...Individual Advertising Past and Present Paper MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper MKT 447 Week 3 DQ 1 MKT 447 Week 3 DQ 2 MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper MKT 447 Week 4 DQ 1 MKT 447 Week 4 DQ 2 MKT 447 Week 5 Individual Future Trends in Advertising Paper MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation MKT 447 Week 5 Final Exam Activity Mode aims to provide quality study notes and tutorials to the students of MKT 447 COMPLETE CLASS in order to ace their studies. MKT 447 COMPLETE CLASS To purchase this visit here: http://www.activitymode.com/product/mkt-447-complete-class/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 447 COMPLETE CLASS MKT 447 Week 1 Individual Advertising Past and Present Paper MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper MKT 447 Week 3 DQ 1 MKT 447 Week 3 DQ 2 MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper MKT 447 Week 4 DQ 1 MKT 447 Week 4 DQ 2 MKT 447 Week 5 Individual Future Trends in Advertising Paper MKT 447 Week 5 Learning Team Final Advertising Campaign...
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...Creative Brief for Ford Motor Company Student’s Name University Affiliation Creative Brief for Ford Motor Company A creative brief for any company needs to be clear and complete in order to accomplish its purpose effectively. It gives the creative team direction while coming up with a marketing strategy. A well laid-down sample brief enables the team to come up with the best techniques that cover all the needs of the business owner. The creative brief for Ford’s company captures most of the necessary elements. It clearly states the product they want to advertise, which is the Ford Mustang. They also state their objective, which is to turn around the lagging sales. The objective is reasonable, although it is quite brief and general. This presents the risk that the advertising agency might not be able to capture Ford’s intentions adequately. They could have expounded on their ambitions more comprehensively, perhaps mentioning a certain percentage of sales increase they want to achieve within a particular period. The creative brief however gives adequate information both on the demographics and on the psychographics of the target population. This way, the advertising agency will know the exact channels to use in order to capture the right people. The message theme also perfectly brings out the key insight on the product. This will be of great help in designing specific content for the advertisement. Additionally, Ford Motor Company could have informed the advertising...
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...MKT 447 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) MKT 447 Week 2 DQ 1 (UOP Course) MKT 447 Week 2 DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) MKT 447 Week 3 DQ 1 (UOP Course) MKT 447 Week 3 DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) MKT 447 Week 4 DQ 1 (UOP Course) MKT 447 Week 4 DQ 2 (UOP Course) MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) ------------------------------------------------------------------------------ MKT 447 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart...
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...1.0. Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients...
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...P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. In this assignment, I have a friend who is setting up a sandwich and snack bar to provide lunches for workers at a local industrial estate. To help him out I have agreed to design a promotional campaign. It is essential for this sandwich and snack bar to be located inside the local industrial estate. The sandwich/snack bar is aiming to provide lunch to the workers working at the industrial estate on a daily basis, which includes a seating area. To start of the new snack bar/sandwich bar, employees working at the snack bar would be handing out free samples of the fresh different flavoured sandwiches, Panini's, and samples of any other quick snacks. This will be done in order for the customers/consumers, specifically workers at the local industrial estate to experience the extravagant flavouring and taste, which will encourage them to come inside and buy more. The sandwich/snack bar will market the products sold at the sandwich/snack bar as healthy and nutritious as all the products which will be sold at the sandwich/snack bar would be made freshly and all ingredients and within comes with 100% fruit juice and a bag of either fruit or fruit salad. This will be a good idea, as nowadays many people seek to eat healthy therefore with the 100% fruit juice and the bag of fruit salad will encourage people to buy a quick tasty snack or a sandwich with their chosen flavours...
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...a successful advertising campaign. However, strategy planning has not always been utilised within advertising. It is a forever expanding and important field within the communications industry. Through the strategy planner’s research and advanced knowledge of the brand, they are able to offer invaluable insight into the brand. Sequentially giving the client a reason to retain the firm as a business partner. Effective strategy planning requires a number of exhaustive research methods. Without it, a strategy planner cannot fully understand the brand or what the target audience demands. From this research, the creative team is able to design a campaign, which communicates exactly what is required to the desired target audience. However, all fields related to the media are constantly changing. The exponential growth in technology makes strategic planning difficult and challenging, but when utilised correctly can achieve great results. Strategy planning was originally developed in the late 1970’s in the UK and was later imported to the USA in the early 1980’s (Alex Campbell, 2013). Before this the roles were split up between two different agencies; the creative agency, which came up with the communication ideas and the media agency, which planned and purchased the appropriate media (Roles of Account Management and Strategic Planning. 2013). The split eventually made it apparent that the social research conducted by the media planners could be utilised by the creative agencies to assist...
