...1967 THE SIX DAY WAR - AIR CAMPAIGN INTRODUCTION 1. The 1967 Arab-Israel six day war was the 3rd major struggle faced by the Israel in order to maintain its existence since it became a state in 1948[1]. The war can be considered as one of the most perfect military operations in the modern period. Surprisingly in just six days, the Israel Defence Force (IDF) managed to defeat the armed forces of the three major Arab countries and conquered Sinai, The West Bank and The Golan Height. The victories gave Israel more security from attack and secured a dominant military position in the region[2]. The combination of three major (Air, Land and Maritime) strike planned by the Israel has resulted the victory for Israeli. Even though the war involved three main elements, this paper will just focus on the air campaign which can be considered as the main factor for the victory of Israel and the failure for the Arabs’ allies. 2. The purpose of this paper is to provide a general brief on the background of the war and will focus more on the air campaign as the decisive factor that lead to the Israel victory. The flow of this paper will start with the genesis of the war which will provide the background of the six days war followed by the comparison of the Order of Battle (ORBAT). The comparison of ORBAT will give the summary of the assets involved and destroyed in the war and its effects on the outcome of the war. Series of the event from the first day of war until...
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...Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan “Just Do It”, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their effectiveness and whether or not improvement is needed. Nike uses print, television, social media, direct marketing, online marketing and more in order to spread one central message and that message is to “Just Do It”. Word of mouth is a large factor in Nike’s popularity as well. The Air Jordan leg of the brand creates tons of media hype every time a new shoe is released. Nike has been able to build a legacy that has only grown over the years. The company has remained relevant through all marketing channels and could possible even take a break from extensive advertising at this point without any stop in sales. The innovation in products as well as brand loyalty has built a following that is unmatched in shoes and athletic wear. When we look...
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...target consumer croup. The impact of branding on consumer purchase decision has been studied. The different approaches of influencing market positioning of the company and product through promotion have been discussed herein. The methodology incorporated includes both primary and secondary research data, pertaining to directly and exclusively collected information and views from Dove users and employees and results or analysis from credible magazines, online portals, discussion forums, journals etc. respectively. The data sampling has been thereon used to ascertain outcomes and derive results and presenting a better view of the entire branding-promotion-consumer cycle. Keywords: Branding, consumer buying behavior, brand management, Nike CHAPTER ONE - INTRODUCTION Chapter One introduction mainly concern with the background study of the project focusing to the study of the case. The concern also given to the research aims and objectives of the research as well as research question which comply with the dissertation. The focus also given to the research methodology which determines the ways of deriving the data collection and its methods for analysis where primary and secondary research being taken under consideration. The parallel focus given to the significance of the study being taken under consideration and finally ends with conclusion of the chapter one. 1.1. BACKGROUND “People get consciousness all the...
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...missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper provides a brief introduction to the company known as Nike, explores what concepts are guiding Nike’s company marketing efforts; and uses examples to explore some of the marketing challenges and misjudgements that Nike...
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...Elizabeth DeHaven Professor Dr. Nicole Martins T317 11/3/13 Paper C As I was watching an episode of the Nickelodeon series, Kung Fu Panda: Legends of Awesomeness, an advertisement for “Power Rangers Megaforce” action figures caught my attention. The ad was filled with many different toys flying everywhere. Toys were moving and jumping through the air all by themselves. The commercial not only advertised the action figure people, but also different guns, motorcycles, and add-on pieces to the toys. Different types of action noises were blasted throughout the ad to enhance the action figure’s abilities. Also, there showed a young boy in the ad, presumably around the age of 5, playing with the toys while his face was lit up with pure excitement. The TV show, Kung Fu Panda: Legend of Awesomeness, is directed at children between the ages of 5 and 7. Since kids in this age group are watching this show, the advertisements that are going to be shown will also be directed at kids this age. Young boys ages 5-7 watching this show would be the main target age group and would be highly captivated by this action filled advertisement. In a research study by Kunkel and Gantz, it was found that the same types of products dominated commercials during children’s programs (Strasburger, Wilson, & Jordan, 2014). The four main categories of children’s ads found on television were toys, cereals, snacks, and fast food. This proved to be true as I continued to watch the following ads...
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... What is Nike page 3 Marketing Breakdown Page 3 Advertisement page 3 Sponsorships of athletes Cristiano Ronaldo Kobe Bryant Tiger woods Sponsorships of teams Barcelona Paris saint Germain Creation of new products Nike hypervenom 3 Nike Air flyknit Vapormax Conclusion References CSM/SFS Report: Nike Introduction This report is was created in order to look at Nike Inc. and the marketing practices of the company. We intend to look extensively at what Nike is and how it markets itself in a variety of ways, these include but are not limited to. Advertisement on TV, in papers/magazines. Sponsorship of successful athletes. Use of social media. Media/Press Releases Creation of new products. Sponsorship of successful sports teams. What is Nike? Nike is an American sportswear company that is headquartered in Oregon, United States. Nike is the largest sportswear company in the world, with revenues of $32.2 billion. (Nike Inc., 2017) Nike was originally founded as Blue Ribbon Sports in 1964 but renamed Nike in 1978 which is the Greek word for “victory”. (Levinson, 2016) Nike has a total of 111m social media followers across all its accounts...
