... Green Expansion Lotus Rental Car is a regional company primarily located in the western United States. The company plans to move into the national market by introducing a fleet of alternative-fuel vehicles into its existing fleet. While alternative fuels are still not widely available outside major metropolitan areas, we believe adding alternative-fuel cars to our fleet in areas where alternative fuels are readily available will increase our customer base and open new markets. This is particularly true in large east coast metropolitan areas that consider themselves to be environmentally proactive, such as Atlanta, Boston, New York, and Washington D.C. With the extremely high price of gasoline, there is a much higher demand for alternative-fuel cars, so by providing an option to our customers for these types of vehicles, Lotus will be able to tap into the green minded customer markets that already exist in these cities. Our team believes that introducing this fleet into Lotus’ already existing fleet will add a new dimension to the company and provide the growth we need to compete in these new markets. Our team will explore the advantages and disadvantages of the most widely available types of fuels and automobiles. We will also discuss the economic impact this fleet will have on Lotus. After exploring these options, we will provide our Chief Financial Officer with the types of cars and fuels best suited for these markets. These recommendations will be based...
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...Situation of Alternative fuels in Assiut Cement Company Assiut Cement Company is part of CEMEX, a growing global building materials solution corporation that provides products of consistently high quality and reliable service to customers and communities. in CEMEX Egypt and in cooperation with the ministry of environment and industry, we converted garbage into energy, by this project we protect our environment from CO2 emissions resulting from burning agricultural wastes on field that causes black clouds, and reduce the heavy fuel consumption in our operations on the other hand we have registered the 1st clean development mechanism project (CDM) in our industry in Egypt, under the umbrella of Kyoto protocol in the UNFCCC. The CDM program entails that any developing country succeeds to reduce its CO2 emissions will gain a financial reward equivalent to the certified emission Toward this end, we have planted a forest of 600,000 trees in the desert near the factory in order to reduce the CO2 and provide wood for alternative fuel use. Also we installed Refused derived fuel system to produce RDF as alternative fuels from house garbage to save our environment from land filling phenomena as environmental pollution, caused by improper treatment and dumping of different wastes has caused serious environmental and social problems throughout the world. Currently we are able to reduce our CO2 emissions by 400,000 tons equivalent per year by replacement 20 -25% of Heavy fuel with...
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...Viability of Adding Alternative Fuel Vehicles to Lotus Rental Car Fleet The focus of this paper is to estimate the importance and feasibility of adding alternative fuel vehicles to the Lotus Rental Car fleet. This paper is addressed to the Chief Financial Officer. There are many types of alternative fuel vehicles (AFV); however, this paper will be focusing on hybrid vehicles. The discussion will cover the overview of existing operations, the advantages and disadvantages of adding AFV’s, the summary of the examination, and the recommendations on why and how it should be implemented. Current Fleet Status The Current fleet size for sister companies, Alamo, Enterprise and National, carry nearly 450,000 cars combined that achieve 28 mpg or better. The introduction of EPACT in 1992 introduced AFV’s into the US market, where they were mainly used by government agencies. The common term used to describe AFV vehicles is light duty vehicle (LDV). In addition, federal fleets are required to use dual-fuel vehicles unless a waiver is granted. Because of high oil consumption in the US transportation sector, concerns about national energy usage began to rise. This raised many questions regarding the resulting environmental impacts of greenhouse gas emissions. An example of this was in 2008, when it was estimated that the transportation sector emitted 1,930 million metric tons of carbon dioxide, which represents a 33.2 per cent share of total carbon dioxide emission from all sectors...
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...Lotus Car Rental Alternative Fuel Assessment Erik Larson, Linda Sherman, Christopher Sessoms Comm/215 February 2, 2013 Winifred Winstead Donnelly Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears of people in both categories. By having the ingenuity to have a fleet of alternative fuel automobiles; the Lotus Car Rental will set themselves apart from the rest of the rental car companies. Lotus Car Care will be the leaders in environmentally safe car rentals. The following research paper will discuss the background of this topic, the costs of working with alternative fuel automobiles, the technical aspects of alternative fuel, the environmental aspects of alternative fuel as well as discuss some recommendations for the Lotus Car Rental Company. Background The Lotus Car Rental Company is looking into adding a fleet of alternative fuel sourced vehicles to their supply. Alternative fuel sourced vehicles are classified as being resources other than petroleum. A few of these sources are produced here locally and some are derived from renewable sources. They often produce less pollution than does gasoline. ("Alternative Fuel Vehicles", 2012). Hybrids are also considered to...