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...Unit 9 – P3 – M2 This assignment will describe the role of advertising agencies and the media in development of a promotional campaign. P3: An advertisement agency is a service that is dedicated to creating, planning and handling advertisement and other forms of promotion for its clients. The President (CEO): The CEO is the main chairman of the company, usually the person who founded the company. Account services: In this particular campaign the Agency appointed the account executive to liaise with the clients. The account executives need to be sufficiently aware of the client's needs and desires that can be instructed to the agency's personnel and should get approval from the clients on the agency's recommendations to the clients. The account manager will develop a creative brief, usually about a page that gives direction to the creative team. The creative brief often includes information about the target audience and their attitudes and behaviours. The creative team will take the brief and, aware of their parameters; develop original copy and graphics depending on media strategy. Media Services: In this particular campaign the media services department may not be so well known, but its employees are the people who have contacts with the suppliers of various creative media. For example, they advised upon and negotiate with printers because the agency is producing flyers for the client. However, when dealing with the major media (broadcast media, outdoor, and the press)...
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... you must be able to identify the target audience and prepare a consumer profile, analyse product market factors, analyse the creative requirements of an advertising message, identify media merchandising requirements, confirm the media budget and legal and voluntary constraints. Assessment description You are required to define the media requirements for a media plan based on the information given in the advertising brief provided in Appendices of this Assessment Task. Write a report to address each of the following: ● identify the target audience ● a detailed customer profile ● relevant market factors to be considered ● creative and media implications ● merchandising requirements ● legal and voluntary constraints ● available budget. Procedure 1. Read the advertising brief provided in the Appendices of this Assessment Task. 2. Identify the characteristics of the target audience from the advertising brief. 3. Prepare a detailed consumer profile. 4. Analyse market factors to determine the reach and frequency required for each of the advertising media suggested in the brief. Consider the following factors: a. level of involvementb. product usage and life cyclec. advertising message characteristics | d. product characteristicse. competitive situationf. media environment. | 5. Write a paragraph on the creative requirements of the advertising message and the media implications, taking the available budget into consideration. 6. Outline the product or service merchandising...
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...excellent account person is a master of being a generalist. The account management team have a clear understanding for every departments in the agency such as creative, media, internal services and able to take proper client briefs; good planner for the whole advertising programme. In addition, the objective of account management is to handle the client’s account and advertising agency properly in order to develop an advertising strategy so that the client’s sales will be increased. The role of account management is essential for the smooth performance of an advertising agency because account management is the liaison between client and agency. The role of account management is to maintain a smooth communication with the client, develop a team spirit and getting mutual cooperation between client and agency. Lack of communication and misconceptions will occur if the account management team is not well functioning. Therefore, it is important that the account management team should have the ability to communicate clear briefs from the client to other departments like creative, media and research. Communication between client and agency will be smoothened as account manager will constantly update both client and agency on progress made. Moreover, works delegation and strategic directions are easier to be defined for an advertising agency with the help of account management because an account manager is an information gatherer. He has complete knowledge of the product, brand, market,...
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...Effective communication by businessmanagers facilitates information sharing between companyemployees and can substantially contribute to itscommercial success. What Is Marketing Communication Strategy? Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." Marketing communication strategy defines the business’s plan for product information dissemination and brand awareness development. Components: Design an effective marketing communication strategy with one or more marketing communication components. Advertising allows a business to reach a large audience through mass market or target market appeals. Personal selling enables a company to communicate product benefits directly to the customer, as in a retail setting. Direct marketing permits a business to reach customers without a third party medium; examples include catalogs and direct mail. Sales promotion provides a customer with an incentive to buy the company’s product, such as a company that makes a charitable contribution with each sale. Public relations involves a company’s outflow of information to customers, suppliers and other groups affected by company operations....
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...A media strategy is the process of analyzing and choosing media for an advertising and promotions campaign. It relates to the creative brief and the overall IMC program because the media strategy follows the factors given by the Creative Brief and IMC program. 7-2 A media planner formulates the media program stating where and when to place advertisements. 7-3 The role of a media buyer in an advertising program is to buy the space, negotiate rates, times, and schedules for the ads. To ensure promotional dollars are spent wisely, it is best to involve the media planner and the media buyer with the creative and the account executive in the design of an advertising campaign. 7-4 Reach is the number of people, households, or businesses in a target audience exposed to a media vehicle or message schedule at least one time during a given period. Examples of reach in various media would include: how many people heard the radio ad, read the newspaper, watched the ad on television, accessed a Web site, or saw a billboard. 7-5 Frequency is the average number of times an individual household, or business within a particular target market is exposed to a particular advertisement within a specified time period. An advertiser can increase frequency by increasing the number of ads within a time period in a given market. 7-6 Gross rating points are a measure of the impact or intensity of a media plan. 7-7 The difference between CPM and CPRP is CPM is a measure used to calculate...
