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American Physical Therapy Association: A Case Study

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According to John Swales (1990), there are six necessary characteristics to identify a group of individuals as a discourse community including containing shared common public goals, having mechanisms of intercommunication, using participatory mechanisms primarily for information, utilizing genres of communication, using special vocabulary, and having threshold level of members (Swales, 1990, p. 1-5). American Physical Therapy Association is an organization which “seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education and research, and by increasing the awareness and understanding of physical therapy’s role in the nation’s health care system” (“About Us”, 2017, para. 1). …show more content…
1-2). APTA values communication a lot. In order to get the members to get engaged more often, the association has various platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, conferences and meetings to communicate with members and non-members. Some other publications such as annual reports, electronic newsletters and magazine are included as well. The APTA PT in Motion magazine is “published to meet the needs and interests of APTA members and to promote physical therapy as a vital professional career” (“About PT in Motion”, 2015, para. 2). The magazine PT in Motion contains professional issues and information including legislative, human interest, health care, and association news. Moreover, it “serves as a forum for discussion of professional issues and ideas in physical therapist practice” (“About PT in Motion”, 2015, para. 2). Friday Focus is electronic newsletters that is free to APTA members. The members can receive any 4 monthly electronic newsletters that focus on specific and different professional topics such as Professional Issues, Evidence & Patient Care, APTA & You, and Payment on Fridays (“Friday Focus: The Updates You Want, Without the Ones You Don’t”, 2017, para. 1). Using social media is a very common way to share our thoughts and ideas during our lives now. The organization has its social media and publications. On the website of APTA, they post their updated news to provide important information to the members. On the association’s social media such as Facebook, the APTA posts interesting articles, useful information and related events. The modern way of using social media as a platform of communication helps members to stay informed and receive insights of the

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