All Team Glass & Mirror Ltd.
Recommendation:
Through analyzing Norway, Malaysia and Germany the best international strategy that aligns with All Team Glass & Mirror Ltd is the Malaysian economy. In the short and medium term, All Team Glass should maintain its current business within Canada. Before seeking major foreign expansion into another country the company should continue to export its products while expanding its clientele. Due to the company’s lack of resources, human and capital, it is not feasible to initiate risky business activities such as manufacturing in a foreign country. During this time All Team Glass must gain business intelligence in Malaysia and the neighbouring Asian market by starting exporting activities. In the long term, to successfully enter the international markets and foster continuous growth, they should pursue a joint venture with a suitable Malaysian residential construction SME.
Support:
The Canadian glass manufacturing industry has declined over the past few years, with a clear increasing trend in globalization. Many consumers and businesses are finding international alternatives as these manufacturers are able to provide lower costs due to lower wages and capital costs. Therefore, Canadian import levels are increasing, while export demands are decreasing. In the short run, All Team Glass should maintain the 4 key success factors (Exhibit 3). Canadian manufacturers should also take advantage of the growth in new vehicles and commercial buildings as they contribute to the demand of glass.

Norway would theoretically be an ideal country for Canadian companies to expand into since their culture is fairly similar in many dimensions and offers favourable acceptance to foreign firms (Exhibit 4). However, Norway has relatively higher wages and are currently experiencing labour shortages which illustrates a foreseeable problem with