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...AB165B18… Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First Submission or Second Submission ? Word Count (max.5000) Turnitin Score Complete and copy this page and add it as the front sheet to your online submission [pic] Part 2 Assignment Brief Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: Starts: 23 September 2014, Ends: 5 December 2014 Distribution Date : 30.09.2014. LO1 Submission Date : 21.10.2014 (for formative feedback) LO2 & LO3 Submission Date : 10.11.2014 (for formative feedback) LO4 Submission Date : 18.11.2014 (for formative feedback) Final Submission Date (Full Assignment): 5th December 2014 The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business...
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...SCRIPT DETAILS | CLIENT: - Wedoors | DURATION :- 30 SECONDS | KEY/JOB: - WEDOS-3084WIN A HOLIDAY TRIP | MEDIUM/ SOURCE : - TELEVSION | VOICE AND PRODUCTION INSTRUCTIONS: - | FRIENDLY MALE | AUDIO | VISION | Doors Plus open the door to Disneyland and still have the lowest prices on…. Feature entry doors with antique frosted glass..... Beautiful bi-fold’s.... The largest range of hinged and sliding security doors, window grills and screens.... Folding doors... And one lucky customer must win a trip for 2 to Disneyland including airfare, accommodation and airfares. It could be you! For a free measure and quote visit a Doors Plus showroom at Broadway, Millpark and Newcastle. They can even fit, stain and deliver. Doors Plus, No Fuss. | DOOR OPEN TO REVEAL DOORS SUPER LOGO: DOORS PLUS SUPER PRICE WAS $259NOW $178 SUPER PRICE $178 FROM $103? SUPER PRICE $69 DOOR OPENS TO REVEAL HOLIDAY FOOTAGE SUPER: FIT, STAIN & DELIVER FREE MEASURE & QUOTE. 34 Childs Rd Greenvilla 3268,Phone: -03 – 984 8278.OPEN 7 DAYS Weekdays : - 8am – 9pmWeekends:- 9am – 7pmEASY PARKING | Ph: - 03- 984 8278 email: - Spdoors@wedoors.com.au web: - Wedoors.com.au Wedoors and Windows Company For free estimate Call us on:- 1300 415189 Whole Home Installation will be done in a DAY...!!!! The # 1 company of Australia in Doors Manufacturing and Installation * Largest selection of doors in Australia. * Made by leading Australian manufacturing company...
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...Chapter Twelve CREATIVE STRATEGY AND THE CREATIVE PROCESS Objectives To show how advertising strategies are translated into creative briefs and message strategies that guide the creative process. The chapter examines the characteristics of great advertising, styles of thinking, the nature of creativity, its importance in advertising, and the role of the agency creative team. We discuss how research serves as the foundation for creative development and planning, and we review common problems and pitfalls faced by members of the creative team. (p. 370) After studying this chapter, your students will be able to: 1. Discuss the meaning and the importance of creativity. 2. Identify the members of the creative team and their primary responsibilities. 3. Tell how to differentiate great advertising from the ordinary. 4. Explain the role of the creative brief and its affect on the artistic expression in an ad or commercial. 5. List the principal elements that should be included in a creative brief. 6. Explain the purpose of the message strategy and how it differs from the creative strategy. 7. Define the four roles people play at different stages of the creative process. 8. List several techniques creatives can use to enhance their productivity. Teaching Tips and Strategies This chapter introduces students to the creative process. Students are amazed when I explain to them that a 30-second commercial can take days to shoot in some cases...
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...Activity 1 Consumer Profile Template 1. Executive Summary Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It’s an overview of your marketing plan. As you go through the process of writing your plan you will refine your ideas and develop new strategies. By writing the executive summary at the very last you will be able to provide a holistic overview of your marketing plan. It is recommended that you include the following points in your executive summary: * Brief description of products or services * Define target market * Competitive advantage You need to tailor your offer so that your target customers believe that it is superior to what is offered by your competition - this is your competitive advantage. Competitive advantage can come from any element of your marketing mix - creating a superior product, more attractive designs, better service, more effective distribution or better advertising. Competitive advantage comes down to understanding what your customer values, delivering it and doing it better than your competitor. * Positioning statement Positioning is the way your product or service is defined by consumers. For example a consumer would describe a Ferrari as a prestige, high performance sports car. This perception by the consumer is due to a strategy developed by Ferrari to position itself in the prestige segment of the car market with a competitive advantage...
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