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...RENTAL/ALTERANTIVE FUEL VEHICLES Stephen McCauley Comm/215 University of Phoenix June 7, 2013 INTRODUCTION Lotus car rental, one of the world’s leading car rental companies, is in a position to take advantage of a great opportunity. This is an opportunity to be one of the first car rental services to provide our consumers with alternative options to fuel-powered vehicles, and to rise above the competition. Adding alternative fuel vehicles to our car rental fleet will increase our car rental turnover and improve the company's image to consumers. Creating a fleet of Alternative fuel vehicles for Lotus rental cars would be a very wise decision. There is a strong movement towards using alternative fuels for many reasons. The consumers are now motivated to drive vehicles that not only protect the environment, but also save money. More and more car manufactures are providing vehicles that use alternative fuels or flex fuels. This movement in the market place is gaining momentum. It would be wise for Lotus to lead this market by providing this service to the consumer. Today environmentally concerned consumers are looking for ways to not only save the environment, but also save money. Oil prices are constantly on the rise and turmoil in the oil producing regions has not helped alleviate the problem. Taking these considerations and research into account, we feel that Louts Rental Cars should invest in an alternative fuel vehicle fleet. BACKGROUND ON ALTERNATIVE FUELS Alternative fuels are...
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...JetBlue Airways: Managing Growth Case Analysis Part I: Issue Identification In May 2007, David Barger, President and CEO of JetBlue Airways, expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC, JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet, JetBlue overestimated its capacity of handling this large scale of expansion. The new CEO, David Barger was now facing with JetBlue’s key issue that he should reconsider the distribution of E190 and A320, and building long-term managing strategies for sustainable development. Besides, with a big movement of launching E190 in 2005, some small but critical problems loomed: Compensation of pilots, satisfaction of customers and employees, challenges for staff to adopt unexpected changes, complexity resulting from the integration of E190 and A320. Without experience of operating two types of aircrafts and combining them, as well as without sufficient capital, large scale of purchases of the new aircraft would definitely lead to operational failure. It was the key principle for JetBlue, which made a difference from other airline companies, that fight cancellations should be avoided at all costs. Unfortunately, this principle was...
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...a car. That car that society drives, however, doesn’t run all by itself. All cars need some form of energy to operate. The world’s primary use of energy for cars is oil. As we know, our global amount of fossil fuels, especially oil, gets a little more scarce everyday. Researchers have developed different kinds of alternative energy to help slow down the use of fossil fuels. Ethanol has turned into a top source of an alternative for oil. So why not use those alternative forms of energy like ethanol for every car? Through studies and research, scientists continue to evaluate the downside of fossil fuels, possible harm of alternative energy, the benefits of fossil fuels, and successes of alternative energy. Earth’s primary energy supplier has always been fossil fuels. Fossil fuels are made from animals and plants that lived many millions of years ago. Those plants and animals became buried underneath the surface of the Earth where they transformed into what we use today for oil. We have depended on those fuels to meet our most basic energy needs, to our most complex. Society runs into the problem that fossil fuels are a non-renewable resource. Once they have been depleted, the fossil fuels are gone forever. The problem comes up when miners, oil companies, and oil consumers destroy different ecosystems. The mining and oil production that occurs has caused a major dent our environment. When oil is refined to make gas and that gas is used in cars, it emits carbon dioxide...
