...previous discussion, as promised, attached is our proposal to provide business investment plan for Eagle’s Nest Hotels Inc., prepared by the following staffs: Weng Hong Hoh, Kang Yi, Nicklas Ivarsson and Moneeb Aziz. We would like to take this opportunity to thank for all the guidance throughout this project. This proposal contains plenty of information and ideas that we thought are suitable for the company’s strategy. The preferred option for investment, namely Aurora Resorts in Scandinavia Peninsula, has been offered for the consideration of the board and a detailed plan for implementation has attached. We will be looking forward to discuss the plan after you had reviewed our proposal. As always, please do not hesitate to call us or drop us an email if you have any enquiries or if we can be of further assistance. Thank you for your time and attention. Sincerely, Syndicate Group 1, Tutorial 10 – 11, Tuesday. Table of Contents Description | Pages | 1.0 Executive Summary | 4 | 2.0 Introduction 3.1 Background | 55 | 3.0 Investment Ideas 3.1 Eagle Nest Resorts & Spa in South East Asia 3.2 Aurora Resort in Iceland with spa 3.3 Castle by Eagle Nest with wine yard | 6789 | 4.0 Cost and Benefits 4.1 Cost/Income Statements | 1011-12 | 5.0 Recommended Idea | 13 | 6.0 Project Plan 6.1 Financial Evaluation 6.2 Timescales | 141515 | 7.0 Conclusion | 16 | ...
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...destination. It is a special Administrative Region of China, and located on the Southeast coast of China to the western bank of the Pearl River Delta. The area of 27.5 sq. km, population in Macau about 95% are Chinese, the remaining 5% includes Portuguese, Europeans and other regions. Chinese and Portuguese are the official languages, Cantonese being most widely spoken. The official languages are used in government departments in all official documents and communications. English is generally used in trade, tourism and commerce. Base on the destination life cycle, Macau is between Maturity and Saturation stage. Macau is well developed, visitors are still willing visit Macau, some are visit Macau frequently. However, some demand is decreased, like hotel, it is starting saturation. Ranking According to UNWTO, Macau ranks the 20th position in terms of the World’s international tourist arrivals and ranks the 5th position in Asia and the Pacific region in 2010. Also, in terms of international tourism receipt, Macau ranks the 11th position among other destinations in the world and ranks the 3rd position in Asia and the Pacific Region in 2009. 2. Comprehensive Inventory and Audit 2.1 The profile of visit and visitors Till to June 2015, the overnight visitors in Macau is around 1,000,000; the main visitors are from Mainland China, over 700,000 (63.8%), have decreased by 10.1% year-on-year, with those travelling under the Individual Visit Scheme falling by 4.2%. and Hong Kong visitors are...
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...2087 JUNE 15, 2007 CHEKITAN S. DEV LAURE MOUGEOT STROOCK Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Introduction For nearly 25 years, Rosewood Hotels & Resorts (Rosewood), a private hotel management company, sought to build a global reputation with iconic luxury hotels such as The Mansion on Turtle Creek in Dallas and The Carlyle in New York—trophy properties so distinctive, each could thrive on its own name, without any “corporate” identification (see Exhibit 1 for brand history). The Rosewood brand was muted, unmentioned in advertising, and known mainly to hotel professionals. However, in early 2004, to boost the company’s growth, John Scott, Rosewood’s new president and CEO, and Robert Boulogne, vice president of sales and marketing, were considering a new brand strategy. As Boulogne recalled: We thought the time was right to establish Rosewood as a true brand incorporated into the name of each hotel and prominently displayed in all communications for and at our properties. This would help provide us with a platform for encouraging guests who stay at one of our properties to stay at some of the others. But, they wondered how far they could push this branding strategy without undercutting the distinctiveness of each individually branded hotel. Company Profile and Background Headquartered in Dallas, Texas, Rosewood Hotels & Resorts, L.L.C, was a privately held company, established in 1979 by the Caroline...
