...Information and Communication Technologies for Development (ICT4D) refers to the use of Information and Communication Technologies (ICTs) in the fields of socioeconomic development, international development and human rights. The theory behind this is that more and better information and communication furthers the development of a society. Aside from its reliance on technology, ICT4D also requires an understanding of community development, poverty, agriculture, healthcare, and basic education. Richard Heeks suggests that the the I in ICT4D is related with “library and information sciences”, the C is associated with “communication studies", the T is linked with “information systems", and the D for “development studies”.[1] It is aimed at bridging the digital divide and aid economic development by fostering equitable access to modern communications technologies. It is a powerful tool for economic and social development.[2] Other terms can also be used for "ICT4D" or "ICT4Dev" ("ICT for development") like ICTD ("ICT and development", which is used in a broader sense[3]) and development informatics. ICT4D can mean as dealing with disadvantaged populations anywhere in the world, but it is more seen with applications in developing countries. It concerns with directly applying information technology approaches to poverty reduction. ICTs can be applied directly, wherein its use directly benefits the disadvantaged population, or indirectly, wherein it can assist aid organisations or...
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...Case Study 10. Learning from Amazon’s culture of metrics Questions 1.By referring to the case study, Amazon’s website for your country and yourexperience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. Worldwide, the proposition is summarised by the well-known brand identity, which features ‘from A toZ’ suggesting the range of products and breadth within categories. Amazon used to refer to itself asthe world's largest bookstore.In the article, the following sentence gives an idea of the different aspects of the custom valueproposition to watch out for.‘It believes the main competitive factors in its market segments include ‘‘selection, price, availability,convenience, information, discovery, brand recognition, personalised services, accessibility, customer service, reliability, speed of fulfilment, ease of use and ability to adapt to changing conditions, as wellas our customers’’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers’.Googling Amazon will show the different propositions explained in your region.For Amazon US, the proposition is clearest – the listing in Google states: Amazon.com Books: New & used textbooks, biographies, children's Online shopping from the earth'sbiggest selection of books, magazines, music, DVDs, videos, electronics, computers, software,apparel & accessories, shoes and for books. Amazon.com: Online Shopping for Electronics...
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...Learning from Amazon’s culture of metrics Questions: 1. By referring to the case study, Amazon’s website for your country and your experience of Amazon offline communicate their core proposition and promotional offers. Amazon does an excellent job communicating their core propositions for the Unites States through search engine results. Bing result: Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry ... Yahoo results: Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry ... Google result: Online retailer of books, movies, music and games along with electronics, toys, apparel, sports, tools, groceries and general home and garden items. Region 1 ... Both Yahoo and Bing are the same but Google communicates the same core propositions slightly different but all three communicate the same basic core propositions. These online search results are an excellent way of communicating Amazon’s core propositions. Amazon also communicates its propositions at its website Amazon.com but they are not in a sentence list. They are listed by department. Offline Amazon communicates its core propositions very clearly through advertising such as the commercial they ran during the Super bowl. They communicate their promotional offers very efficiently...
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...Popular Online Bookstores * Use of hardware and software * * “Common Hardware technologies used in business include: Desktop computers, laptops, mainframes, MS Windows, Mac OS, Unix, Linux, servers, web servers, and blade servers. Common Software technologies used in business include: enterprise applications, productivity and Office Applications, communication and information-sharing software, and entertainment and Media development software.” (Management Information Systems, 2013). * * The most popular software that is used amongst businesses are Accounting software called Intuit QuickBooks Pro, Backup and recovery software called Mozy, Blogging Software called WordPress, Calendar software called Sunbird, Collaboration software called Vyew, Collaboration and Office Suite software called Google Docs, CRM software called Salesforce.com, and Database software called FileMaker Pro. For the popular hardware used in business are servers, workstations, laptop and desktop computers, network switches, routers, cell phones, blackberries, PDA’s, GPS devices and many more. * * Use of databases and data communication technologies * * Besides the high importance of software and hardware that is used in virtually every business, databases and data communication technologies is just as important. There are main elements that make up databases and data communication for all three of these business: * Database Processing: is the system of collecting...
