QUESTION: Crisis management is a very important strategy, to build and maintain good PR. Identify one major crisis that a particular retail organization experienced. State how it was managed, what did they do write or wrong how would they have improved their strategy

DEFINITION OF A CRISIS
Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public Fink, S. (2007). The study of crisis management originated with the large scale industrial and environmental disasters in the 1980s. Three elements are common to most definitions of a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Barton, L. (2007)argues that "crisis is a process of transformation where the old system can no longer be maintained." Therefore the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident. In contrast to risk management , which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats before, during, and after they have occurred. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start.

AIR ZIMBABWE CRISIS

Air Zimbabwe’s long haul aircraft, a Boeing 767-200 known as Victoria Falls, was seized by American General Supplies (AGS) upon landing at London’s Gatwick International Airport on the 11th of December 2011 The American Aviation Firm, American General Supplies (AGS) impounded Air Zimbabwe’s Boeing 767-200 over the debt of $1.5 million, forcing the airline to