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...2087 JUNE 15, 2007 CHEKITAN S. DEV LAURE MOUGEOT STROOCK Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Introduction For nearly 25 years, Rosewood Hotels & Resorts (Rosewood), a private hotel management company, sought to build a global reputation with iconic luxury hotels such as The Mansion on Turtle Creek in Dallas and The Carlyle in New York—trophy properties so distinctive, each could thrive on its own name, without any “corporate” identification (see Exhibit 1 for brand history). The Rosewood brand was muted, unmentioned in advertising, and known mainly to hotel professionals. However, in early 2004, to boost the company’s growth, John Scott, Rosewood’s new president and CEO, and Robert Boulogne, vice president of sales and marketing, were considering a new brand strategy. As Boulogne recalled: We thought the time was right to establish Rosewood as a true brand incorporated into the name of each hotel and prominently displayed in all communications for and at our properties. This would help provide us with a platform for encouraging guests who stay at one of our properties to stay at some of the others. But, they wondered how far they could push this branding strategy without undercutting the distinctiveness of each individually branded hotel. Company Profile and Background Headquartered in Dallas, Texas, Rosewood Hotels & Resorts, L.L.C, was a privately held company, established in 1979 by the Caroline Rose Hunt Trust...
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...S w 9B05M035 MAJESTICA HOTEL IN SHANGHAI? Jane Lu prepared this case under the supervision of Professor Paul W. Beamish solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Ivey Management Services Version: (A) 2005-12-02 On March 20, 2005, Richard Roy, executive vice-president of Majestica Hotels Inc., was in China, for negotiations with Commercial Properties of Shanghai Limited (CPS). They were discussing a possible management contract under which Majestica would be the operator of a new luxury hotel there owned by Shanghai Industrial Holdings. Majestica Hotels Inc. was one of the world’s leading operators of luxury hotels. The expansion into mainland China had been on management’s agenda since 1999. The opportunity emerged in late 2003 when a close...
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...TITLE: MARKETING MIX OF THE MANILA HOTEL SUBMITTED BY: 施天仁 Zyril Christian Cruz 2008290005 饭馆082 THESIS SUPERVISOR: Gu Huimin LOCATION OF RESEARCH: MANILA HOTEL TABLE OF CONTENTS CHAPTER I. INTRODUCTION BACKGROUND OF THE STUDY CONCEPTUAL FRAMEWORK THEORETICAL II. REVIEW OF RELATED LITERATURE RELATED LITERATURE LOCAL/FOREIGN RELATED STUDY LOCAL/FOREIGN III. PROBLEM AND ITS BACKGROUND STATEMENT OF THE PROBLEM ASSUMPTION OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE AND LIMITATION DEFINITON OF TERMS IV. METHODOLOGY METHODS OF PROCEDURE DESIGNS REFERENCES CHAPTER I INTRODUCTION BACKGROUND OF THE STUDY The Manila Hotel is a 570-room five star hotel in Manila, Philippines, Located in the heart of the Manila Bay area. The Manila Hotel is the oldest premiere hotel in the Philippines, built in 1909 to rival Malacanang Palace, where the Philippine president now lives, and opened in 1912. It was built on 3.5 hectares (376,736.9 sq ft) of the land along Roxas Boulevard. It was the residence of General Douglas MacArthur from 1935 to 1941. On January 17, 2008, at the...
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...HZ UNIVERSITY OF APPLIED SCIENCES Zeeland – German Tourists German tourists should be satisfied about the quality of a holiday in Zeeland 10/22/2012 An essay on Should German tourists be satisfied about the quality of a holiday in Zeeland? University: | HZ University of Applied Sciences | Semester: | 5. Semester | Academic year: | 2012/2013 | Course: | CU10130 - Lifestyle | | | | | 1 *Student: Scaldis Academy:, Department of Vitality Management and Tourism. Zeeland – German Tourist Introduction The number of German tourists visiting the Netherlands has dramatically reduced as compared to a few years ago. This has led to a need to research the cause of this reduction. We as students following the minor lifestyle management are focusing more on how to bring back the German tourists to Zeeland, Netherlands coastal area with beautiful clean beaches and dunes. Tourism is a way of distancing yourself from every day activities. It is a service-intensive industry that depends on the quality of customers' service experiences and their consequent assessment of satisfaction or dissatisfaction with a service experience. Experience is conceived as conscious awareness and is manifested as precondition for responses to tourist business. The management and performance of service quality is thus of crucial importance to the tourism industry. In this report the question as to whether Germans tourists should be satisfied with the quality of holidays...
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...Alexander Technological Educational Institution of Thessaloniki Course: International entrepreneurship Financial crisis in Tourism |Student: |Professor: | |Mr. Samaras Giannis | November, 2011. Content: 1. Financial crisis in Tourism- Introduction 2 2. How the crisis affects tourism 3 3. A Strategic Approach for the Global Tourism Industry to Overcome the Global Economic Crisis: A 10-Point Plan for Tourism Recovery 5 4. Money-saving trends in tourism 6 5. References 9 1. Financial crisis in Tourism- Introduction Tourism is especially vulnerable to economic uncertainty and volatility for a simple reason. Most travel and tourism involves discretionary expense. During tough economic times people conserve their cash to cover the essentials of life, food, shelter and family necessities. However, this does not mean that tourism stops. The trend that we have learned from past crises whether we refer to past economic crises or the global tourism scare resulting from the events of 9/11 is that people continue to travel but they will travel differently from the way they do during times of economic buoyancy. Those tourism and hospitality businesses which will survive and...