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...ISYS104 Tutorial – week 6 Review Questions 1. What is IT infrastructure and what are its components? Define IT infrastructure from both a technology and a services perspective. • Technical perspective is defined as the shared technology resources that provide the platform for the firm’s specific information system applications. It consists of a set of physical devices and software applications that are required to operate the entire enterprise. • Service perspective is defined as providing the foundation for serving customers, working with vendors, and managing internal firm business processes. In this sense, IT infrastructure focuses on the services provided by all the hardware and software. IT infrastructure is a set of firm-wide services budgeted by management and comprising both human and technical capabilities. List and describe the components of IT infrastructure that firms need to manage. Students may wish to use Figure 5-10 to answer the question. IT infrastructure today is composed of seven major components. • Internet Platforms – Apache, Microsoft IIS, .NET, UNIX, Cisco, Java • Computer Hardware Platforms – Dell, IBM, Sun, HP, Apple, Linux machines • Operating Systems Platforms – Microsoft Windows, UNIX, Linux, Mac OS X • Enterprise Software Applications – (including middleware), SAP, Oracle, PeopleSoft, Microsoft, BEA • Networking/Telecommunications – Microsoft Windows Server, Linux, Novell, Cisco, Lucent...
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...Amazon bonding customers with integrated service Amazon’s interest in technology is as a means to deliver value through integration and CRM thinking. Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Highlights Integrated Marketing learning points Overview of how Amazon operates CRM strategy in practice 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Invest according to customer value. Optimise the whole customer relationship, not just acquisition. Be trustworthy in ethics and brand values. Service each customer community appropriately. Create enduring value first, tactical worth second. Manage the relationship at all appropriate touch points. Bring imagination to the customer experience. Measure and learn. Use technology like an artist. Make it good for everyone. 6 7 8 9 11 12 13 13 14 14 3 3 4 5 Executive takeaway 11. Notes Error! Bookmark not defined. 17 Integrated Marketing is an holistic discipline that inspires coherent and creative organisation, culture and customer experience alignment around fundamental truths of the brand to deliver value to customers, employees and the organisation. Permission is given for this paper to be copied, forwarded, distributed...
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...November 14, 2015 MSV, Janakiram. "AWS IoT: Amazon's Knock Out Punch To The Competition." Forbes. Forbes Magazine, 13 Oct. 2015. Web. 11 Nov. 2015. Internet of Things (IoT) is a cloud based service that allows companies and individuals to connect virtually any device internet. In the October 12, 2015 Forbes Magazine Article, author Janakiram MSV, discusses the information he learned while attending an invention conference regarding Amazon’s new IoT Platform called AWS. Janakiram MSV covered the main feature data points that make Amazon’s new AWS IoT Platform standout compared to other IoT cloud services currently being offered. The feature data points include security, protocol choice, clear separation of concerns, things shadow, and a few other features he felt were noteworthy. Before reading the article I had never heard of IoT cloud service and was curious to learn more about this newer technological advancement. The author does provide readers with a general explanation of what IoT cloud service provides to businesses and developers. He also explains how, and why, the feature data points Amazon chose to incorporate into their new AWS IoT cloud service are different, and an improvement from the other IoT cloud services available. The author does use technical names and vocabulary while discussing Amazon’s AWS IoT cloud service features making sections of the article difficult to understand if you don’t have a strong technology background. The article states that the Amazon...
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...By referring to the case study, Amazon’s website for your county and your experience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offer. Using the case study, characterize Amazon’s approach to marketing communications. With indication to the six classes of e-specialized apparatuses depicted in Figure 1.10, most likely the key procedures are web crawler showcasing, associate advertising and organizations with non-competitive transactional sites. In this regard, Amazon's methodology is precise, utilizing the procedures that are utmost savvy. The other feature is the utilization of mechanization to empower particular publicizing through the normal and paid postings of the internet searchers. Analysis of the best approach is critical to make these advertisements work. The communications policy which are portrayed in the essence towards the end of the case opening: 'Internet promoting strategies, include paid review advertising, instinctive ads on openings, email encounters and site design improvement'. The secondary and web crawler showcasing methodologies are portrayed before in the article. Explain what distinguishes Amazon in its uses of technology for competitive advantage. The accompanying are normal for Amazon's utilization of innovation: Utilization of in-house advances for personalization; Early adopter – Rapid selection of new systems, for instance, Jeff Bezos has discussed the merits of Web...
