Unit 1 Week 1:
For this post, the services offered at Massage Envy are massages and facials. The massages and facials are given by licensed professionals. Anyone can purchase these services. These services are provided in order to help customers alleviate pain, relax, and achieve clearer skin. The determining factor to provide these services is that there was a need for this type of services because of the higher stress levels in life from work, etc and this causes pain, stress, and sometimes uneven skin tones. The impact of this service is that people can use these services to help alleviate pain, relax, have clearer skin, and not spend as much money by going to the doctor for the same problem. The trade-offs of the goods and services are that the consumer can come in with aches and pains and leave after an hour to two hour massages with relief. A facial can restore firmness, reduce redness, minimize wrinkles, and exfoliates the skin. The trade-off for having a licensed professional to give these services is that other places may not have licensed professionals who know what they are supposed to do. The trade-off of the people who purchase these services from this place is that they can receive these services for slightly cheaper prices as compared to other massage places (Massage Envy, 2013).
References
Massage Envy Spa. Retrieved 10 June 2013 from Massage Envy Spa: http://www.massageenvy.com/.

Unit 2 Week 3:
A company may change a price to reflect the level of demand which is called dynamic pricing. There are a few companies that are taking this approach which include airlines, hotels, rental car companies, and theatres. These companies won’t publish their prices, rarely raise the lowest price, don’t report patron complaints, will review the sales and pricing weekly, and report season revenue increase up to 4% (Larson, 2013). Airlines use dynamic