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... 5. Marketing Objectives / Targets………………………………………… 9 6. Marketing Strategy……………………………………………………….. 9 6.1 Market Segmentation………………………………………………... 9 6.2 Target Market………………………................................................ 10 6.3 Positioning…………………………………………………………….. 10 6.4 Marketing Mix…………………………………………………………. 11 7. Market Entry Modes……………………………………………………… 13 8. Local Regulations and Taxes…………………………………………... 14 9. Conclusion………………………………………………………………… 15 10. Bibliography……………………………………………………………….. 16 1. Executive Summary TWG Tea is an internationally recognized premium and luxury tea brand established in Singapore which offers 800 fine harvest tea and exclusive blends, as well as tea patisseries and other tea-infused delicacies. TWG Tea is a veritable innovator with the creation of new varieties of tea from every season and collaborated with the world’s most renowned estates. China is identified as one of the strong future growth opportunity for TWG Tea. They are one of the few countries who have established a tea drinking culture and customs. Tea is part of the Chinese customs and lifestyle. The fast and expanding economic growth in China has led to a high disposable income among the people and they are gradually moving up from the middle class to the upper class. Hence, luxury brands are accessible to most population in China. The following section, will analysis TWG Tea’s target market and to determine on the right marketing strategies...
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...Introduction Robinson and Novelli (2005) note ‘niche tourism’ has become a growing trend occurring in current years in contrast to what is frequently related to as ‘mass tourism’. Cusack and Dixon (2006) add niche tourism is known to present diversity and provide opportunities with a form of tourism that aims towards sustainability alongside considering expenditure from tourists. Furthermore, it suggests a more practical set of strategies that distinguishes tourists. Gartner (1996) demonstrates how niche tourism consists of distinct interests, culture and/or activity built tourism including small proportion of tourist in authentic surroundings. Moreover, niche tourism can fall into more specific categories where cultural, environmental, rural and urban sectors are different components to consider when understanding the concept niche tourism (Robinson and Novelli, 2005). Drawing on key literature about eco-tourism planning and how ecotourism is marketed, this report studies the ecotourism prospects in Costa Rica. It also examines elements impacting this specific type of niche which considers the consistent alterations to make the destination more sustainable for tourists. This report will firstly focus on understanding the concept of ecotourism and the principles implemented. This leads on to discussion for focusing on the case study of Costa Rica and how it has developed into an ecotourism destination. Furthermore, a critical discussion of the approaches undertaken by the...
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...targeted to end users in Brazil. This plan seeks to generate a significant increase in company sales and profits from the delivery of infrastructure to strategic align with international partners. The highlight of this plan are the targeted rollout sites as well as the amount of users we anticipate using the Wi-Fi service. The targeted gross margin and sales revenue for the first 5 years of this plan are presented in the charts and tables later in this plan We still need to do. These figures represent the key prospects available for public Wi-Fi Service in Brazil. These targets are attainable through a proactive approach and by partnering with the 2014 Brazil Soccer World Cup organizing comity. The following business plan has been created on the basis of extensive market research which showed that there will be an massive demand for public internet services. With Brazil’s mountainous topography and dense popupated landscape it is almost impossible to cover large areas with GSM masts. Therefore it is economically viable to rollout smaller areas with local Wi-Fi access. Consumers demand high speed internet connectivity which technologies like 802.11 b and n will give them. There are multiple other benefits going with Wi-Fi rather than GSM. One such benefit is that the consumer can experience speed greater than 50mb/s without having to own a 4G LTE device. Wi-Fi is much cheaper to roleout than the latest 4G LTE GSM service. The plan highlight that this service will...