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...Influencing Amazon.com, Inc., and assess how these segments affect the internet retailing industry in which Amazon operates. The paper will also consider the five (5) forces of competition, and choose the two (2) estimated to be the most significant for Amazon. This paper will further evaluate how well Amazon has addressed these two (2) forces in the recent past. Again, the paper will predict what Amazon might do to improve its ability to address these forces in the near future. Next, the paper will evaluate the external threats that affect and opportunities available to Amazon. The paper will also give opinions on how the Amazon should deal with their foremost threat and the greatest opportunity. Finally, this paper will determine the Amazon’s resources, capabilities, and core competencies; analyze their value chain to determine where they can create using the resources, capabilities, and core competencies discussed above. External and Internal Environment All other things being equal, the primary objective of any business is to obtain a larger market share, affect its bottom line, grow, and become successful. To achieve their goals, businesses must deal with their stakeholders which include: customers, suppliers, employees, competitors, shareholders, society and others. Businesses will encounter stiff competition domestically and internationally in a bid to achieving their set objectives. For a firm to have competitive advantages over others in the industry...
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...Case Study #2 Wireless and Mobile Technologies CIS 500: Information Systems for Decision-Making Wireless and Mobile Technologies Wireless technologies make use of radio waves, to connect with other devices or networks in order, to transmit/receive data. A wireless technology can be as simple as using a garage door opener or as complex running applications on Enterprise Resource Planning software. Wireless technologies make use of various types of hardware, from Bluetooth™ capable devices (printers, keyboards, earpieces, etc.) to offsite data warehouses to satellites, all of which communicate through networks, via radio waves. Wireless technologies are used by fixed/stationary items such as a desktop computer, as well as various mobile devices, tablets, cell/smart phones, laptops, GPS and others. Mobile technologies are, as the name implies, mobile. These devices are portable and can be used in route, from one place to the next, by accessing and using wireless networks. Mobile technologies are not just hardware but include special platforms in which these devices and the users interface. The combination of the wireless and mobile technologies has opened new methods for businesses to improve productivity. Wireless and Mobile technologies allow staff members to have real-time communication with the business and operations, from relatively anywhere in the world. Wireless and Mobile technologies provide a faster connectivity to vendors and customers by...
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...It was nothing more than an online bookstore; the inventory was stored in Bezos’s two car garage. It has now expanded to offer the Earth’s biggest selection of books, CDs, videos, DVDs, electronics, toys, tools, home furnishings and house wares, apparel and kitchen gadgets (Amazon Global Resources, 2009). Customers still rank Amazon.com as the best online Internet retail shopping website (Farfan, 2011). This was based on their internet shopping experiences during the 2011 holiday shopping season (Farfan, 2011). Identifying Amazon’s Mission, Vision Statement and Primary Stakeholders Mission and vision statements are written for the employees and customers. Mission statements can be one sentence or a short paragraph which describes the purpose of the business. It identifies, the companies values and principle business aims. A vision statement can also be a sentence or a short paragraph providing a broad image of the future (Farfan, 2011). Amazon’s vision and mission statement are the same, "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online (Farfan, 2011, pp. 20-21)." With a customer base of around 60 million shoppers, Amazon has indeed been true to their...