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...BACKGROUND PAPER ON ISRAEL 1. This background paper discusses the country of Israel. The main points of this paper include the geography and military of Israel as well as United States of America (US) interest in Israel. 2. The nation of Israel is located on the eastern end of the Mediterranean Sea. Lebanon is located to the north, Syria to the northeast, Jordan to the east, and Egypt to the southwest.1 Israel is a small nation in terms of geographical size with only 20,770 square kilometers of land and water area.2 It spans 290 miles in length and 85 miles across at the widest point.3 Even with the relatively small size Israel boasts an extremely diverse topography. The diversity starts in the north with mountains and ends in the south with the Negev Desert. The Negev Desert covers some 4,700 square miles which is more than half of the total land area of Israel.4 Israel also contains the lowest body of water in the world, the Dead Sea. It lies roughly 1,300 feet below sea level.5...
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...Nike Corporate Team Case Executive Summary Nike has dominated the athletic apparel industry since its inception in 1964. Nike has been the industry leader for many decades and they still are finding new ways to grow. Through innovation and exceptional marketing Nike has become one of the best companies in the world. The history of Nike will help us understand how it became the successful company we know today. All companies are not without problems and competitive edges above the competition. The Analysis of Nike’s SWOT(strengths, weaknesses, opportunities, and threats) will help identify the the possibilities and weaknesses of Nike. The efficiency and effectiveness that is required of companies in this hyper competitive environment dictates whether a company succeeds or fails. Value chain analysis will exhibit the way Nike is always performing above the competition in its industry. Lastly, the discussion will talk about Nike's brand advertising and how the use of sports icons has increased their sales every year for over 30 years. History Nike has become one of the most well-known brands as of today. The way they have done business over the last fifty one years is why they have been so successful in their line of sports related products. Nike’s mission statement states “Bring inspiration and innovation to every athlete in the world”. Nike has been at the head of the pack all the way since the beginning. Nike was founded on January 25th, 1964. It was originally called Blue...
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...study was to observe how children apply mathematical and scientific reasoning to various objects that sink or float. The study was designed to test the hypotheses that social interaction is related to cognitive change, that children progress through developmental stages in an understanding of science. Two children were used for the investigation a boy aged eleven and a girl aged six. The data was collated from video-recorded tasks. The participant’s predictions and explanations were coded. Findings revealed that when the children experienced cognitive conflict or were challenged by the researcher this could cause conceptual change, leading to a developmental progression in the children’s scientific thinking. INTRODUCTION Considerable research exists on the mathematic and scientific thinking of children. Selly, N (1993) proposed a developmental progression of children’s scientific understanding, relating to floating and sinking. Selly argues that young children have a very practical view of buoyancy. As children realise that their explanations are insufficient, they progress through a series of what Selley termed Hypotheses from 1, 1A,2,3,and 4. Cognitive changes in the development of mathematical and scientific concepts are Piaget’s discovery learning, this occurs when children are lone learners working mostly on their own. To get children to progress with their thinking Paiget and his colleagues would challenge pupils and their thinking creating conflict and producing disequilibrium...
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...Product, Pricing, and Channels Paper Davy Ferguson, Antoinette Gardner, Adrienne Howard, Nancy Rooke, Taivonti Savage MKT/421 May 12, 2015 Dr. Christopher Whitaker Product, Pricing, and Channels Paper Meeting the Needs of the Target Market Duende is an athletic apparel company focusing on the growing demand for fashionable, functional active wear. There is a large market for the products currently offered by Duende and consumers are looking for athletic apparel in new fabrics and bright colors which broadens the scope for even more products to join the Duende product line. Today, Duende offers products such as running shoes, backpacks, hats, sunglasses, socks, protective gear, fitness devices, and yoga apparel. Duende’s research and development group is constantly surveying the market to stay in touch with latest trends. Active wear is especially appealing to those who are interested in a healthier lifestyle. Duende’s offers a product line geared toward the gym-minded professional who is interested in clothing that is comfortable and also motivational. A pair of super cute leggings works for the gym and also transitions well into the after gym trip to the grocery store. Some of our customers will purchase our products to use as leisure wear. Our customers will wear our products because they feel good, look good, and make them feel good about themselves even if they do not plan to go to the gym today. Duende offers this functionality at an affordable price. ...
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...Nike and Adidas Strategies Joyce Powell DR. Jean Fonkoua Bus 508 May 28, 2015 Nike and Adidas Strategies Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected. The main purpose of this paper is to compare and contrast the various marketing, by Nike and Adidas, two of the world’s best sports companies. Nike and Adidas are involved in major athletic apparel. According toDermesropian, Drage, Grigaite and Lopez (2004,p.15) Nike focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that reduce or eliminate injury, help in athletic performance and maximize comfort. Nike operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions trying to reach as many customers as possible. Nike business level strategy is a combination of the best cost provider and broad differentiation strategy, but more emphasis is put on the best cost provider strategy. They believe and confide heavily on strategic outsourcing and most of their products are manufactured outside the United States. One of the main reasons behind their success following the cost leadership strategy is their extensive network structure that allows them to cancel their alliance with any company that fails to maintain their standards. The team member work very closely...