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...JetBlue Airways: Managing Growth Case Analysis Instructed by: Prof. Jonathan Lee Section3 Team 2 Jie Yan | 103795915 | Ling Lu | 103999797 | Nan Liu | 103744807 | Renhan Zhu | 103943651 | Yishi Shi | 103956048 | 2014/10/20 Part I: Issue Identification In May 2007, David Barger, President and CEO of JetBlue Airways, expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC, JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet, JetBlue overestimated its capacity of handling this large scale of expansion. The new CEO, David Barger was now facing with JetBlue’s key issue that he should reconsider the distribution of E190 and A320, and building long-term managing strategies for sustainable development. Besides, with a big movement of launching E190 in 2005, some small but critical problems loomed: Compensation of pilots, satisfaction of customers and employees, challenges for staff to adopt unexpected changes, complexity resulting from the integration of E190 and A320. Without experience of operating two types of aircrafts and combining them, as well as without sufficient capital, large scale of purchases of the new aircraft would definitely lead to operational failure...
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...Case Analysis: The Car of the Future Strategic Issues and Problems: The global shortage of oil and its effect on the environment has brought substantial public attention to the renewable and alternative power sources. The technology of using alternative fuel for cars besides gasoline has been advancing rapidly over the years. In light of this, car manufacturers have introduced hybrid cars which combine two or more sources of energy as fuel. However, many argue that most of these sources, such as biodiesel, ethanol, methanol, and natural gas, have either consume other types of oil or combine with traditional gasoline or diesel. Therefore, these do not solve the root cause of oil consumption. It may even create a shortage in another resource and other negative economic impacts. For instance, ethanol is primarily made from corn and can be used by blending it with gasoline. If ethanol is widely adopted as an alternative fuel source, it raises the price for food supply while the oil problem still remains unsolved. Currently, hydrogen is one of the most abundant elements on earth, and can also be produced domestically from other energy sources, including biomass, wind, water and other waste materials. It has zero pollution, high fuel efficiency and renewability, which make hydrogen an ideal alternative energy source for consumers and automakers in the long term. Evaluation and Analysis: Many scientists find that hydrogen can significantly reduce global warming...
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...Adding Alternative Fuel Rental Cars COMM / 215 March 2015 Adding Alternative Fuel Rental Cars Lotus Rental Cars are known for their high class and exotic rental vehicles at affordable costs. By adding alternative fuel vehicles to the Lotus Rental Car fleet, Lotus Rental Car can bring in higher revenue for many reasons. First, the new cars will give the customers a new variety of vehicles at the same cost as the current fleet with minimal cost difference when purchasing the new vehicles. The new cars will have better miles per gallon (MPG) and, therefore, have lower costs at the gas pump for the customer. The alternative fuel vehicles have less yearly maintenance than the current Lotus rental car. Lastly, the vehicles provide better benefits to the environment then as with the comparable unleaded gasoline only vehicles that will help decrease the environmental footprint of Lotus Rental Cars. Cost of Vehicles The current vehicle, the 2014 Lotus Evora S, is the primary vehicle in Lotus Rental Car fleet. The Lotus Evora S has a base price of $69,965 to $81,465 (Hearst Communications, Inc., 2015). The cost of the Lotus depends on what options and features are added to or come with the vehicle. The two new alternative fuel vehicles to be added to the fleet, the 2014 Cadillac ELR and the 2014 Tesla Roadster Model S, cost around the same as the Lotus Evora S. The General Motors (2015) website shows that the Cadillac ELR has a base price of $75,995 to $82,135. The...
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...Legal Advice December 2, 2012 More and more companies are taking that next step to becoming green and helping the environment prosper more and more. As a society we have come to realize that we cannot live the way we have lived the last century or for that matter decade. The travel industry is beginning to do their part by designing and using alternative fuel in the cars and trucks that we use on a daily basis. Boeing in conjunction with several different companies and countries is coming up with alternative fuel to be use in many of their planes they are developing. In the last several years, Boeing has begun to do research and test alternative fuel in some of the planes that they make and use. Along with these planes, they have also partnered up with the military to use the fuel and see how it affects the environment in military equipment. Their goal in doing all of this and coming out with an alternative fuel for planes, is to reduce the gas emissions that we saw in 2005 by 50% in 2050. (Airbus, Boeing, Embraer join hands on green jet fuel initiative, (2012, March 22)) With any new potential product that the consumer may or may not see, the company must be able to comply with different rules and regulations in that particular industry. Boeing released several recommendations to the US Department of Agriculture (USDA) to accelerate the commercial viability and deployment of aviation biofuels. (Millikin, Mike. (January 2012)) By doing this,...
