too common yet and need a special attention and specific means of communication Promote active tourism by promoting and sponsoring cultural activities as well as adventures and ecotourism-related programs Business segment Normally more money to spend, cult and informed people who could enjoy a different kind of stay Architectural restrictions to many sites and a very exigent public Improve business facilities where possible, e.g. specific sites as corporate retreats / Corporate partnerships to offer national discounts/promotions International markets Use of the existing...
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...Kendall College The Peninsula Hotel Chicago A Marketing Plan • Executive Summary Set in the heart of the “Magnificent Mile”, The Peninsula Hotel Chicago is ideally situated for visitors to experience all that the city has to offer. On the doorstep of Chicago’s premier business and shopping district, the hotel is located in the center of the city’s most exclusive shops and steps from the historic Water Tower. The Peninsula Chicago has 339 luxurious and spacious guestrooms and suites furnished in a magnificent classical style. The Peninsula Hotel property is renowned for its convenient and strategic location within the city. Also synonymous with the brand are the high level of personal service guests receive, and the comprehensive business facility available in luxurious settings. The Peninsula Chicago is targeting rich businessmen, repeat executives and leisure travelers by offering them great discounts in order to bring the occupancy and revenue up for the second quarter of 2011. By analyzing the marketing environment and completing the SWOT analysis the hotel can create specific strategies in order to meet the marketing objectives. The action plan will organize and distinguish the activities during the second quarter within the marketing team. Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves in terms of increasing overall revenue as a result of differentiating our products and services from the competition. Our...
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...industries and their performances. The tourism industry, as the largest and fastest growing industry in the world, cannot be excluded from this technology and its huge impacts. ICT provides information about tourist attractions in different destinations before travelling and improves tourists‘ satisfaction. Although Algeria has great tourism potentials, it still needs to be performed well in promoting its attractions to international tourists via ICT tools yet. This research explores the impact of ICT on foreign tourists‘ satisfaction of the tourism industry and uses Algerian tourist agencies as a case study, and proposes a model for the impact of ICT on sustainable tourism. Finally, it concludes that e-ticketing, e- reservation, online payment, multilingual and updated information websites are essential needs for planning strategies in the field of e- tourism. Also, it is recommended that the tourism authorities should develop e-tourism...
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...Sector Report No. 8 / 2006 ICT and e-Business in the Tourism Industry ICT adoption and e-business activity in 2006 European Commission Tourism About e-Business W@tch and this report The European Commission, Enterprise & Industry Directorate General, launched the e-Business W@tch to monitor the growing maturity of electronic business across different sectors of the economy in the enlarged European Union, EEA and Accession countries. Since January 2002, the e-Business W@tch has analysed e-business developments and impacts in manufacturing, construction, financial and service sectors. All results are available on the internet and can be accessed or ordered via the Europa server or directly at the e-Business W@tch website (http://ec.europa.eu/comm/enterprise/ict/policy/watch/index.htm, www.ebusiness-watch.org). This document is a sector study by e-Business W@tch, focusing on the tourism industry. Its objective is to describe how companies in this industry use ICT for conducting business, to assess the impact of this development for firms and for the industry as a whole, and to indicate possible implications for policy. Analysis is based on literature, interviews, case studies and a survey among decision-makers in European enterprises from the tourism industry about the ICT use of their company. Disclaimer Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information...
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...MARKETING TERM PAPER FOR [pic] AIRLINES: A MODEL OF EXCELLENCE IN THE CIVIL AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11 5.0 CONCLUSION 12 6.0 REFERENCES 13 6.1 ANNEX I 14 INTRODUCTION The Airline Industry has experienced global economic and ecological turmoil in the past two decades. This turmoil has brought to the fore the challenges being faced by the Aviation Industry in the world which have, in most cases, led to decreased profitability, lower growth rates, safety concerns and employee lay-offs among others. However, in-spite of the above mentioned challenges in the industry, Southwest Airlines has emerged as one of the most creative, most price competitive, safe, innovative and flexible company in the industry. The company has overcome unsurmountable challenges to become what is perceived today as a successful model of excellence in the industry with an extraordinary safety record in the last 40 years. In its forty-three years of service, the Dallas-based Airline continues to differentiate itself from other carriers with exemplary customer service delivered...
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