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American Consumer Culture

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Throughout history marketing and advertising has been played an important role in the growth of American consumer culture. Marketing and advertising both have impact in the American culture. This is because producers use advertise and marketing technique to sell a particular product and service. Gender also played an important role in advertising and marketing. So the marketing and advertising role is the key in the growth of American consumer culture. According to the article “Airline advertising and the stewardess in America”, the American airline advertising mainly focuses on the female cabin staff in the 1950s and 1960s. The company was using a basic gender theory and marketing to increase their sales and to earn money. In the 1930s the …show more content…
This article mainly focuses on the changing role of advertising by female staff. It is being accepted by the people and it is also helping our economy. This article proved that marketing and advertising role played an important role in the consumer culture. The company were using marketing to introduce their service by the help of female cabin staff advertise and people were flying with this airline even it was consider scary at that time period. So this is one example of marketing and advertising role in the growth of American consumer culture. (journal of Transport History. Jun2009, Vol. 30 Issue 1, p1-21. 21p. 5 Black and White Photographs). According to the book Cross, it showed how marketing and advertising played their roles in the mid-19th century. In this chapter it talked about how advertising and marketing change the consumer culture of Americans. For example, new ways of packaging and preparing everything from food and drink to clothes made is possible changes in life. More goods obtained more often with greater convenience. Inventions from the pressure cooker for caning(1874) and machines for folding

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