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...saturated market with well-entrenched players and a deregulated oil industry? AREAS OF CONSIDERATION: A. Company Background TotalFinaElf Company is originally called Total S.A. Total S.A. is a French multinational oil company and one of the six "Supermajor" oil companies in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to power generation, transportation, refining, petroleum product marketing, and international crude oil and product trading. Total is also a large-scale chemicals manufacturer. The company has its head office in the Tour Total in the La Défense district in Courbevoie, near Paris. The company was founded after World War I after the French Prime Minister Raymond Poincaré rejected the idea of forming a partnership with Royal Dutch Shell in favour of creating an entirely French oil company. At Poincaré's behest, Col. Ernest Mercier enlisted the support of ninety banks and companies to found Total on 28 March 1924, as the Compagnie française des pétroles (CFP), literally the "French Petroleum Company". Petroleum was seen as vital in the case of a new war with Germany. However, the company was from the start a private sector company (it was listed on the Paris Stock Exchange for the first time in 1929). CFP took up the 23.75% share of Deutsche Bank in the Turkish Petroleum Company (renamed the Iraq...
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...Executive Summary Southwest is a company founded in 1967 by it’s founders, Rollin King, Herb Kelleher, and Lamar Muse. Southwest's company model changed the rules for the air carrier industry and soon after new air carriers were created based on Southwest’s model. Southwest focused on their customers and company culture in order to really make their company stick out from other air carriers. They also had cheaper air fares and shorter turnaround times compared to the U.S. average within the industry. As Southwest continues to expand throughout the years they find it harder to maintain the great company culture that attracts their customers. In order to not lose any market share they must focus on their customer service, company culture, on-time arrivals, and also low air fares. Focusing on increasing their demand and market share combined with a focus on their customer service will allow Southwest to maintain and expand their market position within the U.S.’s air carrier industry. Founded in 1967, Southwest has grown to become a company known for its customer service, low-fares, and high reliability. The founders of the company were Rollin King, Herb Kelleher, and Lamar Muse. The founders had created a strong company model that changed the rules that airlines all over operated and competed by. It became such a strong model that by 2008 many airlines were actually created based on Southwest’s company model. Southwest planned to stick out by charging fares that were...
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...CONSUMER BEHAVIOUR A Case study on GREEN vehicles in India: A FUTURE MARKET FACULTY:- Dr. Himani Sharma FROM:- Aamir Saleem Roll No – C-022 MBA M&S Under: Taufeeque Ahmad Company: JLL India Ltd. Phone number: 09560427952 ABSTRACT The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward to, by way of steady growth in both domestic and export markets, there are some clear challenges accompanying the opportunities in greener vehicles and alternative mobility. The shooting upward trend of price of fuel, pollution and purchasing power of the people the Indian automobile industry look to create a segment of consumer that has demand for the “GREEN VEHICLES” that are more fuel efficient, less CO2 emission and low operating cost or can run on alternate fuel. KEYWORDS: Green vehicles, Alternate fuel, Hybrid cars, Eco-friendly, CNG/LPG vehicles, E-mobility INTRODUCTION Demographically and economically, India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although...
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...the world. Some energy companies trade in fossil fuels (coal,gas and petroleum) while others supply electricity or fuel to end users.Many of the products derived from petroleum, like plastic, chemicals and fertilizers are essential components or ingredients for industry. As petroleum reserves become scarcer this drives up oil prices and encourages companies and governments to develop alternative or renewable energies .Increasing energy consumption is creating pollution and causing global warming. An increasing number of petroleum geologists have warned that official estimates of available global oil reserves are dangerously exaggerated. For energy companies, proven oil and gas reserves are their primary indicator of economic health. There may be considerably less oil in the world than the oil-producing countries and energy companies claim and it would be logical to expect that oil production could peak far sooner than predicted. For economy still reliant on fossil fuels the effects would be catastrophic. All major players In the oil business insist that there will be enough oil to last well through the 21 st century. The optimistic oil-reserve estimates also fail to take into consideration one vital question what will happen if global demand for energy continues to rise? The consequences of overestimating the global oil supply would be devastating. In the best case> industry would recover by turning to less efficient and more polluting fuels. Energy sources are...
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