...A business that entered an emerging economy and survived/did well/expanded Jaguar Land Rover Jaguar Land Rover has reached up to its best ever sales performance with more than 425,000 vehicles sold last year, up almost one fifth on the previous 12 months. The UK-based car maker, owned by Indian steel company, Tata, said sales had been boosted by strong demand for the new Jaguar F-Type and Range Rover Sport. On the Chinese mainland, its new largest market, sales increased by almost one third to 95,000, while sales in the UK, the second largest market, increased by 14 per year to 78,000. Jaguar, was the fastest growing premium car brand in Germany, the United States and India last year. This is because they are beginning to loose there brand image of an “old man’s car”, they used the have this image but now they have bought out the F type which is much faster and sportier “old men” just can’t handle it any more. To establish a commpany in the Chinese market. Jaguar Land Rover set up a wholly-owned National Sales Company in July 2010 to establish, manage and grow its dealer network there. However, it must have been clear to Jaguar Land Rover that to really succeed in China in the fast-growing luxury car market, it needed to be able to manufacture in China. To do this, it would need to have a joint venture partner. Initial estimates suggest production volumes at the Shanghai factory could be in the region of 130,000 vehicles a year, which would be similar to those Jaguar Land...
Words: 897 - Pages: 4
...A business that entered an emerging economy and survived/did well/expanded Jaguar Land Rover Jaguar Land Rover has reached up to its best ever sales performance with more than 425,000 vehicles sold last year, up almost one fifth on the previous 12 months. The UK-based car maker, owned by Indian steel company, Tata, said sales had been boosted by strong demand for the new Jaguar F-Type and Range Rover Sport. On the Chinese mainland, its new largest market, sales increased by almost one third to 95,000, while sales in the UK, the second largest market, increased by 14 per year to 78,000. Jaguar, was the fastest growing premium car brand in Germany, the United States and India last year. This is because they are beginning to loose there brand image of an “old man’s car”, they used the have this image but now they have bought out the F type which is much faster and sportier “old men” just can’t handle it any more. To establish a commpany in the Chinese market. Jaguar Land Rover set up a wholly-owned National Sales Company in July 2010 to establish, manage and grow its dealer network there. However, it must have been clear to Jaguar Land Rover that to really succeed in China in the fast-growing luxury car market, it needed to be able to manufacture in China. To do this, it would need to have a joint venture partner. Initial estimates suggest production volumes at the Shanghai factory could be in the region of 130,000 vehicles a year, which would be similar to those Jaguar Land...
Words: 897 - Pages: 4
