...DIGITAL MARKETING Name Course Name Instructor Date EXECUTIVE SUMMARY Digital marketing is dependent mostly on technology that is evolving and rapidly changing and thus similar features are to be projected from digital marketing strategies and developments. The swift evolution of digital media has brought innovative changes and opportunities for marketing. Fueled via an increase in devices to read digital media, it has resulted in the simultaneous growth of digital marketing. With the rapid growth of possession of tablet devices and smart phones, today's consumer desires to be able to explore, buy, and control their monetary services on demand with their device(s) and in nearly any locality. Reinventing the fiscal services purchase channel, the way customers perform daily banking, the conveyance of insight, and the interface between channels, the drive-to-digital will present opportunities for retail banking. According to a recent financial report "The Best Thing to Do With Your PFM Tools May Be to Get Rid of Them": "motivating revenue for banks will demand that personal financial management (PFM) tools advance to suit actual digital personal financial advisors (DPFAs). The digital advisors are set to use a customers' personal data and other business intellect to find out about personal monetary habits. It will thus enable the bank to assist proactively the client execute the transitional steps involved in achieving both short and...
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...Transformation Series 2015 - Case INNOVATION or INNOVATION PRELUDE Business history has many examples of companies redefining the boundaries of business through break-through innovation, there are also those who made the tragic mistake of missing ‘gamechanging innovations’ in their industry thereby ending up with inexorable commercial disasters. In each case, the disaster occurred, as the Wall Street Journal, points out, “not because of ‘bad’ management, but because they followed the dictates of ‘good’ management. They listened closely to their customers. They carefully studied market trends. They allocated capital to the innovations that promised the largest returns. And in the process, they missed disruptive innovations that opened up new customers and markets for lower-margin, blockbuster products.” The threat of disruption, on many an occasion, isn’t perceived as a threat! The disruptor appears to the incumbent to be doing the incumbent a favor by relieving the incumbent of its ‘least valuable’ customers. In due course, the disruptor moves upstream and relieves the incumbent of its most valuable customers. Seemingly, no industry is spared: steel, computers, telephony, photography, stock markets; the list goes on. Will it be Banks next? Burdened with legacy systems, infrastructure cost and increasingly complex security issues, banks are dealing with a double whammy: grappling with intense regulatory scrutiny as a result of a prior “missteps,” while a generation of disruptors...
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...improving standards of living, poverty levels in emerging market economies (EMEs) are dropping. High opportunity to reach their target market because of high consumer market and investment potential in an economy. The bank expects the Bangko Sentral ng Pilipinas (BSP) to increase interest rates by 50 basis points by the fourth quarter of this year, as major economies continue to adjust their monetary policies as concern over the world economic growth linger. Philippines GDP Growth Rate rise up to 6% in 2015 The Philippines GDP advanced 1.1 percent in the third quarter of 2015, down from an upwardly revised 2.0 percent expansion reported in April to June and below market expectations. While the agriculture sector further contracted, growth in the services and industry sectors slowed. GDP Growth Rate in Philippines averaged 1.17 percent from 1998 until 2015, reaching an all-time high of 3.30 percent in the first quarter of 2010 and a record low of -2.40 percent in the first quarter of 2009. GDP Growth Rate in Philippines is reported by the Philippine National Statistical Coordination Board. The Philippines has a status of...
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...MSME Sector Development Global Turmoil and Indian Capital Market IN-FIN-NITIE Vol 7 Issue 1 IN-FIN-NITIE Vol 7 Issue 1 MESSAGE FROM THE CONVENOR Want to become an Investment Banker or a Financial Research Analyst Stop dreaming…Add the skill sets required to become one… IIQF is the pioneer of high-end finance education in India. It is an education initiative of top industry practitioners who have pioneered the most sophisticated financial technologies in India like Portfolio Risk Management Models and Systems and Algorithmic Trading Systems using High Performance Parallel Computing. “A mere 25% of graduates that India produces every year is actually employable. Even though India is poised to become the third largest economy in the world by 2050, out of all the graduates that pass out in an academic year, only 25% are suitable for getting inducted into the industry.” Jeffrey Fuller, Principal Advisor of Human Capital. There exists a huge gap between the skills that are required by the industry and what the Indian academic system produces. The objective of IIQF is to impart training to students in those skill-sets that are in demand in the industry and make them industry ready, or as we call them “The Street-Ready”. Certificate Program in Advanced Financial Modelling in Excel and VBA Certificate Program in Financial Modelling in Excel A course geared towards teaching the practical skills required for making a career in Investment Banking, Equity...