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...American Journal of Scientific Research ISSN 1450-223X Issue 27(2011), pp. 68-83 © EuroJournals Publishing, Inc. 2011 http://www.eurojournals.com/ajsr.htm Banking Service Quality Provided by Commercial Banks and Customer Satisfaction Sulieman Ibraheem Shelash Al-Hawary Associate professor of Business Management, Department of Business Administration College of Financial and Business Administration Al al-Bayt University, Jordan Rashid M. Alhamali Associate professor of Industrial Management, Department of Qualitative Methods College of Business Administration, King Saud University Saudi Arabia Saad Abdullah Alghanim Associate professor of Health and Hospital Administration Department of Management, College of Business Administration King Saud University, Saudi Arabia Abstract Purpose – The purpose of this paper is to examine the impact of the constructs of service quality and customer satisfaction in commercial banks operating in Jordan. Design/methodology/approach – The study uses qualitative methodology, a face to face survey was conducted to test the hypothesis, thirteen banks were chosen randomly in Jordan with their customers acting as respondents to survey, a sample includes 453 customers of Jordanian commercial banks. Findings – The study finds that the order of importance of the dimensions of service quality tested here is: Assurance; Reliability; tangibles; Empathy; and Responsiveness. customers satisfaction are mostly influenced by the service quality. customers indicated...
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...Management assignment 2 Tables of content Executive summary………………………………………………………………………………3 1. Introduction………………………………………………………………………………4 a. Purpose……………………………………………………………………………….,4 b. Background…………………………………………………………………………...4 c. Scope………………………………………………………………………………….4 d. Limitation …………………………………………………………………………….4 e. Methodology………………………………………………………………………….5 f. Plan……………………………………………………………………………………5 2. Repair negative social image……………………………………………………………...5 a. Public criticism in the 1990s………………………………………………………….5 b. Responding to the criticism and repair Nike’s image………………………………...5 3. Organizational culture related to sustainability…………………………………………..6 a. Impact of organizational culture to sustainability…………………………………….6 b. Building organizational culture………………………………………………………6 4. Product innovation……………………………………………………………………….7 5. Conclusion………………………………………………………………………………..8 6. Recommendation…………………………………………………………………………8 References list……………………………………………………………………………10 Executive summary Management sustainability is the responsibility of organizations to ensure their operations give economic, social and environmental value while maintaining the resources required for future generation. Sustainability is a part of business strategy today and it can bring competitive advantages for companies if it is well considered. Nike is the world leading company...
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.....:: Jordan Research - Publications ::.. http://www.jordanresearch.co.uk/pubs.html NAVIGATION Home UK Consultancy Overseas Publications GLOBALISATION AND BIRD'S NEST SOUP David Jordan This is an amended version of an article first published in International Development Planning Review, Volume 26, Number 1, Liverpool University Press, 2004 Summary Almost un-noticed by outsiders, an extraordinary industry has emerged in Indonesia to meet a specialised demand from the nouveau riche of the Peoples’ Republic of China (PRC). This industry produces the prime ingredient of the famous bird’s nest soup, also used in traditional Chinese medicines and cosmetics. It is an urban industry, using substantial specially designed buildings, that has transformed a number of Indonesian towns. So far there has been little serious research into this phenomenon. The Indonesian government statistical agency (Badan Pusat Statistik) confesses that the industry output, though considerable, is not captured by its GDP estimates. Enquiries are hampered by the secretive behaviour of the practitioners, who jealously guard their trade secrets. The author is an economist/planner who first observed the phenomenon when conducting fieldwork for an urban development project in North Sumatera. He is currently preparing a research project on the subject to be carried out in association with Badan Pusat Statistik. The nests of bird’s nest soup are produced by the genus aerodramus (formerly collocallia)...
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...Southwest Airlines Evaluation of Current Research Techniques Used Southwest Airlines uses many different types of research over the last 20 years. As a customer of Southwest Airlines, I have personally experienced the following techniques, phone, paper, and email surveys. Representatives from Southwest request customers to stay on the line after booking travel to complete surveys on their experience with the reservation line. These surveys last 5-7 minutes on average and included the customer’s perception of the booking process. Southwest Airlines has placed surveys in the company ‘Spirit’ magazine. These magazines are available to customers both online and in the seat pocket on each flight ("Spirit", 2012). This allows customers to fill out the survey and return to the flight attendants, gate agents or mail into the company. The survey requests information on the flight and booking process. Southwest Airlines has recently starting sending email surveys to their Rapid Reward customers. After the customer travels using their reward number, a survey will be sent to retrieve the perception of the event from the traveler. This includes information on all events of the trip from booking to baggage claim. When working as a travel agent, Southwest Airlines had customer representatives that contacted the agency by phone to conduct surveys. These surveys included questions about reservations, flight status, gate staff, and baggage of the customers. If a customer complain was received...
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