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Totalfina Elf

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Submitted By maahriz19
Words 1561
Pages 7
TotalFinaElf
POINT OF VIEW:
I choose the point of view of the CEO of the TotalFinaElf Philippines, Inc.
OBJECTIVES:
- To increase its market share in the oil industry.
- To be one of the well-entrenched players in the oil industry in the Philippines.
- To be able to generate profits, and start recovering from losses, by 2002.
PROBLEM:
How will TPI ensure its survival in the Philippine market, given the different environmental forces in the country such as a seemingly saturated market with well-entrenched players and a deregulated oil industry?
AREAS OF CONSIDERATION: A. Company Background
TotalFinaElf Company is originally called Total S.A. Total S.A. is a French multinational oil company and one of the six "Supermajor" oil companies in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to power generation, transportation, refining, petroleum product marketing, and international crude oil and product trading. Total is also a large-scale chemicals manufacturer. The company has its head office in the Tour Total in the La Défense district in Courbevoie, near Paris. The company was founded after World War I after the French Prime Minister Raymond Poincaré rejected the idea of forming a partnership with Royal Dutch Shell in favour of creating an entirely French oil company. At Poincaré's behest, Col. Ernest Mercier enlisted the support of ninety banks and companies to found Total on 28 March 1924, as the Compagnie française des pétroles (CFP), literally the "French Petroleum Company". Petroleum was seen as vital in the case of a new war with Germany. However, the company was from the start a private sector company (it was listed on the Paris Stock Exchange for the first time in 1929). CFP took up the 23.75% share of Deutsche Bank in the Turkish Petroleum Company (renamed the Iraq

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