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...Negative Impacts of Technology in Banking Sector The term “banking technology” refers to the use of sophisticated information and communicationtechnologies together with computer science to enable banks to offer better services to itscustomers in a secure, reliable, and affordable manner, and sustain competitive advantage over other banks. In the five decades since independence, banking in India has evolved through four distinct phases. During Fourth phase, also called as Reform Phase, Recommendations of the Narasimham Committee (1991) paved the way for the reform phase in the banking. Importantinitiatives with regard to the reform of the banking system were taken in this phase. Importantamong these have been introduction of new accounting and prudential norms relating to incomerecognition, provisioning and capital adequacy, deregulation of interest rates & easing of normsfor entry in the field of banking.Entry of new banks resulted in a paradigm shift in the ways of banking in India. The growingcompetition, growing expectations led to increased awareness amongst banks on the role andimportance of technology in banking. The arrival of foreign and private banks with their superior state-of-the-art technology-based services pushed Indian Banks also to follow suit by going infor the latest technologies so as to meet the threat of competition and retain their customer base.Indian banking industry, today is in the midst of an IT revolution. A combination of regulatoryand competitive...
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...Chapter 1 1.1 Introduction Internet Banking is growing popular day by day in Bangladesh. A number of private as well as local banks are going online now considering the demand and necessity of fast banking. Internet banking not only provides banking facility round the clock but also helps a country to get attached to the international economy as well as business. People throughout the world are now getting engaged with more activity and business and hence need the fast and anytime access to his/her bank account. Internet banking also facilitates buying and selling various products which varies country to country. In Bangladesh many banks have launched Internet Banking. Amongst those HSBC, City Bank, BRAC Bank, Bank Asia, Jamuna Bank, Janata Bank, Southeast Bank, AB Bank, First Security Bank, Mercantile Bank, Premier Bank etc are in action already. Some are known as online banking, some are Internet Banking, providing various facilities. Like City Bank has the facility of account check and statement print including query about cheque book information. Bank Asia has almost same facilities but with addition they have internal fund transfer facility along with bill payment and mobile phone recharge which are, in fact quite handy. Mercantile bank has a schedule for internet banking. It is Sunday to Thursday, 9am-3pm. They have the facility of money transaction, deposit and withdrawal though they charge a particular amount for each transaction according to their policy, it is a...
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...E-banking in Bangladesh: An exploratory study on how the banks are adopting with e-banking E-banking in Bangladesh: An exploratory study on how the banks are adopting with e-banking Prepared for: Mr. Shubhankar Shil Assistant Professor School of Business Administration University of Liberal Arts Bangladesh Course Teacher Insurance and Leasing Prepared by: Muntasir Rashid Khan Student ID. 1268 BBA Program (1st Batch) Department of Finance & Banking JahangirnagarUniversity Savar, Dhaka-1342 March 08, 2012 Letter of Transmittal March 08, 2012 Mr. Shubhankar Shil Assistant Professor School of Business Administration University of Liberal Arts Bangladesh Subject: Submission of Term Paper Dear Sir: I have great pleasure to submit my required term paper on E-banking in Bangladesh: An exploratory study on how the banks are adopting with e-banking. I have provided my best effort to conduct this report. Now I am presenting my report for kind assessment and hope that it will fulfill your satisfaction. Any kind of suggestion or recommendation from your side will be highly appreciated. Thank you. Sincerely yours, |..................... | | | |Muntasir Rashid Khan | |Student ID. 1268 | BBA Program (1st Batch) Department of...