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...activity 6 1. Smart Innovation Strategy 6 2. Customer Relation Management Strategy 7 3. Jeff Bezos 3 big idea 7 Page-1 A. Limitless inventory 7 B. Customer Care 8 C. High margin, lowest price. 8 4. Marketing and Promotion Strategy 8 5. Associate Program 8 Part 3- eCRM cycle Conducted for internet Activity 9 1. Customer Relationship Management 9 2. Electronic Customer Relationship Management 9 3. How amazon implement CRM 9 4. Customer Selection 10 5. Customer Acquisition 10 A. Customer account 10 B. Wish List, review system 10 6. Customer Retention 11 7. Customer Extension 11 Part 4-Recommendation for Amazon.com 11 1. Competing in the market 11 2. Innovation of new Product 12 3. Integration of New Technology 12 4. Customer Loyalty 12 5. Global Expansion 12 REFERENCES 13 Page-2 Background: For the last...
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...500: Information Systems for Decision-Making Amazon’s success can be considered to be based on its’ ability of its’ Information Systems (IS) and Architecture to capture, analysis and manage information about its’ customers. Many organizations have the capability to do the same but without the same success, so why the difference? In a 2004 interview with Business Week’s, Robert D. Hof, Jeff Bezos stated, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better”. It appears the secret lies within the aforementioned quote, by the words “guests” and “hosts”. Jeff views the commerce interaction as a relationship. Being a good “host” and making the customer (guest) experience better requires understanding of what the customer wants to obtain from their experience (relationship) with Amazon. The relationship importance is prioritized in Amazon’s mission statement, “Earth's Most Customer-Centric Company". To build this relationship requires understanding the customer increasingly better, which in turn requires Amazon to make frequent attempts to engage the customer, through maintaining a high exposure on various “touch-points” across the Web, through search engines, vendor/partner websites, and social media all geared to steer new customers to Amazon’s primary website. For established customers, Amazon’s 24/7 customer service and support, email follow-up...
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...An In Depth Analysis of Amazon Inc. In Relation to Information Technology Systems Table of Contents History page 3 Management page 4 Competitive Advantage page 5 Five Forces Model page 6 IT Strategy page 8 Value Chain page 9 E-Business page 13 Operating Systems page 15 Risk Assessment page 16 SWOT Analysis page 17 Supply Chain Management page 19 Customer Relationship Management page 19 Current Issues page 21 Recommendations and Conclusion page 22 Exhibits page 24 History Amazon.com, Inc. is a multicultural electronic commerce company founded in America by Jeffrey P. Bezos in 1994. It was originally named Cadabra, but was renamed after the Amazon River to bring into the picture a more powerful meaning (mashable). Amazon, since its release in 1995, has since become one of the Fortune 500 e-commerce company. In the business world, Amazon is currently the largest online retailer in the world. It manufactures consumer electronics, most widely known is the Amazon Kindle e-book reader, and has an extensive cloud computing service. Amazon’s start-up was initially only an online bookstore, giving Amazon an advantage of having more and readily available books than any long-established brick-and-mortar book store. By the last 1990’s, Amazon’s success had enabled an expansion from an online bookstore to a wide variety of other products...
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...Abstract The key to Amazon.com’s success is its ability to maintain and improve their operational efficiency through a sustainable competitive advantage, and that is based on Amazon’s ability to offer convenience in shopping, the ease and speed of purchasing, decision making, product selection, pricing discounts, and the reliability of the customer satisfaction these are all directly tied to Amazons many logistical competencies and reputation. Amazon has the capability, through name recognition, to assure customer confidence that they they can provide the product, and that the quality of the product is guaranteed by…Amazon.com. Amazon.com, Incorporated (Amazon) is a multinational electronic commerce organization that resells software, books, products and services. Amazon’s objective is to present the buyer with the opportunity of buying both used, and new products from their Amazon.com website. Amazon’s is the world's largest online retailer in the world with separate websites in several countries. Its corporate headquarters are located in Seattle, Washington, USA. It also provides international shipping to certain countries for some of its products. Amazon.com, Inc. was founded in 1994, and in 1995 the Amazon website first went online as an online bookstore. Amazon soon diversified, and began selling digital video disk (DVD) compact disk (CD) and MPEG-2 Audio Layer III (MP3) downloads, video games, computer software, clothing...
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