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...Remerciements Je tiens à remercier toutes les personnes m’ayant aidé à la réalisation de ce projet tutoré ; Tout d’abord, Monsieur OLMÉDO, mon maître de recherche, pour m’avoir guidé dans la construction de mon plan, Mais aussi Monsieur PICHON pour sa disponibilité et pour l’aide précieuse qu’il m’a apportée dans l’élaboration de ce projet. Je tiens également à exprimer ma gratitude à Monsieur CINOTTI qui m’a aidé à m’orienter dans mes recherches. Enfin, j’adresse également mes remerciements à Madame COURET, pour m’avoir guidé dans le choix de mon sujet, en collaboration avec Monsieur LAPORTE. [pic] |Page 6 | Sommaire Sommaire ................................................................................................................................... 6 Introduction Générale ............................................................................................................... 7 1 L’hôtellerie de luxe .......................................................................................................... 10 1.1 QU’EST-CE QUE LE LUXE ? .................................................................................................................. 10 1.2 HISTORIQUE DE L’HÔTELLERIE DE LUXE............................................................................................. 16 1.3 SITUATION ACTUELLE DE L’HÔTELLERIE...
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...l’hôtellerie de luxe Aurélie MANAUX Année universitaire : 2007 – 2008 Sous la direction de : Éric OLMÉDO Le CÉTIA de l’Université de Toulouse II – Le Mirail n’entend donner aucune approbation, ni improbation dans les projets tutorés et mémoires de recherche. Ces opinions doivent être considérées comme propres à leur auteur(e). Épigraphe « Consommer du luxe, c’est consommer à la fois un produit, une légende ou un mythe, une tradition, des savoir-faire et un rite d’usage » Gilles LIPOVETSKY, philosophe Remerciements Je tiens à remercier toutes les personnes m’ayant aidé à la réalisation de ce projet tutoré ; Tout d’abord, Monsieur OLMÉDO, mon maître de recherche, pour m’avoir guidé dans la construction de mon plan, Mais aussi Monsieur PICHON pour sa disponibilité et pour l’aide précieuse qu’il m’a apportée dans l’élaboration de ce projet. Je tiens également à exprimer ma gratitude à Monsieur CINOTTI qui m’a aidé à m’orienter dans mes recherches. Enfin, j’adresse également mes remerciements à Madame COURET, pour m’avoir guidé dans le choix de mon sujet, en collaboration avec Monsieur LAPORTE. Sommaire Sommaire ................................................................................................................................... 6 Introduction Générale ............................................................................................................... 7 1 L’hôtellerie de luxe ...............................................
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...The Tourism Industry in Iraq Development. It was prepared by the joint venture partnership of The Louis Berger Group / The Services Group under Contract # 267-C-00-04-00435-00 The Tourism Industry in Iraq IZDIHAR— USAID Contract #267-C-00-04-00435-00 International Economic Consulting April 17, 2006 The Tourism Industry in Iraq DISCLAIMER The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. The IRAQ IZDIHAR project is funded by the United States Agency for International Development (USAID) and implemented by the joint venture partnership of: THE Louis Berger Group, INC. Engineers Planners Scientists Economists THE SERVICES GROUP The Tourism Industry in Iraq IZDIHAR— USAID Contract #267-C-00-04-00435-00 Table of Contents i TABLE OF CONTENTS I. Executive Summary...........................................................................1 II. Tourism: A Global and Regional Perspective...................................3 A. Profile of the Global Tourism Industry................................................................................3 1. Key Trends in Tourism...........................................................................................3 a. Long haul trips on the rise.........................................................................4 b. Safety and security: a growing concern..........
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...MAJESTICA HOTEL IN SHANGHAI? On March 20, 2005, Richard Roy, executive vicepresident of Majestica Hotels Inc., was in China, for negotiations with Commercial Properties of Shanghai Limited (CPS). They were discussing a possible management contract under which Majestica would be the operator of a new luxury hotel there owned by Shanghai Industrial Holdings. Majestica Hotels Inc. was one of the world’s leading operators of luxury hotels. The expansion into mainland China had been on management’s agenda since 1999. The opportunity emerged in late 2003 when a close friend of Majestica’s chief executive officer (CEO) revealed that CPS was looking for an operator for its new luxury hotel under construction in Shanghai. Majestica immediately sent representatives to Shanghai to explore the possibility of becoming the operator. Majestica’s proposal was welcomed by CPS, and a letter of intent was signed on August 20, 2004. However, in discussions regarding the management contract, the two parties had reached a deadlock. The key issues to be resolved were the contract term, and the responsibilities and rights of Majestica as the operator, and CPS as the owner, of the hotel. This Shanghai deal was important for Majestica’s global expansion. It would not only provide Majestica with the opportunity to enter the China market but could also set a precedent for Majestica’s future expansion in other emerging markets. MAJESTICA HOTELS INC. Majestica was founded in 1970 in Western...
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