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...necessary component of business strategy and a strong catalyst for economic development. E –banking can provide speedier, faster, and reliable service to the customer for which relatively happy. As a third world developing country, Bangladesh is far behind to reach the expected level in global banking system. So it is our urgent need to upgrade its banking system. This study has been done mainly based on primary and secondary sources of data or information, which included different publications. This paper is aimed at to determine the present scenario of e-banking and banking sectors in Bangladesh and at the same time it demonstrated the scope and benefits of e-banking compared with the existing system. “E-banking” refers to systems that enable bank customers to access accounts and general information on bank products and services through a personal computer (PC) or other intelligent device. Its products and services can include wholesale products for corporate customers as well as retail and fiduciary products for consumers. The main focus of this study is to examine the performance, problems and prospects of E-banking in Bangladesh. The study is descriptive in nature. It reveals that E-banking mostly depends on IT. At present, IT is a subject of widespread interest in Bangladesh. The government has declared IT as a thrust sector. The study recommends that a comprehensive E-banking will be possible only when there will be political commitment with better IT infrastructure...
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...time I attend her lectures. Without her encouragement and guidance, this project would not have materialized. The guidance and support received from all the members who contributed to this project, was vital for the success of the project. This project highlights the emergence of Internet banking and the growing dependence of Net banking by various Institutions. It also showcases the challenges faced and the opportunities available. INDEX TOPIC PG. NO * Online Banking in India 1 ( Introduction) * Features of Online Banking 2 * Requirements of Online Banking ` 3 * City Union Bank 4 (Introduction) * City Union Bank 5 (Net Banking Requirements) * Impact of Net Banking On the Financial Sector 7 * Indian Banks On WEB 8 * Challenges...
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...middle businesses, corporations and Governments with their banking, investing, asset management and other financial products and services 1. The company is headquartered in Charlotte, North Carolina. The company has huge presence in America spanning across 40 states. It serves approximately 54 million consumers in US and its foot print covers 80 % of the population. The bank is being led by Brian Moynihan who succeeded Ken Lewis as the President and CEO effective January 1, 2010. Some of the key highlights of Bank of America are: As of 2010, it is the second largest bank holding company behind JP Morgan Chase in United States by assets which stood over US$ 2 trillion As of 2010, the company is the fifth largest company in United States by revenue which is over 111.4 billion2 The company was also the 3rd largest non-oil company in the US after Wal-Mart and General Electric In 2010, Forbes listed Bank of America as the third largest company in the world 3 The bank has over 5500 branches along with approximately 16300 ATMs and an online banking with 30 million active users 4 The major competitors of Bank of America are JP Morgan Chase, Citi Group and Wells Fargo Bank. 1 http://www.forbes.com/companies/bank-of-america/ 2010 Bank of America Annual Report 3 http://www.forbes.com/companies/bank-of-america/ 4 http://investor.bankofamerica.com/phoenix.zhtml?c=71595&p=irol -homeprofile#fbid=W6HlSIbzfcd 2 4 Bank of America: Mobile Banking Case Report Financial Snapshot 5 Company History The company...
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...Management MIM 705: ECCOMMERCE STRATEGIES NAME: NAISON GARAVANDA REG NUMBER: R156869M PROGRAMME: MISM LEVEL: 1.1 LECTURER: MR DENHERE ASSIGNMENT 1 E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role. The activities include the communication of information, management of payments, the negotiation and trading of products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles. There are quite a number of ecommerce strategies that can be used in the banking industry. My focus is going to be on the implementation of an ecommerce strategy by BancABC. My aim is to come up with a holistic e-commerce strategy for the organisation. An e-commerce strategy, in its most simplistic form, consists of three steps which are: determining where the organisation is which is the situation review where it wants to go which is goal setting or the banks ecommerce vision The best way of moving from the one to the other this is referred to as the strategy formulation. For an ecommerce strategy to be successful the first major aspect is to have senior management comprehensively understanding what it means to be an e-commerce enabled organisation. Introduction of e-commerce usually comes with major changes...
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...Banking Frauds INTRODUCTION With the advances in information technology, most banks in India have migrated to core banking platforms and have moved transactions to payment cards (debit and credit cards) and to electronic channels like ATMs, Internet Banking and Mobile Banking. Fraudsters have also followed customers into this space. RBI had, per se, not defined the term ‘fraud’ in its guidelines on Frauds. A definition of fraud was, however, suggested in the context of electronic banking in the Report of RBI Working Group on Information Security, Electronic Banking, Technology Risk Management and Cyber Frauds, which reads as under:- 'A deliberate act of omission or commission by any person, carried out in the course of a banking transaction or in the books of accounts maintained manually or under computer system in banks, resulting into wrongful gain to any person for a temporary period or otherwise, with or without any monetary loss to the bank’. Statistics quoted in a recent report by the Association of Certified Fraud Examiners’ (ACFE) 2012 titled “Report to the Nation on Occupational Fraud and Abuse” has estimated that a typical organization loses 5% of its revenues to fraud each year and cumulative annual fraud loss globally during 2011 could have been of the order of more than $3.5 trillion. The amount involved in the frauds reported by the banking sector in India has more than quadrupled from Rs. 2038 crore during 2009-10 to Rs. 8646 crore during 2012-13. Similarly...
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...State Date Introduction Numerous technological advancements have happened in the service sector over recent years. The 21st century has brought about a widely inclusive convergence of processing, correspondences, data and learning. Such drastically changes the way we live, work and think. The development of rapid systems, combined with the falling expense of computing force, is making conceivable applications undreamed of before. Voice, information, and images might now be exchanged around the world over in small scale seconds. This blast of technology is changing the banking industry from paper and branch banks to digitized and organized banking services. Information Technology has effectively changed the internal bookkeeping and administration frameworks of banks. It is presently in a general sense changing the conveyance frameworks banks use to collaborate with their customers (Brennan 2011). All over the world, banks are still attempting to locate a technological answer to meet the difficulties of a quickly evolving environment. It is clear that process technology is changing the banking industry for eternity. Banks with the capacity to invest and incorporate data technology will dominate in the very aggressive worldwide business sector. In this paper, I will critically talk about the advantages and disadvantages that process technology conveys to the operation function of Bank of America and its customers. Process Technology...
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...ORIENTED Col HR Ruhil (Retd) Singhania University Introduction The aim of any education system is to provide inclusive quality education and learning opportunities for all which ensures that a learner is eventually transformed into a good human being imbibed with moral and ethical values and is equipped with adequate employment skills (self employment or job). In addition, the individual attains good communication skills imbibed with logical reasoning power and analytical powers so that his intellectual ability is not confined to his own field but can be used in any situation and in any field. Thus as useful member of society, this passout student is ready to contribute to Gross National Income through any sector- agriculture, manufacturing, service or the education sector itself. Present Scenario The present day system of teaching, learning and evaluating the performance of the students, particularly in the area of higher education, has not kept pace with the developments taking place in the world. As a result, our higher education system has succeeded in producing graduates and post graduates who neither meet the needs of the industry nor are they capable of functioning independently in any office. Moreover, their analytical and logical reasoning ability is not developed. The education system is “teacher centric” rather than “student centric”. The student is forced to study and memorise what the teacher/ system desires rather than what the student desires. Following are the...
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...Kumra T ECHNOLOGY, people and customer are the three elements on which hinges the success of banking in the fast changing economic environment. The ultimate performance of a bank depends upon the satisfaction of its customers. In the emerging competitive and technological driven banking era, banks have to strive hard for retaining and enlarging their customer base. E-CRM, which is the latest buzzword in the corporate sector, is perceived as one of the effective tool in this direction by the banks. Its emphasis is on defining the customers as valuable in the long-term and on viewing customer relationships as a learning relationships. The concept of CRM, when seen in the context of e-business, it translates into e-CRM, which essentially deals with managing customer interactions over the web. The present paper attempts to analyze the concept of e-CRM in Indian banks from its various dimensions covering specifically its need, process, present status and future prospects. Introduction The advancement in information and communication technology has made the new millennium, emillennium. The dividing line between banks and non-banking financial institutions, like insurance and mutual funds, is getting blurred. Competition from players in the market has resulted into products and services traditionally offered by banks and financial institutions, are now being offered by non-banking organizations more efficiently and effectively. In India the monopoly of banks over payment systems...
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